Senior Manager, Patient Marketing

Senior Manager Patient Marketing

Labcorp is seeking a Senior Manager Patient Marketing to join our team in Burlington NC or Durham NC.

Labcorp is a global leader in diagnostic testing and drug development solutions helping healthcare providers researchers and patients make informed decisions that advance care. Join us in our mission to improve health and improve lives.

Responsibilities:

Patient Marketing Strategy & Planning

• Own the patient marketing vision and roadmap translating enterprise business and growth priorities into integrated patient strategies.

• Serve as the subject matter expert and strategic advisor on patient marketing influencing decisions at the director and senior leadership level.

• Establish clear priorities success metrics and governance models to ensure alignment across teams and sustained performance.

• Lead the development and execution of datadriven patient marketing strategies aligned to business goals growth priorities and patient experience needs.

• Define target audience segments patient value propositions and messaging frameworks that strengthen brand trust clarity and usability.

• Partner with product digital clinical and operations teams to bring new patient solutions and product enhancements to market from concept to launch.

GotoMarket Planning & Execution

• Own go-to-market strategy for new and evolving patient products services and digital experiences from concept through launch and optimization.

• Lead multichannel patient marketing campaigns across paid media (social search video display) CRM (email SMS) website content and inexperience communications.

• Oversee messaging and channel orchestration to increase patient acquisition conversion retention and lifetime value.

• Collaborate with digital teams on SEO landing page optimization and site experience enhancements that remove friction and improve selfservice.

• Collaborate with design creative brand digital operations legal compliance and analytics teams to ensure highimpact onbrand and compliant patient communications.

• Support structured gotomarket planning for new Labcorp patient products services and digital toolsensuring coordinated messaging and touchpoints.

• Ensure launch plans are aligned sequenced and executed with accountability across product marketing brand creative digital PR legal and compliance teams.

Patient Experience & Messaging Excellence

• Set standards for patient-facing communications ensuring they are clear accessible compliant and aligned to Labcorps brand values and health equity principles.

• Guide communication strategies that support patients across their full journeyfrom test preparation through results and follow-up care.

• Continuously evaluate and elevate the quality clarity and effectiveness of patient messaging.

• Serve as the lead subject matter expert for patient marketing guiding marketers and cross-functional partners on best practices to drive high-impact patient-centered outcomes.

DataDriven Optimization & Insight Development

• Define and own patient marketing KPIs dashboards and reporting frameworks ensuring visibility and accountability for outcomes.

• Monitor patient behavior campaign performance channel effectiveness and funnel conversion metrics to inform insights and action plans.

• Leverage patient insights market research and competitive intelligence to continuously evolve engagement strategy.

• Present insights and recommendations to senior stakeholders translating data into clear action plans.

Minimum Qualifications:

• Bachelors degree in Marketing Communications or Business.

• 8 or more years of marketing experience in patient/consumer marketing healthcare diagnostics digital health or financial services.

• 5 or more years experience launching and scaling patientfacing marketing programs across paid owned and digital channels.

Additional Job Standards:

• Proven ability to develop and execute strategic marketing plans that deliver measurable patient growth and engagement.

• Demonstrated success improving patient experience communications reducing friction and supporting patient journey goals.

• Strong collaboration and stakeholder management skills; able to influence effectively across crossfunctional teams and senior leadership.

• Exceptional organizational and project management capabilities; able to manage multiple complex initiatives with competing deadlines.

• Excellent written and verbal communication skills with advanced patientcentered copywriting and editing proficiency.

• Ability to thrive in a fastpaced dynamic environment; adaptable and solutionsoriented with strong ownership mentality.

About the Role

The Senior Manager Patient Marketing owns and leads growth engagement and retention initiatives across our patient audience.

This role serves as a senior individual contributor setting strategic direction for patient-facing marketing while mentoring and guiding team members influencing senior stakeholders and acting as a trusted marketing advisor to cross-functional partners. The Senior Manager will be accountable for end-to-end strategy executional excellence and performance outcomes helping shape Labcorps approach to patient experience education and adoption at scale.

Applicants will follow a hybrid schedule that includes a minimum of three in-office days per week at the Burlington NC or Durham NC location supporting both collaboration and flexibility.

Benefits:Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical Dental Vision Life STD/LTD 401(k) Paid Time Off (PTO) or Flexible Time Off (FTO) Tuition Reimbursement and Employee Stock Purchase regularly scheduled to work less than 20 hours Casual Intern and Temporary employees are only eligible to participate in the 401(k) who are regularly scheduled toworka 7 on/7 off schedule are eligible to receive all the foregoing benefits except PTO or FTO. For more detailed information pleaseclick here.

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Labcorp is proud to be an Equal Opportunity Employer:

Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual. Qualified applicants will receive consideration for employment without regard to race religion color national origin sex (including pregnancy childbirth or related medical conditions) family or parental status marital civil union or domestic partnership status sexual orientation gender identity gender expression personal appearance age veteran status disability genetic information or any other legally protected characteristic. Additionally all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law.

We encourage all to apply

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