Senior Marketing Manager

Senior Marketing Manager

Chicago IL (Hybrid) Full-Time

The Tie Bar is known for premium menswear offering an extensive assortment of ties accessories and tailored essentials. Through thoughtful design and quality craftsmanship we help customers build a polished wardrobe with confidenceyour ultimate wingman for showing up sharp stylish and ready for any moment.

Were looking for a Senior Marketing Manager to lead brand and channel marketing initiatives that drive customer acquisition engagement and revenue this role youll partner closely with the Associate Creative Director merchandising ecommerce and performance marketing to bring seasonal campaigns product launches licensed collaborations and brand events to life.

If youre equally comfortable shaping a seasonal marketing calendar developing creative campaign briefs analyzing performance and leading cross-channel launches across paid email/SMS and onsite wed love to meet you.

• Develop and lead seasonal and always-on marketing plans that drive traffic conversion and customer growth
• Partner with the Associate Creative Director to align messaging campaign strategy and go-to-market plans
• Collaborate with merchandising product and ecommerce teams on launches promotions and licensed collaboration opportunities
• Act as the primary point of contact with centralized teams managing paid media retention (email/SMS) and site merchandising
• Leverage performance data and customer insights to optimize campaigns and inform testing strategies
• Support go-to-market strategy for licensed collections brand partnerships and experiential events
• Own the marketing calendar ensuring campaigns and collaborations are delivered on time and on brief
• Develop briefs presentations and post-mortem recaps to communicate plans results and learnings to stakeholders

Youre a strategic hands-on marketer who understands that great marketing is both data-informed and creatively compelling.

You bring:

• 58 years of experience in marketing preferably within DTC fashion accessories or lifestyle brands
• Strong understanding of digital marketing channels including paid media email/SMS ecommerce and social
• Experience working cross-functionally with creative teams and performance marketing teams
• Proven ability to analyze data generate insights and translate findings into actionable strategies
• Strong project management and organizational skills with the ability to manage multiple priorities in a fast-paced environment
• Excellent communication and stakeholder management skills

• Have experience supporting or leading brand partnerships licensed collaborations or event marketing initiatives
• Have experience with marketing analytics tools and ecommerce platforms
• Have a passion for mens style occasion dressing and accessible fashion

This isnt a campaign-execution-only marketing position.

Youll have the opportunity to shape seasonal strategy partner directly with creative leadership and help launch collaborations and events that expand The Tie Bars reach and cultural relevance. Youll own the marketing calendar from planning through execution while helping grow a brand with a loyal established customer base.

If youre energized by connecting strategy creativity and data to build a brand customers trust wed love to meet you.

The Digital Stronghold is a portfolio of five brands spanning performance athletics and everyday style including Taylor Stitch The Tie Bar Boston Scally Pedal Mafia and Glade Optics. Each brand has its own loyal community and distinct point of view and together they cover a broad range of how men live perform and dress.

We are creators builders and collaborators. We believe in design-led thinking thoughtful storytelling and delivering products and experiences that our consumers truly love.

• Own the Outcome
• Move with Purpose
• Speak Truth Listen Fully
• Learn and Share
• Drop the Ego
• Build for the Long Haul

Location: Chicago IL (Hybrid) on-site as needed with flexibility for remote work based on business needs

Travel: <15%

Ready to lead marketing that moves a brand forward Apply today we cant wait to see what youll build!