Senior Manager, Software Engineering (Campaign Creation Experience)

Want to help us help others Were hiring!

GoFundMe is the worlds most powerful community for good dedicated to helping people help each other. By uniting individuals and nonprofits in one place GoFundMe makes it easy and safe for people to ask for help and support causesfor themselves and each other. Together our community has raised more than $40 billion since 2010.

Join us! The GoFundMe team is searching for our next Senior Software Engineering Manager to lead the team behind GoFundMe Pros campaign-creation experience. The Create squad exists to make powerful fundraising accessible to every nonprofit so organizations can express their mission freely while the platform handles the complexity of turning that intent into optimized launch-ready campaigns. Youll lead the engineers who build Studio our campaign builder along with creation tools templates brand kits guided workflows AI-assisted content and the preview-to-publish flow. This is a hands-on leadership role that blends people leadership product-minded engineering and a data-driven experiment-first culture. This squad is recognized across GoFundMe as the trailblazer for AI-accelerated development setting the best practices other teams follow.

Candidates considered for this role will be located in the San Francisco Bay Area. There will be an in-office requirement of 3x a week.

The Job

• Lead coach and grow the Create squad (8 engineers across frontend fullstack and backend) acting as a servant-leader who removes blockers fills gaps and fosters a high-performing inclusive culture.
• Own engineering delivery for the campaign-creation experience: the Studio builder framework creation tools optimized templates brand kits guided workflows AI-assisted text and content and the preview save publish flow.
• Operate in a tight triad with Product and Design engaging early on problem framing scope and tradeoffs and anchoring every initiative on a clear outcome and success metric before building begins.
• Champion an outcomes-over-output bias-to-action culture: ship the smallest version that delivers real customer value favoring rapid PoCs and iterative delivery over large up-front bets.
• Operate as a player-coach by participating in architecture and design reviews technical decisions code review and incident response and contributing hands-on where it adds the most leverage.
• Raise the bar on quality for a complex interactive builder (performance accessibility reliability and maintainability on a customer-facing revenue surface).
• Move the metrics that matter - Studio adoption campaign-creation rate time-to-publish and conversion through experimentation and A/B testing.
• Partner cross-functionally with Product Marketing Care/Support Data and adjacent squads on dependencies GTM and a seamless end-to-end experience.
• Recruit hire onboard and develop engineers across a distributed team through regular 1:1s actionable feedback career development and performance management.
• Champion AI-assisted software development using tools such as Claude Code Cursor and GitHub Copilot and help explore AI-powered product capabilities that make campaign creation easier for nonprofits.
• Own the squads operational health and technical excellence including incident response observability SLI/SLOs test coverage CI/CD and trunk-based development.

You

• Experience leading and growing software engineering teams as a people manager including hiring coaching performance management and career development backed by a strong hands-on engineering background.
• Strong background building complex customer-facing web applications with deep expertise in TypeScript and modern frontend frameworks such as React and comfort operating across the full stack.
• A product-minded outcomes-first approach: you frame work around user problems and measurable behavior change rather than feature lists and you partner naturally with Product and Design.
• Experience delivering in a data-driven experimentation-heavy environment including A/B testing funnel and conversion optimization and analytics instrumentation.
• A track record of shipping iteratively with a bias to action balancing speed and quality on a revenue-generating product surface.
• Strong sense of web craft: performance accessibility reliability and design system driven UI.
• Excellent communication and collaboration skills with the ability to lead a distributed team across time zones.
• A passion for mentoring engineers building inclusive teams and leading as a coach and servant to the team.

Preferred

• Experience building rich interactive builder or editor experiences (drag-and-drop WYSIWYG templating live preview).
• Experience with design systems and shared component libraries.
• Experience integrating AI/LLM-powered features into products such as content generation or intelligent suggestions.
• Familiarity with product analytics and session tooling such as Heap FullStory Amplitude or Looker.
• Experience in B2B SaaS nonprofit technology fintech or e-commerce/checkout conversion.
• Experience owning a customer-facing checkout or conversion funnel.
• Familiarity with AWS and modern CI/CD practices.
• Demonstrated experience driving AI-assisted development adoption and best practices across teams.

Why youll love it here

• Make an Impact: Be part of a mission-driven organization making a positive difference in millions of lives every year.
• Innovative Environment: Work with a diverse passionate and talented team in a fast-paced forward-thinking atmosphere.
• Collaborative Team: Join a fun and collaborative team that works hard and celebrates success together.
• Competitive Benefits: Enjoy competitive pay and comprehensive healthcare benefits.
• Holistic Support: Enjoy financial assistance for things like hybrid work family planning along with generous parental leave flexible time-off policies and mental health and wellness resources to support your overall well-being.
• Growth Opportunities: Participate in learning development and recognition programs to help you thrive and grow.
• Commitment to DEI: Contribute to diversity equity and inclusion through ongoing initiatives and employee resource groups.
• Community Engagement: Make a difference through our volunteering program.

We live by our core values: impatient to be great find a way earn trust every day fueled by purpose. Be a part of something bigger with us!

GoFundMe is proud to be an equal opportunity employer that actively pursues candidates of diverse backgrounds and experiences. We do not discriminate on the basis of race color religion ethnicity nationality or national origin sex sexual orientation gender gender identity or expression pregnancy status marital status age medical condition mental or physical disability or military or veteran status.

Compensation

The total annual salary for this full-time position in this location is $219000$329000 equity benefits. Our salary ranges are determined by role level and location. Individual pay is determined by work location and additional factors including job-related skills experience and relevant education or training.

Accommodation

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Learn more about GoFundMe

Were proud to partner with an independent public charity to extend the reach and impact of our generous community while helping drive critical social change. You can learn more about activities and impact in their FY 24 annual report.

Our annual Year in Help report reflects our communitys impact in advancing our mission of helping people help each other.

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