Senior Media Planner

At A&G we are recognized and envied for our craft and creative efficacy. Our mission is to seek and attract the most fearless talent and brave brands who want to do work that works. We believe in the power of creativity to transform brands businesses and communities and we are driven by insights imagination and tireless collaboration. We exist to help brands be Unignorable.

The Senior Media Planner is a strategic curious and collaborative media professional responsible for developing integrated media plans that connect brands with audiences in meaningful ways. This role combines analytical thinking cultural awareness creative problem solving and media expertise to build campaigns that drive measurable business results. Working closely with Strategy Creative Analytics Account and Media teams the Senior Media Planner helps bring bold ideas to life through smart insight-driven media recommendations.

Craftsmanship

• Lead the development of integrated cross-channel media plans rooted in audience insights business objectives and brand strategy.
• Own media planning workstreams from brief through execution ensuring quality accuracy and strategic rigor throughout the process.
• Develop and manage media budgets flowcharts investment allocations authorizations trafficking documentation and campaign timelines.
• Lead RFP development and partner negotiations including drafting briefs evaluating proposals identifying opportunities and making recommendations.
• Collaborate closely with Analytics Buying Creative and Strategy teams to translate insights into actionable media recommendations.
• Monitor campaign pacing performance and optimization opportunities proactively identifying areas for improvement.
• Conduct thorough QA across all plan components ensuring alignment with strategy client objectives specifications and timelines.
• Prepare and present media recommendations campaign updates and performance insights to clients and internal stakeholders.
• Support forecasting investment modeling and scenario planning to help clients make informed business decisions.
• Provide mentorship training and day-to-day guidance to junior team members.

Curiosity

• Stay relentlessly curious about audiences culture technology media innovation and consumer behavior.
• Conduct audience category competitive and marketplace research to uncover strategic opportunities.
• Monitor evolving media consumption habits platform developments emerging technologies and industry trends.
• Leverage research tools performance data and cultural insights to strengthen planning recommendations.
• Ask thoughtful questions that challenge assumptions and deepen understanding of client business challenges.
• Share learnings platform updates and industry developments with the broader team.

Creativity

• Develop media ideas that are culturally relevant strategically sound and designed to drive measurable business outcomes.
• Contribute to integrated campaign development alongside Creative Social Analytics and Strategy teams.
• Partner closely with Creative teams throughout the planning process to ensure media strategy and creative development are aligned from the start.
• Contribute media insights audience intelligence and channel expertise that help shape stronger creative ideas and campaign concepts.
• Identify opportunities where media content partnerships creators and experiences can work together to create more impactful brand storytelling.
• Identify innovative ways to leverage media partnerships sponsorships creator collaborations experiential activations and emerging channels.
• Transform audience and business insights into compelling media narratives and presentations.
• Champion test-and-learn opportunities pilot programs and new media approaches that advance client objectives.
• Partner with Creative teams to ensure media strategy and messaging work together seamlessly throughout the consumer journey.

Modern Media & Innovation

• Stay informed on emerging technologies AI-powered tools and evolving media capabilities that shape how audiences engage with brands.
• Leverage AI and automation tools to support research planning reporting and workflow efficiency while maintaining strategic oversight and critical thinking.
• Explore new platforms beta opportunities and media innovations that may create value for clients.
• Contribute to a test-and-learn culture by identifying opportunities to improve performance uncover insights and drive innovation.
• Maintain curiosity around developments in AI retail media connected TV creator partnerships and evolving consumer behaviors.

Culture

• Serve as a trusted partner to clients vendors and internal teams through collaboration accountability and positivity.
• Build strong cross-functional relationships with Strategy Creative Analytics Business Leadership and Media Buying teams.
• Mentor junior team members through coaching constructive feedback and professional development support.
• Communicate proactively and transparently to foster alignment trust and team effectiveness.
• Contribute to a culture of curiosity creativity craftsmanship and continuous improvement.
• Support a healthy team environment through dependability flexibility inclusivity and a solutions-oriented mindset.
• Model A&Gs values of Curiosity Creativity Craftsmanship and Culture in everything you do.

What You Bring:

• 35 years of media planning and/or buying experience within an agency publisher or brand environment.
• Strong understanding of integrated media planning across digital social search video CTV audio OOH programmatic and emerging channels.
• Experience developing media plans audience recommendations budget allocations and campaign strategies.
• Experience contributing to client presentations and communicating media recommendations clearly and confidently.
• Experience collaborating with Creative Strategy Analytics and Account teams to develop integrated marketing campaigns.
• Understanding of how media strategy audience insights and creative messaging work together to drive business outcomes.
• Familiarity with media research planning and measurement tools such as GWI MRI-Simmons eMarketer Nielsen platform insights and campaign reporting platforms.
• Experience with Google Ads Meta Ads Manager Google Campaign Manager 360 DV360 The Trade Desk or similar media platforms.
• Strong analytical skills with the ability to translate data into meaningful insights and actionable recommendations.
• Experience using analytics and reporting platforms such as GA4 Looker Studio Tableau or equivalent tools.
• Strong organizational and project management skills with the ability to manage multiple priorities and deadlines.
• Collaborative curious and proactive approach to problem-solving.
• Experience mentoring training or supporting junior team members is a plus.
• Interest in emerging media AI-powered tools retail media creator partnerships and evolving consumer behaviors.
• Passion for media culture innovation and continuous learning.

Why A&G

• Join a vibrant team that values creativity innovation and making a positive impact.
• Work with a diverse range of clients across industries such as Travel Tourism Healthcare Financial Services Restaurants Retail Food & Beverage Higher Education Economic Development and Clean Energy/Sustainability.
• Be part of a culture that encourages continuous learning professional growth and having fun while doing great work.
• Collaborate with a team driven by insights imagination and tireless collaboration to create inventive brand experiences that evoke emotion spur action and create impact.
• Help brands and people transform into the best version of themselves so they can live their purpose each day and have a positive impact on the world.

If youre ready to take your career to the next level and contribute to transforming brands businesses and communities wed love to hear from you. Apply today and lets create something amazing together.

*A&G is not offering immigration sponsorship for this position now or in the future.*

A&G is a fiercely independent agency in the cities where independence was born Boston & Philadelphia. Innovation & culture drive its success.

A&G is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer.

Required Experience:

Senior IC