Senior Manager, Product Marketing | Diablo | Irvine, CA

As theSenior Manager Product Marketing you will lead the strategic development and execution of global go-to-market initiatives that drive player engagement audience growth and business performance acrosstheDiablofranchise. You will shape marketing strategiesfor major content releases live-service moments and key business priorities partnering closely with Development Creative Communications Community Analytics Cross-Functionaland Regional Marketing teams. By leveraging player insights market intelligence and performance analytics you will helpshapethe future of Blizzards product marketing strategy and ensure every campaign delivers meaningful impact for players around the world.

This role requires a marketing leader who can balance long-term product strategy with flawless go-to-market execution. You will partner with stakeholders across Blizzard to develop integrated marketing plans that connect with players and support business objectives. Success in this role requires strong leadership operational excellence and the ability to influence cross-functional teams at scale. The ideal candidate combines strategic vision analyticalrigor and deep product marketing expertise while elevating the effectiveness of the broader marketing organization.

This role offers a hybrid work week with a mix of work-from-home and onsite days based out of our Irvine CA studio. While hybrid is the standard arrangement candidates may also choose to work onsite fulltime if preferred.

Responsibilities

Priorities can often change in a fast-paced environment like ours so this role includes but is not limited to the following responsibilities:

• Define and lead integrated go-to-market and product marketing strategies that drive player engagement audience growth and business performance across the Diablo franchise.

• Partner with franchise and marketing leadership to shape long-term product marketing prioritiesand growth opportunities.

• Lead major content launches seasonal campaigns live-service initiatives and key marketing moments from planning through launch and performance analysis.

• Partner across Development Product Creative Community Communications Regional Marketing Growth CRM Analytics and platform partners to deliver cohesive player-facing campaigns and achieve business objectives.

• Define product positioning audience strategies and key messaging informed by player insights market intelligence and performance analytics.

• Establish campaign goals measurement frameworks and reporting that evaluate business impact optimize performance and inform future investment decisions.

• Present strategies recommendations and performance insights to senior leadership and key stakeholders influencing decision-making across the organization.

• Coach and develop Product Marketing team members through feedback mentorship and career development support.

• Drive improvements to marketing processes planning frameworks and operational workflows that increase organizational efficiency and campaign effectiveness.

• Identify emerging platforms technologies and consumer trends that create new opportunities to deepen player engagement and expand franchise reach.

Minimum Requirements

• 10 years of product marketing experience with a demonstrated track record of leading global go-to-market strategies and high-impact product launches.

• Proven experience developing and executing large-scale integrated marketing campaigns that drive business and audience growth.

• Demonstrated success influencing senior stakeholders and leading cross-functional decision-making.

• Strong analytical capabilities with experience leveraging consumer insights performance measurement and ROI analysis to inform strategy.

• Experience defining product marketing strategy and influencing business decisions at the franchise portfolio or organizational level.

• Deep understanding of gaming entertainment live-service products and player behavior.

• Excellent communication storytelling and executive presentation skills.

• Bachelors degree in marketingcommunicationsbusiness or a related field.

Preferred Qualifications

• Experience leading global teams and delivering campaigns across multiple international regions.

• Direct experience marketing live-service games digital entertainment products or technology brands.

• Experience managing multiple concurrent marketing initiatives and competing priorities in a fast-paced environment.

• Demonstrated commitment to team development and continuous improvement of marketing processes and workflows.

• Passion for gaming and a strong understanding of Blizzards player communities and franchise portfolio.

• MBA or equivalentadvanced degree.

Your Platform

Best known for iconic video game universes including Warcraft Overwatch Diablo and StarCraft Blizzard Entertainment Inc. () a division of Activision Blizzard which was acquired by Microsoft (NASDAQ: MSFT) is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industrys most critically acclaimed and genre-defining games over the last 30 years with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via Xbox PlayStation Nintendo Switch iOS and Android.

Our World

Activision Blizzard Inc. is one of the worlds largest and most successful interactive entertainment companies and is at the intersection of media technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty World of Warcraft Overwatch Diablo Candy Crush and Bubble Witch. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries making us the largest gaming network on the planet!

Our ability to build immersive and innovative worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical emotional and financial well-being for Every World - weve got our employees covered!

The videogame industry and therefore our business is fast-paced and will continue to evolve. As such the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification when in fact they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position please email your request to. General employment questions cannot be accepted or processed here. Thank you for your interest.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race religion color national origin gender sexual orientation gender identity age marital status veteran status or disability status among other characteristics.