Senior Marketing Automation Specialist

Who We Are

Working at Reece & Fortiline means being part of a growing global company that brings our purpose and values to life every day. We celebrate our team members living our values and provide opportunities to build a long and remarkable career. Were proud to support essential industries helping bring clean air and water to everyone. To learn more about our purpose and values visit our career site at

In support of improving CX lifecycle marketing and digital optimization across Reece USA this role will serve as the primary liaison between Marketing and IT teams to help operationalize scalable customer journeys marketing automation platform connectivity and digital experience improvements across all divisions.

This role is responsible for helping build the foundation for lifecycle marketing and the future digital customer experience at Reece through automation customer segmentation reporting website optimization platform coordination and customer journey development.

Key Responsibilities

Marketing Automation & Lifecycle Marketing

• Build execute and optimize automated customer journeys across all Reece divisions
• Develop triggered automation programs tied to customer behaviors purchase history branch interactions events website engagement and customer feedback
• Support lifecycle marketing initiatives including post-purchase engagement reactivation event follow-up and customer retention programs
• Develop and maintain customer segmentation strategies to support personalized communications and customer journey optimization
• Establish best practices for automation workflows audience segmentation campaign execution and lifecycle communications
• Support A/B testing and customer journey experimentation to identify engagement opportunities and friction points

Marketing Technology & Platform Coordination

• Partner closely with IT to support integration and optimization of marketing platforms and customer data flows
• Support ongoing platform transition initiatives including to Contentful Salesforce to Dynamics and customer data integration into Snowflake
• Assist with testing and optimization of new digital tools automation capabilities and CX technologies
• Support optimization of Reeces marketing technology ecosystem in partnership with IT
• Identify opportunities to reduce manual processes streamline workflows and improve operational efficiency through automation and digital optimization

Customer Experience & Digital Optimization

• Partner with Marketing and IT teams to improve customer journeys across digital and in-branch experiences
• Help identify customer friction points and opportunities to improve usability engagement and communication effectiveness
• Conduct ongoing website audits and identify opportunities to improve digital experience content organization customer navigation and conversion paths
• Collaborate with Marketing Specialists on identifying website content gaps and digital optimization opportunities

AI & Innovation

• Support evaluation and implementation of AI-powered marketing tools automation opportunities and digital CX enhancements
• Partner with Marketing and IT leadership to identify innovative technologies and scalable automation practices that position Reece at the forefront of digital customer experience and marketing operations

Key Competencies and Skills Required

• Ability to build and scale a modern marketing technology ecosystem
• Strong cross-functional collaboration skills particularly with IT
• Ability to balance hands-on execution with strategic system thinking
• Strong project management and organizational skills
• Analytical rigor with a focus on continuous improvement and CX optimization
• Detail-oriented proactive and able to operate in a fast-paced evolving environment
• Strong communication skills with ability to influence stakeholders across all levels
• Demonstrates learning agility innovation and a solutions-oriented mindset
• Experience with Martech tools such as / Contentful CMS Salesforce / Dynamics CRM Marketing Cloud or equivalent email platforms Tealium Power BI Google Analytics Highspot and

Minimum Qualifications

• Bachelors degree
• 4-5 years of experience in digital marketing marketing operations or marketing technology role

Preferred Qualifications

• Masters degree
• Experience working in the building products sector
• Experience partnering with IT or engineering teams on system integrations and platform development

Our commitment to excellent customer service is just part of our story. Were also dedicated to supporting our most valuable asset our associates! One of the ways we do this is by offering a variety of high-quality benefits for our associates and their families.

All full-time associates are eligible for the following benefits:

• Medical and Dental Insurance

• Flexible Spending Accounts and Health Savings Accounts

• Company-paid Life Insurance

• Short Term Disability

• 401(k) Plan

• Paid Time Off (PTO) - plus paid holidays

• Parental Leave

Voluntary benefits:

• Vision

• Long-term Disability

• Voluntary Life and AD&D Insurance

• Additional Voluntary Benefits through Corestream

Were an equal opportunity employer and we welcome diversity and inclusion! Reece USA is an Equal Opportunity Employer Employer Race Color Religion Sex Sexual Orientation Gender Identity National Origin and any other status protected by law.