Senior Marketing Manager, Oncology DTC

WhyAstraZeneca:

AstraZeneca isa global science-led patient-focused pharmaceutical company.We are leading a revolution in oncology to redefine cancer care. Our bold ambition is toeliminatecancer as a cause of death.

This is an opportunity to join a team dedicatedto transforming the future ofoncology byputting patients first and following the science to bring next generation medicines to life.

WhatYoullDo:

TheSenior Marketing ManagerofConsumerwillbe responsible forexecutingtheUSconsumermarketing effortsforTruqap.Thisis an in-personpositionbased inGaithersburg MDreportingtotheHead ofTruqap.

• Support the creation of consumer campaign strategies that build brand awareness and engagement

• Leadtheimplementation of innovative consumer digital marketing strategies and programs built on the foundation of what consumers need and how they behave

• Collaborate across the consumer team to use information and data to create andoptimizestrategies and campaigns

• Manage creative projects and digital media activations with our consumer and media agencies ensuring best-in-class media planning execution and performance

• Contribute to a team culture built on the foundation of trust open communication accountabilityand fun

• Partnerwith legal regulatory and compliance stakeholders to ensure development and execution of compliant marketingmaterials

• Collaborate within theTruqapcross-functional teamstomaximize synergies andensure alignment of consumer marketing initiatives

• Effectively manage marketing budget for areas of responsibility

• Assistin the identification evaluation and adoption of new partnerships and technologies

Who You Are:

• A motivated high-energy professional with a demonstratedtrack recordof developing and implementing marketing strategies and tactics that deliverstrong commercial results

• A passionate advocate who understands the responsibility andprivilegeto ensure the consumer perspective and voice is represented and considered in all we do

• A collaboratorand relationship builderwith a proven ability to work cross-functionallyto bring media strategies to life whileultimately drivingbusiness results withina heavily matrixed fast-paced environment

• A self-starter and out of the box thinker whobringsnew ideasand tactics to the tabletooptimizeeffectivenessof our campaigns with the intent of providing best-in-class care and support for consumers

WhatExperienceDo You Have:

• Bachelors Degree.

• 5 yearsoftotal commercial healthcare experience at least 2 yearsof consumer healthcaremarketing oncology product marketing experience preferred

• Product launch experience preferred

• Outstanding project management skills and experience managing multiple vendors marketing partners agencypartnersand budgets

• Ability to effectively manage multiple competing prioritiesto meet deadlines

• Strong understanding of legal and regulatory environment in pharmaceutical promotions pharma industry guidelines and other compliance-related issues

• Ability to assess risks and benefits to maketimely sound decisions with various levels of information and accept responsibility for meeting and/ or exceeding objectives