Senior Manager, Social & Influencer Marketing

Company Description

Simple Mills is on a mission to transform the way food is madecreating nourishing products with astounding ingredients and amazing taste. Founded in 2012 by Katlin Smith our brand has redefined center-aisle grocery by delivering better-for-you products made with unique nutrient-dense ingredients. Today were a category leader and the #1 natural brand in multiple segments with distribution in over 30000 stores nationwide.

Now as part of Flowers Foods were entering an exciting new phase of growthexpanding our reach accelerating innovation and amplifying brand awareness all while preserving the integrity of what makes Simple Mills special. Our commitment to using simple high-quality ingredients ensures that every bite is both delicious and nutritious. Whether its watermelon seed flour in our cookies or butternut squash in our crackers we craft our products with innovative wholesome ingredients that deliver extraordinary taste.

Our work has been recognized by Fast Company as a Brand That Matters and a Most Innovative Company and has been featured in Vogue Forbes Womens Health and NPRs How I Built This. In 2024 Inc. named us one of its Best Workplaces reflecting our dedication to fostering an inspiring and inclusive environment where passionate individuals can make a difference.

Join us as we shape the future of food. Learn more at .

Role Description

The Senior Manager Social & Influencer Marketing will lead the strategy execution and performance of Simple Mills organic social and influencer marketing programs helping shape how the brand shows up in culture and connects with consumers across digital channels.

This individual will develop integrated social andcreatorstrategies that drive awareness engagement trial and brand affinity translating business priorities into culturally relevant storytelling and creator partnerships. They will oversee day-to-day management of social and influencer agencies while serving as a key thought partner to cross-functional teams including Brand Marketing PRBrandPartnerships and Paid Media.

The ideal candidate is equal parts strategist storyteller relationship builder and operator. Theypossessdeepexpertisein creator culture social platforms and performance measurement with the ability to turn insights into impactful content and partnerships that drive business results.

Theyare deeply attunedto cultural and consumer conversations and able to translate trends in health wellness and sustainability into relevant social-native storytelling. This role reports to the Senior Director Integrated Marketing and responsibilities will include::

Social Strategy & Channel Leadership

• Shape and refine Simple Mills organic social strategy across Instagram TikTok Facebook and LinkedIn (with Pinterest YouTube X and Threads as secondary platforms).

• Translate integrated marketing plans into platform-specific strategies content plans and success measures ensuring clarity in what each channel is driving.

• Develop TikTok Shop strategy and execution in partnership with external partners ensuring alignment to broader social and business goals.

• Identifyandtestopportunities to evolve channelapproach including new formats tools and platform capabilities bringing forward data-informed recommendations.

• Partner closely with Brand and Integrated Marketing teams to support launches retail moments influencers and key initiatives.

Influencer Marketing & Creator Partnerships

• Lead and evolve Simple Mills influencer marketing strategy and execution ensuring programs align with brand and businessobjectiveswhileidentifyingnew opportunities across platforms creator trends and cultural moments.

• Develop and manage a robust pipeline of creator partners across nano micro macro celebrity and expert tiers cultivating authentic long-term relationships that drive awareness engagement trial and affinity.

• Oversee influencer campaign development from briefing through execution creating compelling creative guidance that brings the Simple Mills brand to life through engaging educational and culturally relevant content.

• Leadcreatornegotiations contracting and partnership management securing favorable terms usage rights and paid amplification opportunities in collaboration with legal and external partners.

• Manage product seeding and gifting programs to creators tastemakers celebrities and brand advocates tracking relationship development and earned impact.

• Define influencerKPIs and measurement frameworksdeliveringregular performance reporting actionable insights and optimization recommendations tied to business outcomes.

• Manage influencer marketing budgets and investmentsoptimizingspendand maximizing return on investment against brand priorities.

Performance & Optimization

• Define and track KPIs across platforms and own overall channel performance with a clear understanding of what is working and where to adjust.
• Lead monthly and quarterly performance readouts synthesizing key insights and translating them into actionable recommendations to continuouslyoptimizecontent cadence and channel strategy.
• Partner withpaidmedia teamsto amplify high-performing content and inform boosting strategy.

