Senior Marketing Manager, Services

Cricut is seeking a bold creative and results-driven Senior Marketing Manager to lead awareness customer acquisition and growth initiatives across our Services portfolio including Direct-to-Film (DTF) Finished T-Shirts and Creative Lab products. 

This role is for a marketer who loves building excitement around new businesses finding creative ways to reach customers and developing campaigns that stand out in the marketplace. Were looking for someone who thinks beyond traditional marketing channels embraces experimentation and understands how to create momentum through influencers creators community engagement partnerships social media and innovative campaign strategies. 

As the Senior Marketing Manager Services you will own the marketing strategy and execution for a rapidly growing category. You will work closely with Product Creative Social Digital Marketing Merchandising and Customer Experience teams to drive awareness engagement customer acquisition and revenue growth. 

If youre energized by building something new testing bold ideas and helping shape the future of Cricuts Services business wed love to hear from you. 

What Youll Do 

Drive Awareness & Demand Generation 

• Develop and execute marketing strategies that increase awareness consideration and adoption of Cricut Services offerings.  

• Create and launch integrated marketing campaigns across social email web paid media creator partnerships PR and community channels.  

• Develop compelling messaging and positioning that clearly communicates the value of DTF Finished T-Shirts and Creative Lab products.  

• Identify opportunities to increase visibility and engagement across both existing Cricut members and new audiences.  

Lead Influencer & Creator Marketing 

• Build and manage relationships with creators influencers ambassadors and affiliate partners.  

• Develop creator programs that generate authentic content product demonstrations tutorials reviews and social engagement.  

• Identify emerging creators and trends that can help accelerate awareness and adoption.  

• Partner with influencers to launch campaigns promotions events and product introductions.  

Create Breakthrough Marketing Campaigns 

• Develop innovative campaigns that generate buzz and excitement within the crafting DIY personalization and small business communities.  

• Explore unconventional marketing opportunities partnerships events and activations.  

• Monitor social trends and cultural moments to identify opportunities for timely and engaging campaigns.  

• Champion a test-and-learn culture by continuously experimenting with new channels tactics and messaging.  

Partner Across the Business 

• Collaborate with Product Creative Social Digital Marketing CRM Merchandising and Customer Experience teams.  

• Support product launches seasonal campaigns promotions and customer lifecycle initiatives.  

• Ensure consistent messaging and customer experiences across all touchpoints.  

Measure & Optimize Performance 

• Define campaign goals KPIs and reporting frameworks.  

• Analyze campaign and channel performance to identify growth opportunities.  

• Monitor customer acquisition engagement conversion and retention metrics.  

• Use customer insights and market trends to inform future marketing strategies.  

Qualifications :

• Bachelors degree in Marketing Business Communications or related field.  

• 5 years of experience in marketing growth marketing brand marketing product marketing or demand generation.  

• Proven track record of developing and executing successful marketing campaigns.  

• Experience working with influencers creators ambassadors or affiliate marketing programs.  

• Strong understanding of digital marketing channels including social email paid media content and lifecycle marketing.  

• Experience managing multiple projects in a fast-paced environment.  

• Strong analytical and problem-solving skills.  

• Excellent communication and presentation skills.  

• Experience in consumer products e-commerce crafting personalization apparel creator economy or related industries is preferred.  

Preferred Attributes 

• Creative thinker who consistently brings fresh ideas and challenges conventional approaches.  

• Deep understanding of social media trends creator communities and digital culture.  

• Passion for building brands and generating excitement around new products and services.  

• Comfortable testing learning and iterating quickly.  

• Self-starter with strong ownership and accountability.  

• Highly collaborative and effective in cross-functional environments.  

• Data-informed decision maker with a growth mindset.  

• Enthusiastic about helping customers bring their ideas to life.  

Additional Information :

Weve Got You Covered

At Cricut we take care of our people. Enjoy competitive Medical Dental and Vision coverage a 401(k) match generous PTO tuition reimbursement and a yearly lifestyle stipend to support your wellness and passions. Youll also receive exclusive employee discountsand best of all youll be surrounded by some of the most talented creative and curious minds out there.

A Quick Note Before You Apply

Cricut is in an exciting chapter of transformation. Were evolving fastrefining our strategy growing our teams and raising the bar across everything we do. This is an incredible opportunity for the right kind of personbut its not for everyone.

Were looking for A-playerspeople who thrive in dynamic environments turn challenges into momentum and consistently deliver their best work. If that sounds like you read on.

Heres what makes someone a great fit for this role (and for this moment at Cricut):

• You move with urgency. You dont wait for perfect clarity to actyou start learn and adjust.
• You set high standards. You take ownership deliver quality and hold yourself accountable.
• You stay focused when things move fast. You prioritize what matters most and tune out the noise.
• You collaborate like a pro. You elevate others communicate clearly and bring a low-ego high-output energy.
• You embrace AI as part of your toolkit. From idea exploration to data analysis and creative problem-solving you leverage AI to accelerate innovation and amplify impactbecause technology and creativity go hand-in-hand here.

Relocation Statement:

• This position is eligible for relocation assistance.

What to Do Next: Please attach your resume cover letter and/or include links to your portfolio or other social presence. If you want to show your super powers in other ways include that information too. You can be sure that Cricut is an employer who values individuality equality and diversity so tell us what youre all about. If you are a Maker or a DIY enthusiast whether you think you are a good one or not we would love to hear about it when you send us your information.

Cricut is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.

Remote Work :

No

Employment Type :

Full-time