Senior Media Marketing Manager Fish

Were a team of builders adventurers and risk takers using technology to help people confidently explore the outdoors. Driven by our mission to awaken the adventurer inside everyone we build products that optimize every outdoor experience and inspire confidence to get out and go further.

Were a high-growth tech company. The pace is fast the work takes grit and ambiguity is part of the job. As the world changes around us we adapt - continuously evolving how we build prioritize and deliver.

Our business moves quickly and theres real opportunity to shape what we build next. Each of our verticals - Hunt Offroad Backcountry and Fish - is at a different stage of maturity which means the challenges you encounter and the impact you have will vary depending on where you sit and what the business needs most.

We operate with an experimentation mindset continually iterating and improving how we solve problems. We expect our people to use the latest tooling including AI thoughtfully and responsibly pairing human judgment with technology to increase quality speed and impact.

Our impact comes to life through the products we build in the stories of our customers and in our growing commitment to land stewardship and recreational access.

The Senior Media Marketing Manager will translate the onX Fish brand and marketing strategy into a distinctive media experience across social video audio and emerging media channels.

This person will create a clear media and editorial vision for onX Fishwhat we talk about how we show up whose stories we tell and why anglers should choose to spend time with us even when they are not actively using the product. They will turn TikTok Instagram YouTube Facebook podcasts and future platforms into a connected media ecosystem that builds relevance community and long-term affinity for the brand.

This is both a strategic and hands-on individual contributor role. The right person can see what the onX Fish media brand should become translate broader brand product audience and business priorities into a channel and content strategy and then actively bring it to life. They will establish programming formats creative frameworks talent approaches and operating rhythms that enable strong work across teams and make onX Fish recognizable wherever anglers encounter us.

They will also serve as the connective tissue between the national brand and our regional teamsgiving Field Reps a strong creative platform while ensuring the people places and fishing cultures that make each region distinctive remain at the center of our storytelling. This role reports to the Head of Marketing for Fish.

Shape the onX Fish Media Brand

• Define and own the media and editorial vision for onX Fish across social video audio and emerging channelsincluding the stories formats voices and cultural spaces where the brand can provide distinctive value to anglers in alignment with broader Fish brand and marketing strategy.
• Define the role of each channel and build programming that feels native to the platform while creating a recognizable onX Fish identity across the ecosystem.
• Translate brand product audience and business priorities into media that anglers genuinely want to spend time withnot just promotional content.
• Make informed tradeoffs across channels formats programming talent and emerging opportunities using audience insight performance data business priorities and available resources to determine where onX Fish should invest experiment or stay focused elsewhere.

Build Programming That Earns Attention

• Turn seasonal fishing behavior audience insights product moments and cultural trends into recurring formats franchises timely storytelling education entertainment and community content.
• Own the editorial rhythm from planning through publishing and learning creating briefs and frameworks that enable great work from Creative creators ambassadors and other contributors.
• Explore podcasts audio video and emerging formats identifying where onX Fish should lead experiment or stay focused elsewhere.

Bring the Fishing Community Into the Story

• Build a scalable approach for Field Reps and regional experts to surface the people places traditions and conversations that make their fishing communities distinctivewhile strengthening a cohesive national brand.
• Shape how onX Fish participates in the places anglers already gather online from comments and groups to creator communities and emerging spaces.
• Develop a strategic approach to identifying and activating creators ambassadors employees and community voices who can become recurring faces of onX Fish.

Measure Learn & Evolve

• Define what success looks like across audience growth engagement loyalty relevance and business impact and own organic media performance against those outcomes in alignment with broader Fish marketing goals.
• Synthesize performance data audience behavior and community feedback into clear insights about whats working why its working and informed decisions about what to scale change stop or test next.
• Experiment with AI and emerging tools to improve how the team discovers insights develops ideas creates content and learns from performance applying new approaches where they materially improve quality speed or effectiveness.

