Senior Manager, Programmatic
Atlanta, GA - USA
Job Summary
About Publicis Commerce: Informed by data our passionate team strives to deliver Hero Moments for our clients brands in the final mile of the retail customer journey. We pride ourselves on being able to provide winning client solutions delivered across 7 core capability areas: Data & Consumer Insights; Shopper Marketing & Integrated RTM; Field Marketing; Events & Activations; Promotional Risk Reward & Loyalty and Retail POS Strategy.
Were looking for a Senior Manager Programmatic. Experience with platforms such as The Trade Desk Walmart DSPAmazon DSP or other demand-side platforms is required.
Candidates must reside in a commutable distance to our Atlanta Chicago or New York office for a hybrid work schedule.
PRIMARY RESPONSIBILITIES:
Own and develop programmatic media activation strategy and oversee teammates to build andflawlessly execute best-in-class campaigns across DSPs.
Direct and train Managers and Specialists on best practices for hands-on setup managementoptimization and reporting of programmatic campaigns.
Lead strategy on audience segmentation inventory selection bidding strategies and refineoverall activation plans based on client objectives and platform capabilities.
Collaborate with the Director to evolve processes that improve daily and weekly optimizations andperformance across a variety of platforms and clients.
Create and present strategic media plans and collaborate with senior internal leaders to alignprogrammatic strategy with broader commerce goals.
Support development of holistic media strategy client media mix and budget allocations whileleading Managers and Specialists in executing tactics that support the strategy.
Maintain oversight of campaign setup performance optimization and reporting acrossprogrammatic platforms.
Lead manage mentor and scale the skillsets of the team in workflow training development andadherence to best practices.
Deliver high-quality insights and strategic recommendations based on client objectives mediastrategy and campaign results.
Reports to Director Programmatic; direct reports include Programmatic Manager
SKILLSETS REQUIRED:
5 years of experience in programmatic advertising
Hands-on experience with media buying in DSPs such as The Trade Desk DV360 AmazonDSP or similar platforms.
Confident presenter and persuasive communicator (verbal and written) of complex information.
Owner and leader mentality with willingness to roll up your sleeves.
Exceptional Excel skills (Pivot Tables VLOOKUPs etc.).
Proactive campaign monitoring optimization and performance-based reporting.
Experience with audience targeting contextual strategies and inventory curation.
Strong attention to detail and ability to manage multiple priorities across clients vendors andinternal teams.
Self-starter with a passion for digital media and commerce.
Strategic thinker with a creative approach to solving complex challenges.
Collaborative team player who can challenge peers and clients constructively.
Experience managing and mentoring direct reports empowering them to grow into strategic roles.
Strong storytelling skills in client presentations with a focus on business strategy and clientmotivations.
Ability to operate independently with polished strategic deliverables.
Skilled in handling client objections and refining recommendations to align with client goals.
The Power of One starts with our people! To do powerful things we offer powerful resources. Our best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation Annual Sick Days Volunteer Days Holiday and Identity days and more
Matching Gifts programs
Flexible working arrangements
Work Your World Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees are reviewed on an annual basis and are governed by the terms of the applicable plan documents.
We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance transportation and parking benefits legal benefits pet insurance and auto and home insurance. You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits.
Publicis Commerce is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race color ethnicity religion creed sex sexual orientation gender gender identity gender expression pregnancy childbirth and related medical conditions national origin ancestry citizenship status age disability medical condition as defined by applicable state law genetic information marital status military service and veteran status or any other characteristic protected by applicable federal state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically please contact
All your information will be kept confidential according to EEO guidelines.
Required Experience:
Senior Manager
About Company
Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Spark ... View more