Senior Marketing Specialist

The Senior Marketing Specialist serves as a strategic marketing partner for company-wide marketing and communication efforts. With a high level of professionalism and organizational skills they regularly manage projects organize teams and motivate technical colleagues to meet deadlines. Key responsibilities include leading business development strategy and proposal production and deliverables for high-profile competitive pursuits nationwide by evaluating positioning for and securing new business in alignment with the firms strategic plan and business goals. The Senior Marketing Specialist partners with technical staff to drive growth for specific market segments disciplines and/or geographic regions as assigned. This position collaborates on the teams operations and management managing processes and providing guidance training and leadership to other marketing staff. This position provides critical support to other key marketing team functions including brand marketing/external communication and internal communication.

Essential Duties and Responsibilities

• Pursuing and Positioning for Opportunities: Leads business development efforts by helping technical staff position for opportunities strategizing and preparing for proposal interviews/debrief sessions advising on value proposition and strategy and aligning messaging and outreach to drive growth visibility and long-term client relationships. Responsible for evaluating new opportunities with technical staff to implement go/no-go decision-making process.
• Proposal and Deliverables Production: Autonomously manages the production of proposals Statements of Qualifications (SOQs) cut sheets staff resumes and other competitive qualification materials that are persuasive brand-consistent and compliant. Partners with technical staff to develop approach writing and editing key proposal sections leading final document preparation/design and submitting final packages while maintaining strict adherence to proposal deadlines and submittal requirementsand proofing all documents for accuracy and quality.
• Monitoring Intake and Distribution of Qualification-Based Pursuits: Includes working with marketing colleagues to manage qualification-based opportunity intake evaluation and distribution to technical staff. Monitors relevant contracting and bid platforms and maintains the companys information and profile. Owns the internal tracking system managing pursuits from initial RFP/RFQ receipt to award or loss to ensure clear accountability timelines and coordination across pursuits.
• Leadership and Strategy to Drive Business Growth. Manages marketing and business development initiatives that align with the companys multi-year strategic plan and annual business plans driving revenue growth strengthening client experience and/or increasing brand recognition in coordination with technical leaders and marketing colleagues.
• Market and Client Research: Develops ongoing knowledge of industry and market trends and utilizes this knowledge to determine and direct the most effective ways to meet business and client needs. Orchestrates targeted research to inform pursuit strategy.
• Professional Relationship Management and Development: Works with discipline leaders to manage strategic and programmatic engagement with major clients. Grows and maintains client/partner relationships and leverages relevant industry networks to foster new contacts and build collaborative and mutually beneficial connections.
• Coordinate and Attend Client-Outreach Events: Promotes GeoEngineers brand and services at industry events and conferences participates in local agencies and organizations and builds community and network connections to drive the firms pipeline of new business.
• Business Development Analysis Reporting and Metrics: Analyzes pursuit performance and makes recommendations to strengthen future business development efforts.
• Brand Management and Stewardship: Maintains GeoEngineers brand identity and strategy across all internal and external communications. This includes visual design standards written voice and messaging and consistent representation of GeoEngineers values culture and technical expertise.
• External Communication: Organizes technical staff presentations technical papers and other content. Contributes to communication through and official social media accounts as assigned supports award applications and targeted campaigns as appropriate.
• Internal Communication: Contributes to GeoEngineers internal communication program including local reporting and corporate communication occasional message ownership and creation for standard channels targeted internal campaigns to communicate a particular message to our staff impact culture craft a staff experience or modify behavior.

Qualifications

• Bachelors degree in English journalism communication or marketing.
• 5 years of experience in marketing or related fieldideally in the Architecture/Engineering/Contracting (AEC) industry.
• Demonstrated experience with organizing editing and preparing long documents.
• Proficient with MS Office applications (Word Excel Outlook) and Adobe InDesign. Experience with other Adobe Creative Suite applications a plus.
• Demonstrated ability to work independently with a high level of initiative effectively meet deadlines and adapt to changing requirements. Outstanding interpersonal written and verbal communication skills.
• Relationship management skills with the ability to develop productive working relationships with technical staff at all levels of responsibility.
• Ability to plan multitask and maintain an efficient approach to completing work and meeting deadlines in a fast-paced environment.

Physical Requirements / Work Environment

• Normal office environment with moderate noise levels occasional lifting of up to 25 lbs. prolonged sitting and regular walking bending standing and reaching.
• Ability to perform consistent work on a PC with prolonged view of a monitor/screen.
• Willingness and ability to travel occasionally as needed.

Our best estimate of the salary range for this position located in Boston MA is $82000 $125000 annually. Compensation offered will be based on a variety of individual factors including education and experience as well as internal equity. GeoEngineers salary ranges are reviewed and updated each year and employees are eligible for pay increases based on individual performance. As part of our competitive total rewards package employees in this role may also be eligible for our annual year-end bonus offering subject to program eligibility requirements.

At GeoEngineers investing in our people is a top addition to competitive and equitable pay we are proud to offer a wide range of benefits to support employees and their families including healthcare (with travel benefit for care not locally available) 401(k) with company match short-term and long-term disability life insurance wellbeing benefits paid vacation and sick time and paid holidays among others. View our full listing of benefits here.

Our Commitment to Belonging at GeoEngineers

When people feel they can bring their whole selves to work that they have a voice and are supported and respected it creates trust and a feeling of belonging employees then flourish grow their careers and do the best work of their lives. A culture of belonging allows our employees to thrive and our company to prosper. This is a journey and we are committed to doing the work learning and evolving as we go.

GeoEngineers is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age ancestry color family or medical care leave gender identity or expression genetic information marital status medical condition national origin physical or mental disability political affiliation protected veteran status race religion sex (including pregnancy) sexual orientation or any other characteristic protected by applicable laws regulations and ordinances.

GeoEngineers is also committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you need special assistance or accommodation while seeking employment please contact Human Resources at or by phone at . We will then make a determination regarding your request for reasonable accommodation on a case-by-case basis.

We welcome and encourage individuals from all backgrounds and experiences to apply for openings on our team. We would love for you to join us!

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