Senior Manager, Registration & Guest Communications (Event Technology)
Job Location:
Charlotte, NC - USA
Monthly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
Job Description:
MKTG Sports Entertainment is seeking a Senior Manager Registration & Guest Communications with a primary focus on end-to-end event registration across global sports hospitality programs. This role is a full-time registration specialist responsible for building maintaining and managing the Swoogo registration platform and ensuring flawless attendee data communication accuracy and program organization across approximately 24 annual races.
This position is highly detail-oriented repetitive in workflow platform-heavy and ideal for someone who thrives in structured tech-enabled environments. The Senior Manager will serve as the day-to-day owner of the registration system ensuring attendee accuracy platform functionality and timely communication with guests clients and internal teams.
This role reports to the Senior Director Hospitality & Events.
Own and manage the full registration program across approximately 24 annual races including all event-specific registration builds updates and maintenance
Serve as the primary Swoogo platform owner ensuring accuracy functionality and continuous optimization
Create review and refine registration copy including guest instructions confirmations reminders platform text and FAQs
Manage attendee data end-to-end including guest list accuracy dietary needs access levels and required program information
Communicate directly with guests to resolve registration issues correct submissions and gather missing information quickly and professionally
Track registration progress and provide ongoing status updates to internal teams and clients
Coordinate with cross-functional teams to ensure alignment between registration event operations and guest experience
Support merchandise fulfillment workflows for each race when based in Charlotte ensuring registrants receive correct items and directing junior staff responsible for packing and shipping
Create client-ready materials including registration reports attendee summaries itineraries and collateral
Lead or support internal and client calls related to registration timelines status and next steps
Identify opportunities to improve registration processes tools communication templates and platform workflows
Evaluate registration performance post-event and recommend improvements for future cycles
Support broader event tasks as needed with a focus on registration and merchandise coordination rather than on-site hospitality
Bachelors degree required
5 years of experience in event registration event technology program management or platform-based operations
Hands-on experience with registration platforms (Swoogo preferred; Cvent Bizzabo or similar acceptable)
Strong experience writing editing and reviewing registration copy and guest-facing communication
Exceptional attention to detail and comfort with repetitive accuracy-driven workflows
Excellent verbal and written communication skills
Proven ability to manage high-volume attendee data and complex registration requirements
Strong organizational and project management skills
Ability to manage multiple races timelines and communication streams simultaneously
Experience supporting corporate events or hospitality programs preferred
Comfort working in a non-traveling platform-focused role
For Charlotte-based candidates: ability to support merchandise fulfillment coordination with junior staff
The annual salary range for this position is $54000$85000 annually. We base placement within the salary range on a variety of factors including relevant experience and other factors permitted by law. Additionally this position is eligible for discretionary incentive compensation.
Benefits available with this position include:
Medical vision and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave and
Paid parental leave.
Dentsu also complies with applicable state and local laws regarding employee leave benefits including providing time off according to the Colorado Healthy Families and Workplaces Act following its plans and policies. For further details regarding Dentsu benefits please visit .
To begin the application process please click on the Apply button at the top of this job posting. Applications will be reviewed on an ongoing basis and qualified candidates will be contacted for next steps.
#LI-Hybrid
#L-Remote
#LI-BB1
The Perks
Not only will you be joining a multi-award-winning Agency with great culture you will also have the unique opportunity to collaborate with colleagues from our other offices across the globe. There is a whole heap of benefits that come with the role- a flexible holiday package starting at 20 days corporate discounts commuter benefits cell phone reimbursement and much more. Our benefit plans have your total well-being in mind and we offer an extensive list you can choose from to suit your needs.
About MKTG Sports Entertainment
MKTG SE is a global agency that harnesses the power of sports and entertainment for brands. For over 20 years weve ignited fandom and innovated activation in the world of sports and entertainment to make something worth noticing engaging liking sharing and remembering. We leverage deep INSIGHTS and our network of seasoned & creative team members to create IMPACT between properties fans & brands.
Today we help brands move at THE SPEED OF FANS which means we aim to know fans better than they know themselves. MKTG SE is a part of the broader dentsu Sports International network.
Working with Us
Were an agency born of fanaticsfans of sports (yes even pickleball).
Fans of music (we sing in the shower).
Fans of data (were proud nerds).
Fans of art (from exhibitions to film).
Fans of culture (this is huge). And that means we put it all in for what we love truly understanding what fans need want feel hate and love about the brands and properties we lead.
Were led by our core values which focus on collaboration community inspiring change pursuing excellence and celebrating bravery all of which are foundational to our culture and how we treat each other and our clients.
Were a community where you are free to be you where good work gets rewarded and you are truly energized by the team around you. Its more than just warm & fuzzies happy humans are vital to our commercial success. And together we make magic.
Inclusion and Diversity
Were proud to be different and that starts with our people. To us representation means more than just diversity it means true equity. We wont define people by their race gender sexual-orientation age or disability. Individuality is what makes us great we want everyone to bring their full self to work and create something amazing. We are constantly evaluating our practices and policies creating and sustaining pathways to promotion and intentional in how we create and distribute resources giving people what they need to grow. Thats what we care about. So whether youre joining us or looking to move to a different part of the business we work hard to make sure we create opportunities for everyone. We offer team member support through flexible working arrangements and schedules that promote work/life balance along with progressive parental and caregiver programs as well as opportunities to give back to the community as part of our global social responsibility efforts.
If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process please discuss this with our recruitment teams.
Location:
Charlotte - 1018 Jay StBrand:
Mktg SportsTime Type:
Full timeContract Type:
PermanentDentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race color national origin sex sexual orientation gender identity age pregnancy childbirth or related medical conditions ancestry physical or mental disability marital status political affiliation religious practices and observances citizenship status genetic information veteran status or any other basis protected under applicable federal state or local law.
Dentsu is committed to providing reasonable accommodation to among others individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us please send an e-mail toby clicking on the link to let usknow the nature of your accommodation request and your contact information. We are here to support you.
Required Experience:
Senior Manager
About Company
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in approximately 120 countries.
