Senior Marketing Execution Manager, Packaging & ISM

Who We Are

Parenting isnt picture-perfect. Its messy hilarious exhausting and life-changing sometimes all before noon. Thats where we come in.

Founded in 2014 by our CEO Chelsea Hirschhorn Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker the NoseFrida and has grown into a 200 product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond.

We dont shy away from the stuff no one else wants to talk about nipple pain diaper blowouts or the emotional rollercoaster that comes with keeping a tiny human alive. We call it like it is solve the problems that actually matter and build products that help parents feel seen supported and totally capable.

You can now find Frida products in 50 countries and thousands of stores across the U.S. from the biggest national retailers to your neighborhood grocery aisle.

Under Hirschhorns leadership Frida has become a category leader by challenging taboos championing honesty and supporting families at every stage of parenthood and beyond earning acclaim on TIMEs 100 Most Influential Companies TIME Best Inventions Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win Knowing were helping parents everywhere feel a little more human and a little less alone.

How You Will Make an Impact

Frida is seeking a Senior Marketing Execution Manager Packaging & ISM to join our Sales & Marketing team based in Miami FL. Reporting to the VP Creative Operations this role is responsible for managing the execution and delivery of packaging and in-store merchandising initiatives across Fridas portfolio. The Senior Marketing Execution Manager will partner closely with Creative Brand Product Development Sales Project Management and external vendors to ensure packaging and retail merchandising programs are delivered accurately efficiently and in alignment with brand standards. The ideal candidate is a highly organized operator who thrives at the intersection of creativity and execution excels at managing complex workflows and enjoys building scalable processes that support a fast-growing business. The Senior Marketing Execution Manager will thrive in a dynamic fast-paced and entrepreneurial environment.

Responsibilities to include:

Packaging & In-Store Merchandising Execution

• Manage the day-to-day packaging and in-store merchandising pipeline across all categories including Baby Mom Fertility Kid and future expansions.
• Lead the execution of packaging development projects from creative handoff through final artwork approval and production-ready delivery.
• Oversee execution of in-store merchandising assets including displays planograms modulars signage and retailer-specific adaptations.
• Partner closely with Creative and Brand teams to ensure packaging and merchandising assets align with brand objectives and deliver a best-in-class consumer experience.
• Collaborate with Sales teams to understand retailer requirements and support successful execution across Walmart Target Amazon brick-and-mortar opportunities and specialty channels.
• Ensure all deliverables meet retailer specifications compliance requirements and production deadlines.

Team Leadership & Cross-Functional Partnership

• Coordinate across teams responsible for packaging operations merchandising execution workflow coordination and vendor management.
• Facilitate key cross-functional meetings including status updates packaging reviews milestone checkpoints and project recaps.
• Build strong partnerships with Brand Creative Product Development Legal Sales Operations and Project Management teams to maintain alignment and drive project success.
• Serve as a key point of contact for stakeholders ensuring priorities timelines risks and decisions are communicated clearly.

Operational Excellence & Process Improvement

• Identify implement and continuously improve operational processes and workflows that increase efficiency and scalability.
• Proactively identify project risks resource constraints and workflow bottlenecks and develop solutions before they impact timelines.
• Partner with Project Management and Creative Operations leadership to implement best practices optimize resource allocation and improve executional consistency.
• Support implementation and adoption of workflow tools digital asset management systems and other operational technologies.

Vendor Management & Quality Assurance

• Manage relationships with packaging vendors production partners and external agencies to ensure timely delivery and quality execution.
• Track project progress and maintain reporting tools that provide visibility into timelines workload and project health.
• Ensure packaging and merchandising assets comply with brand standards regulatory requirements and retailer specifications.
• Maintain rigorous quality control processes that protect brand integrity and minimize executional risk.

What You Will Need

• Bachelors degree in Marketing Business Design Packaging Engineering Communications or related field preferred.
• 58 years of experience in packaging development retail merchandising creative operations project management or related roles within CPG retail or consumer brands.
• 2 years of people management or team leadership experience.
• Strong understanding of packaging production processes artwork management retailer requirements and vendor coordination.
• Proven experience managing complex cross-functional projects from concept through execution.
• Experience developing and improving operational workflows systems and processes.
• Strong project management prioritization and organizational skills with exceptional attention to detail.
• Experience working with project management workflow or digital asset management platforms.
• Ability to balance creative objectives with operational excellence and executional rigor.
• Strong problem-solving skills with the ability to proactively identify and mitigate risks.
• Ability to work in a fast-paced environment in which requirements and priorities constantly change.
• Excellent written and verbal communication skills.
• Strong organizational and multi-tasking skills with high attention to detail.
• A self-starter with an ability to complete tasks both independently and collaboratively as part of a team.

Who You Will Work With

Frida is an organization that values collaboration and community. As the Senior Marketing Execution Manager Packaging & ISM you will work closely with Creative Brand Product Development Legal Sales Operations Project Management and external vendors and production partners.

Our Ways of Working

Frida HQ is located in Miami Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.

Why You Will Love Working at Frida

We offer a comprehensive and thoughtfully designed benefits package to support our employees:

• Robust health benefits including:
• Comprehensive medical vision and dental plan options
• Employer paid life insurance
• Supplemental insurance options including Accident Insurance Short-Term Disability and Long-Term Disability Cancer Coverage and more
• FSA & HSA
• 401k matching up to 4% with immediate vesting
• Generous paid time off program including elective PTO days federal holidays sick/wellness days floating holidays and a birthday day off!
• Pregnancy and parental leave
• Weekly wellness programming in-office
• Dog friendly office - feel free to bring your best buddy with you to work!
• Learning & development opportunities for professional and personal growth
• Company-wide events & outings. Team engagement is at the center of our culture. This ranges from small department-specific teambuilding or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day. We also host an annual Day of Service to support our local Miami community and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children.
• Exclusive employee product discounts

EEO

Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected Veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.

Privacy Policy

By applying for this position you acknowledge and understand that your information will be used as described in Fridas Job Applicant Privacy Policy: and Third-Party Submissions

Please note this is a direct search led by Frida. Applications from agencies and other third parties will not be accepted nor will fees be paid for unsolicited resumes.

Fraud Disclaimer

Fridababy LLC will never request personal information (i.e. Social Security number bank account or payment of any kind) during the application or recruitment process. Fridababy LLC will only contact you through verified methods not unofficial platforms such as WhatsApp Telegram or personal email accounts. All legitimate communication will come from an official @ or @ email address or through our verified recruiting partners.

If you receive any suspicious outreach claiming to represent Fridababy LLC please report it to or . Your safety and privacy is our priority.

Required Experience:

Manager