Senior Manager, Reusable Brand Marketing
Jacksonville, FL - USA
Job Summary
At Johnson & Johnsonwe believe health is everything. Our strength in healthcare innovation empowers us to build aworld where complex diseases are prevented treated and curedwhere treatments are smarter and less invasive andsolutions are our expertise in Innovative Medicine and MedTech we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow and profoundly impact health for more at .
As guided by Our Credo Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson we respect the diversity and dignity of our employees and recognize their merit.
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Jacksonville Florida United States of AmericaJob Description:
About Vision
Fueled by innovation at the intersection of biology and technology were developing the next generation of smarter less invasive more personalized treatments.
Are you passionate about improving and expanding on the possibilities of vision treatments Ready to join a team thats reimagining how vision is improved Our Vision team solves the toughest health challenges. Help combine cutting-edge insights science technology and people to encourage eye care professionals and patients to proactively protect correct and enhance healthy sight for life. Our products and services address these needs from the pediatric to aging eye in a patients lifetime.
Your unique talents will help patients on their journey to wellness. Learn more at internal pre-identified candidate for consideration has been identified. However all applications will be considered.
We are searching for the best talent for a Senior Manager Reusable Brand Marketing for ACUVUE Contact Lenses. This position is based in Jacksonville FL hybrid 3-days in office.
Purpose: The Senior Manager Reusable Brand Marketing for ACUVUE Contact Lenses will serve as the strategic brand steward for an ACUVUE Reusable brand familystrengthening professional brand equity and accelerating growth across the reusable contact lens portfolio. Partnering closely with cross-functional commercial teams this role drives execution excellence shapes brand strategy and tactical planning and delivers measurable P&L impact. The position reports to the Director Reusable Brand Marketing within the U.S. Marketing department.
You will be responsible for:
- Develop and execute the strategic plan for the U.S. reusable brand family portfolio aligned with annual business goals.
- Deliver wearer acquisition sales and share growth targets through quarterly cycles and performance tracking.
- Identify and act on consumer and market insights to prioritize growth opportunities and inform brand strategy.
- Champion voice-of-consumer initiatives to ensure marketing plans reflect real-world needs and preferences.
- Lead product launches with excellence managing milestones and tracking progress through key performance indicators.
- Monitor competitive landscape and market trends to inform strategic decisions and identify opportunities for differentiation.
- Manage day-to-day brand operations including cross-functional coordination timeline management and issue resolution.
- Drive cross-functional governance and stakeholder alignment across a highly matrixed organization ensuring clear decision-making communication cadence and accountability for key deliverables.
- Prioritize and lead multiple concurrent initiatives and workstreams proactively managing risks dependencies and tradeoffs to deliver on timelines and business objectives.
- Develop compelling value propositions and messaging frameworks that support sales enablement and customer engagement.
- Oversee marketing budget and resource allocation to maximize impact and efficiency.
- Ensure compliance with industry regulations and ethical standards in all marketing activities.
- Other duties as required.
Qualifications
- Minimum of a bachelors degree is required. MBA is preferred.
- Minimum of 5 years of progressive marketing or sales experience is required.
- Experience in Optical industry contracting and strategic accounts is preferred.
- Ability to forge internal collaboration across all levels of the enterprise is required.
- Strong analytical mindset with the ability to interpret complex data identify trends and translate insights into actionable marketing strategies is required.
- Strong influencing skills with internal and external partners is required.
- Demonstrated ability to lead through influence and deliver results in a highly matrixed organization while managing multiple priorities and initiatives simultaneously is required.
- Proficiency in leveraging analytics platforms and data visualization tools (e.g. Tableau Power BI Excel CRM systems) to extract insights measure performance and inform strategic marketing decisions is preferred.
This position is located in Jacksonville Florida and requires up to 20% domestic travel.
Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity age national origin disability protected veteran status or other characteristics protected by federal state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
Johnson and Johnson is committed to providing an interview process that is inclusive of our applicants needs. If you are an individual with a disability and would like to request an accommodation please email the Employee Health Support Center () or contact AskGS to be directed to your accommodation resource
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Senior Manager
About Company
About Johnson & Johnson A t Johnson & Johnson, we believe good health is the foundation of vibrant lives, thriving communities and forward progress. That’s why for more than 130 years, we have aimed to keep people well at every age and every stage of life. Today, as the world’s larges ... View more