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Senior Manager, Retention & Lifecycle
Job Location:
Job Location:
California, CA - USA
Yearly Salary:
$ 125000 - 135000
Yearly Salary:
Posted:
12 August 2026 (30+ days ago)
Posted:
Application Deadline:
9 November 2026
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Department:
Job Summary
The Task At Hand:
Willies Remedy is a wellness lifestyle brand founded by the legendary Willie Nelson that makes wellness essentials rooted in Willies way of life that help you live a longer more legendary life. Willies flagship product line is a set of premium THC infused beverages sold direct to consumers and in stores. Willies is set to expand beyond THC beverages into wellness essentials across hydration sleep and nutrition in the near future. We have an active subscription program a growing repeat base and a steady cadence of new product launches and formats coming to market. We have invested heavily in getting customers in the door. Retention is where the next phase of growth comes from.
Willies Remedy is a wellness lifestyle brand founded by the legendary Willie Nelson that makes wellness essentials rooted in Willies way of life that help you live a longer more legendary life. Willies flagship product line is a set of premium THC infused beverages sold direct to consumers and in stores. Willies is set to expand beyond THC beverages into wellness essentials across hydration sleep and nutrition in the near future. We have an active subscription program a growing repeat base and a steady cadence of new product launches and formats coming to market. We have invested heavily in getting customers in the door. Retention is where the next phase of growth comes from.
This role owns the full post-purchase relationship: email SMS subscription and loyalty. You will inherit a newly launched loyalty program and own where it goes from there. You will own subscription performance end to end from onboarding through cancellation and winback. You will work hand in hand with our CX lead so what customers tell us shapes what we send them. You report to the Director of Growth and you carry MRR churn repeat rate and LTV as your numbers.
While we are open to this role being remote we would like to have this person located in either Pacific or Mountain time zones.
Who You Are:
- 4 years in DTC lifecycle marketing with direct ownership of both email and SMS as revenue channels
- Have run retention for a subscription or replenishment business and can speak specifically to the churn drivers you found and the interventions that worked
- Analytical by default - you build your own cohort analysis pull your own numbers and can tell a real result from noise
- Have a point of view on creative and can write a brief an agency can actually execute against
- Take ownership without waiting for permission - you make the call defend it with data and live with the result
- Follow through without being chased
What Youll Do:
Retention Strategy & Reporting
- Own the customer journey from first order through repeat subscription churn and winback
- Set and defend the retention roadmap; run a continuous test roadmap across flows offers creative and timing
- Build and report the retention dashboard: churn repeat rate cohort retention LTV subscription tenure
- Partner with CX so support tickets cancellations and reviews shape lifecycle strategy - and with paid/brand to keep acquisition and retention messaging coherent
- Turn new product launches into repeat purchase moments: cross-sell trial-to-routine conversion subscription add-ons
Email & SMS (managing a 3rd-party agency)
- Own strategy segmentation deliverability creative briefing testing and reporting end to end
- Direct the build of every lifecycle flow - onboarding education cross-sell replenishment churn prevention winback - while our agency executes
- Segment by product behavior and acquisition channel; own revenue per recipient CTR CVR opt-in growth and list health
Subscription & Loyalty
- Own subscription performance in Stay AI: MRR active subscribers churn cohort LTV tenure
- Own the cancellation flow - identify churn drivers test interventions cut involuntary churn through dunning and payment recovery
- Improve the customer portal (pause skip swap reschedule) with CRO and dev partners
- Own the loyalty program end to end - mechanics rewards margin math - and prove it moves repeat rate and LTV not just redemption volume
- Own referral and ambassador programs including refer-a-friend and subscriber-exclusive perks
Tech Stack
- Klaviyo (email) Attentive (SMS) Stay AI (subscriptions) Shopify Plus Rebuy (site) GA4 Triple Whale (analytics) Shoplift (testing) loyalty platform TBD
Must Haves:
- 21 years of age at time of application
- 4 years in DTC retention/lifecycle marketing owning both email and SMS programs directly
- Hands-on ownership of a subscription or replenishment business - able to speak to specific churn drivers cohort tenure and the interventions run to address them
- Track record designing and launching at least one lifecycle program from the ground up not just optimizing an existing one
- Hands-on experience building cohort/retention analysis in Excel SQL or a BI tool without relying on a data team
- Working fluency with a subscription platform (Stay AI Recharge or Skio)
- Ability to write a strong creative brief and hold an agency accountable to it
- Proven track record influencing cross-functional partners (growth CX brand tech) without direct authority over them
Nice to Haves:
- Experience owning scaling or relaunching a loyalty/rewards program including the margin case behind it
- Experience in CPG beverage wellness supplements or another regulated product category
- TCPA/10DLC SMS compliance experience and management of email deliverability at scale
- Experience adapting lifecycle programs quickly around frequent new product launches
- Regular use of AI tools to accelerate copy segmentation logic or workflow
- Experience partnering with a CRO or site-testing function to inform retention strategy
Compensation Benefits Perks:
Compensation:
- $125000 - $135000 per year plus eligibility for a discretionary performance bonus
- The final offer will be based on several factors including experience skills location and overall expertise
Perks Benefits:
- Unlimited Paid Time Off
- Paid sick leave in accordance with state and local laws
- Healthcare coverage: up to 90% company contribution for employees and 25% for dependents
- Voluntary vision dental and accidental plans
- 401(k) with up to 4% company match free financial coaching student loan match support and 529 education savings accounts
- 12 weeks of paid Equal Parental Leave $500 Baby Bonding Bucks and a sustainable baby gift
- Dedicated parental leave support including a personalized dashboard full pay transparency and a specialist to handle every logistical detail so you can focus on your family
- Product and soft goods discounts & perks
- And more!
Who We Are
Our Company
JuneShine Brands was built by people who believe you shouldnt have to choose between living well and working hard. Our founders met through a shared love of surfing the outdoors and chasing experiences worth having. That spirit still runs through everything we do.
We are a company with a purpose beyond profit. Every brand we build exists for a reason. We believe the next generation of consumers will choose brands that reflect their values and we intend to build exactly those brands.
We hire exceptional people and get out of their way. Flexible hours no micromanagement and trust as the default we take cues from Yvon Chouinards Let My People Go Surfing a book we give every new hire on day one. What we ask in return is simple: own your work deliver with excellence and never let flexibility come at someone elses expense.
We value people who are hungry and humble who take ownership without being asked who move fast without cutting corners and who make everyone around them better. If that sounds like you wed love to meet you.
JuneShine Brands is a purpose-driven organization composed of a diverse and dynamicgroup of individuals with varied backgrounds passions and beliefs. We are committed to fostering an inclusive environment where everyones unique perspectives are valued. We seek to hire self-motivated independent thinkers who embrace challenging the status quo. Join us at JuneShine Brands where youre encouraged to bring your authentic self to your craft every day. As a proud equal opportunity employer we are dedicated to ensuring fairness and equity in our hiring practices.
You must reside in the United States to be considered for this position.
This role supports multiple beverage brands within the JuneShine Brands portfolio including alcohol and hemp-derived THC beverages.
All Juneshine Brands products are intended for adults 21.
2025 Juneshine Brands Please enjoy responsibly. All rights reserved.
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Required Experience:
Senior Manager
About Company
JuneShine makes insanely delicious, better-for-you beverages—canned cocktails and hard kombucha. They're sustainably brewed, made with real ingredients, and range from 6-10% ABV. Real. Refreshing.