Community & Agency Leadership

• Oversee community engagement in partnership with our social agency ensuringtimely on-brand interactions with the Simple Mills community ( & delights).
• Leverage social listening andmonitoringto track brand sentiment andidentifyemergingconversations informing content and engagement opportunities.
• Manage day-to-day agencypartnership providing cleardirection feedback and prioritization.
• Monitor agency performance against defined scope and KPIsidentifyingopportunities to improve effectiveness.
• Perform other duties as assigned.

• Bachelors degree in Marketing Communications or related fieldrequired.
• 69 years of experience in social mediaand influencer marketingstrategy and execution (agency or in-house; CPG strongly preferred).
• Proven ability todevelop and execute socialand influencerstrategies across major platforms (Instagram TikToketc.) driving both engagement and measurable performance.
• Strong fluency in social KPIs and performance analysis with the ability to translate data into clear actions that improve content and channel effectiveness.
• Experience leading agency and external partner relationships including setting direction providing feedback and ensuring work delivers against expectations.
• Ability to translate complex topics (e.g. health wellness sustainability) into clear compelling social content with strong creative instincts and storytelling ability.
• Experience working with wellness and / or functional health fields and can successfully navigate brand voice science and regulatory requirements.
• Experience working cross-functionally (e.g. Brand PR Partnerships) to bring integrated campaigns to life.
• Comfort managing multiple priorities in afast-paced environment with strong judgment and the ability to move work forward within scope.
• Working knowledge of paid social and how organic content connects to broader media and influencer efforts.

Working at Simple Mills

At Simple Mills were not just building a brand were leading a movement thats transforming how food is made and enjoyed. If youre passionate about purpose-driven work and crave a role where you can have a meaningful impact this is your chance to be part of something bigger.

Why Join Us

• Be a Change-Maker
  Play a key role in redefining the food industry crafting products that nourish people and contribute to a healthier planet.
• Thrive in a Mission-Driven Community
  Work alongside a dynamic team of innovators and food lovers who are committed to positive change and bold ideas.
• A Workplace Where You Belong
  We foster an environment where every voice is heard valued and empowered. Inclusion and belonging are at the heart of our culture ensuring that everyone can thrive.
• A Culture of Integrity and Impact
  We dont just talk about doing good we live it. Our team is committed to ethical practices responsible sourcing and making decisions that drive real positive change.
• Grow with People-First Leadership
  Our supportive leadership team is dedicated to mentorship collaboration and your long-term success.
• Continuous Learning & Development
  Whether through hands-on training innovative learning platforms or career growth opportunities we invest in your professional development.

At Simple Mills youll have the chance to make an impact while working in a collaborative and inspiring environment. If youre ready to shape the future of food lets talk.

Benefits

We recognize that our people are our greatest asset. Thats why we offer a highly competitive total rewards package designed to support your financial well-being health and overall quality of life.

• Competitive Compensation: This role offers a salary range of $120000 to $135000
• Annual Bonus Opportunity: Eligible for an annual bonus as part of our commitment to recognizing team contributions and company success.
• Holistic Benefits: A variety of health financial and wellness programs to help you feel your best and plan for the future.
• Time to Recharge: We believe your best work comes when you have space to rest refocus and show up fullyour time off approach is built with that in mind.
• Everyday Well-Being: From lifestyle perks to innovation shipments we find meaningful ways to support you in living simply and feeling well.

Were committed to taking care of our peopleso you can focus on making an impact.

Work Model at Simple Mills

Our work model is role-dependent and team focused. With remote hybrid or in-office positions each role is classified by what best supports the needs of the team.

• Remote working may be considered for qualified candidates from a designated locationin the United States(the new hires permanent residence as documented in our HR System Rippling) if willing and able to travel regularly to the Chicago office. Sufficient internet access to support video conferencingrequired.

At Simple Mills we are committed to providing an environment of mutual respect and inclusion. Equal employment opportunities are available to all applicants and teammates without regard to race color religion national origin gender (including pregnancy childbirth or related medical conditions) sexual orientation gender identity gender expression age past or present military service physical or mental disability or other applicable legally protected characteristics. All aspects of employment are decided on the basis of business need job requirements and individual qualifications. #LI-DNI

Simple Mills is committed to the full inclusion of all qualified individuals. As part of this commitment Simple Mills will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process to perform essential job functions and/or to receive other benefits and privileges of employment please contact

Required Experience:

Senior Manager