Senior Media Planner

Heartbeat is a full-service agency for healthcare Challenger Brands. Challengers are playing a high-stakes gamethey must battle behemoth market leaders upend ingrained treatment habits or transform a me-too product into yes-please.

The agency is known for serving up distinctive strategies and differentiating approaches ensuring clients market positions are uniquely owned. Heartbeat designs their organization around a 100% integration model housing media strategy med comms creative technology and even point of care/population health under the same roof for the tightest most integrated campaigns possible. They price work based on outcomes not outputs. Their innovative model delivers not only alignment but powerful orchestration greater efficiency and maximum impact for every dollar spentall the necessary elements for Challengers to triumph.

Thats the philosophy heres the creds: 250 employees between NYC & LA; 6 agency leaders with decades of tenure; a pile of awards from the likes of the Mannys MM&M Awards OMMAs and Clios; an industry-leading commitment to diversity and inclusion (with a Med Ad News D&I Champion nod to match); and a President who dared to be quoted as saying We celebrate people who stand up and say You know what This is dumb. Damn straight.

Our synergistic approach to fulfilling client needs allows the Senior Media Planner to be client facing while he/she simultaneously works with internal departments from campaign conception to completion making creative suggestions along the way.

This position is responsible for developing online media plans in accordance with the objectives strategies and goals communicated by Heartbeats roster of top tier keeping with HBs philosophy of next new you would also be responsible for meeting with vendors and sales reps to ensure our company stays on top of emerging media platforms and offerings.

How youll strengthen the team:
Our team is looking for someone who superior communication and negotiation skills. Beyond that heres how youll make your mark:
Planning and implementation of online media campaigns including but not limited to
o Day-to-day management of the media plan including optimizing budget pacing and accounting duties
o Developing reports and recommendations based on campaign performance
Primary internal contact for campaign-related needs queries and issues
Participate in and support Director in client communications and fulfilling client requests
Assist Director in providing strategic recommendations to and growing business opportunities with current clients
Keep up with the latest trends in media and identify new vendors and tactics that may be able to meet our clients needs

Read on to learn more about what qualities were looking for in a new member of the crew and why youre gonna dig working with us.

What youre bringing with you:
Across 3 years of experience you know what it takes to slay digital media planning and buying. These are the core skills youve totally nailed:
In-depth understanding of interactive marketing and online media; working knowledge of offline media
Familiarity with optimizing and reporting on display campaigns as well as custom online executions like microsites
Strong organizational and time management skills and the ability to multi-task in a fast-paced environment
Strong analytical skills and an ability to relate results to a clients business objectives
Ability to work independently while contributing to team goals

Hell yes I want to do all of that. But tell me more about Heartbeat
Heartbeat is a healthcare marketing & creative agency headquartered in NYC and powered by 300 smart people all over the the past four years weve been named a 4-time Best Place to Work by AdAge and MMM and a Diversity & Inclusion Champion by MedAdNews.

We care about three big things:

1. Empowering Challenger Brands
We work with marketers who have big mountains to climb and the ambition to make it happen. As their sherpa and sidekicks we must relentlessly deliver on our core values: insightful inventive and courageous.

2. Being the Best Place Youll Ever Work
This isnt all pool tables and Bagel Fridays its about giving you the support to do and be your best. Examples include the ability to work wherever (forever) unlimited PTO and self-care stipends. We also love to let loose whether through selfie scavenger hunts or bouts of companywide bingo that would shock even the rowdiest retirement communities.

3. Fostering a Diverse & Caring Community
Were the most diverse agency in healthcare by design. No matter your story youll find representation and amplification through our affinity groups cultural celebrations and unwavering support no matter what society throws at us. Were proud to say that you can be anything you want at Heartbeat (as long as its not an a**hole).

Theres a reason 1/3 of Heartbeaters have been here for 4 years and we have a 90% retention rate. We hope youll experience it for yourself.

Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically please contact

All your information will be kept confidential according to EEO guidelines.

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