• 7 years of experience in organic social media content or editorial marketing with a track record of building and growing a distinctive brand presence across multiple channels.
• Hands-on experience owning social and media strategy across platforms such as Instagram TikTok YouTube Facebook and/or podcasts including developing recurring programmingnot just individual posts or campaigns.
• Strong editorial and creative judgment paired with experience using audience and performance data to make better programming decisions.
• Proven ability to lead through influence and bring cross-functional teams creators and contributors around a shared creative direction and prioritize among competing opportunities without relying on formal authority.
• Ability to move comfortably between strategy and hands-on execution bringing structure and momentum to an evolving media ecosystem.
• Demonstrated experience applying AI and emerging technologies to media or creative workflows to accelerate insights strengthen content development or improve how work gets done.
• Familiarity with fishing outdoor culture or another enthusiast-driven community is strongly preferred; deep curiosity and the ability to build credibility with anglers are essential.
• Bachelors degree or equivalent experience.
• Permanent US work authorization is a condition of employment with onX
• A shared passion for and ability to demonstrate onXs Company Values.
• Ability to travel up to quarterly for multiple days to a corporate office or other onX strategic location such as a Basecamp.

Though not required we would be thrilled to consider candidates with any of the following:

• Experience building a media or editorial function or content ecosystem from an early stage.
• Experience developing podcasts recurring video series or other episodic formats.
• Experience activating regional contributors or building community within a passion-driven brand.

onX is a distributed company with more than 400 employees across the country. We come together regularly to work in person and stay connected through regional basecamps and a culture that balances individual ownership with deep collaboration.

While we move quickly were not a scrappy start-up. We operate with clear goals structure and frameworks that guide how we prioritize and execute. Priorities matter. While they may shift data shapes how we evolve as our business products and the world around us change.

Clear priorities and structure dont limit ownership - they make it possible. Youll have the autonomy to define your work and make meaningful decisions within clear strategic boundaries. Youll partner closely with others to solve complex problems and build solutions that scale across teams and platforms. Along the way youll be supported with feedback tools and opportunities to grow your craft as you take on new challenges.

onX is a distributed company with employees across the U.S. We have physical offices in Bozeman and Missoula MT along with virtual workforce Basecamps in Austin TX; Denver CO; Kalispell MT; Minneapolis MN; Portland OR; Salt Lake City UT; and Seattle WA. Basecamps are not physical offices; they are geographic hubs made up of remote employees who live within a 60-mile radius of the city center creating opportunities for local connection and collaboration.

We have a strong preference for hiring candidates who live near one of our offices or within a Basecamp and we prioritize candidates in these locations first. Candidates who live elsewhere in the U.S. may still be considered provided they reside in a state where onX is currently able to employ team members.

At this time we are NOT able to employ individuals whose primary work location is in: Alabama Alaska Arkansas Connecticut Delaware District of Columbia Florida Hawaii Illinois Kansas Kentucky Louisiana Massachusetts New Jersey New York North Dakota Ohio Oklahoma South Dakota West Virginia or Wyoming.

onX is committed to compensating all employees fairly and equitably for their contributions. For this position applicants can expect to make between $113000 and $142000 upon hire. The pay range will vary based upon experience skills certifications education among other factors as required in the job addition full-time onX employees are eligible for a grant of common share options with a vesting schedule and an annual bonus of 10% based on company performance.

• Competitive salaries annual bonuses equity and opportunities for growth
• Comprehensive health benefits including a no-monthly-cost medical plan
• Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents
• 401k matching at 100% for the first 3% you save and 50% from 3-5%
• Company-wide outdoor adventures and amazing outdoor industry perks
• Annual Get Out Get Active funds to fuel your active lifestyle
• Flexible time away package that includes PTO STO VTO and paid holidays

In this role success is driven by cognitive abilities such as concentration and problem-solving essential for our computer-centric tasks. onX will explore reasonable accommodations to ensure that individuals with diverse abilities can fully engage in and contribute to the essential physical and mental functions of the job. If you need assistance or accommodation please contact us at .

Position open until filled.

#LI-Remote

At onX we believe that unique perspectives make us stronger. By bringing together people with different experiences ideas and viewpoints we fuel innovation and move closer to our mission of awakening the adventurer in everyone. We are proud to be an equal opportunity employer and are committed to fairness not only in hiring but also in development compensation and promotion. Our goal is to build an inclusive community where every team member can show up authentically and thrive. Together we win as one team. Come join us!

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As part of our interview process your conversation may be recorded for documentation purposes to allow interviewers to focus fully on the discussion. Recordings are confidential and accessible only to authorized personnel. Please note onX respects all applicable laws regarding recording consent and you will have an opportunity to opt-out if preferred.