Senior Marketing Manager, Core Lab Customer Strategy

At Roche you can show up as yourself embraced for the unique qualities you bring. Our culture encourages personal expression open dialogue and genuine connections where you are valued accepted and respected for who you are allowing you to thrive both personally and professionally. This is how we aim to prevent stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche where every voice matters.

Senior Marketing Manager Core Lab Customer Strategy

The Opportunity:

Core Lab Marketing is where passionate enterprise-minded leaders come to make a real impact for patients for customers and for each other. We deliver comprehensive integrated solutions to Core Laboratories supporting Integrated Health Networks and Reference Labs helping our customers achieve their priorities and ultimately improve patient outcomes.

This role sits at the center of our Core Lab marketing team orchestrating across product and marketing teams to bring our Total Integrated Solution to life in the market. As the voice of the customer youll translate deep insights and segmentation data into strategies that drive demand differentiate Roche and accelerate wins. Youll champion compelling customer stories steward our strategic narrative across business units and partner closely with sales brand and digital teams to amplify our impact.

We are looking for a natural collaborator who leads through influence thrives in cross-functional environments and consistently brings an enterprise mindset to their work. The ideal candidate is energized by complex challenges driven by customer impact and committed to elevating the teams around them.

Key Job Responsibilities:

• Market & Customer Expertise:

  • Demonstrate deep understanding of customers their beliefs and behaviors competitors testing settings and the broader market landscape.

  • Use customer data insights and NPS to develop and execute strategies that drive win rates and customer retention

• Total Integrated Solution & Strategic Narrative:

  • Act as the center of the Core Lab marketing team aligning product and marketing managers to ensure the Total Integrated Solution is brought to life cohesively across the portfolio.

  • Own the Core Lab Total Integrated Solution strategic narrative and content library ensuring alignment with other business units and collaborating with brand and digital teams to bring the narrative to life across channels.

• Segmentation Model & Commercial Strategy

  • Drive effective utilization of our customer segmentation model and identify opportunities to refine it

  • Act as the customer voice to sales converting insights into recommendations that enhance strategy and execution for NeedleMover and other key accounts.

• Customer Stories & Campaigns:

  • Identify strategic customers who represent the value of Roches Total Solution and partner with them to develop compelling case studies testimonials and campaigns that showcase their stories in the market

• Account-Based Experience (ABX):

  • Dedicate 510% of capacity to ABX initiatives partnering with sales on strategic accounts to co-develop and execute tailored engagement plans

• Channel Fill & Demand Realization:

  • Accelerate channel fill activities to support pipeline velocity and demand realization.

• Leadership & Collaboration:

  • Advise senior management and key stakeholders by reporting on special projects business challenges and emerging opportunities.

  • Lead through influence role-modeling impactful business solutions and fostering cross-functional collaboration.

  • Encourage motivate and empower teammates to succeed consistently bringing an enterprise mindset to shared priorities.

Who You Are:

• You hold a Bachelors degree in Marketing Business Communications or a related field

• You hold 5 years of marketing business sales or relevant business experience

Preferred:

• Knowledge of the Core Lab market segment Core Lab product portfolio and/or Core Lab customer buying journey

• Proven ability to develop and implement strategies that deliver measurable business results

• Acts as a leader and role model with a demonstrated ability to lead through others to drive meaningful business outcomes

• Strong collaborator with a demonstrated ability to work across and eliminate organizational barriers

• Strong customer orientation with the ability to set clear priorities make trade-off decisions and focus on what matters most to customers

• Strong analytical and strategic thinking skills with the ability to leverage research and behavioral data to shape strategies and tactics

• Skilled at managing marketing agencies and external partners

• Ability to travel as dictated by business need

Location:

• This position is based onsite in our Indianapolis campus.

• No relocation benefits are provided for this role.

The expected salary range for this position based on the primary location of Indiana is $124400 - $231000. Actual pay will be determined based on experience qualifications geographic location and other job-related factors permitted by law.A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below. Benefits

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A healthier future drives us to innovate. Together more than 100000 employees across the globe are dedicated to advance science ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities foster creativity and keep our ambitions high so we can deliver life-changing healthcare solutions that make a global impact.

Lets build a healthier future together.

Roche is an equal opportunity employer. It is our policy and practice to employ promote and otherwise treat any and all employees and applicants on the basis of merit qualifications and competence. The companys policy prohibits unlawful discrimination including but not limited to discrimination on the basis of Protected Veteran status individuals with disabilities status and consistent with all federal state or local laws.

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