Senior Manager, Paid Social

At T-Mobile we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant employee stock purchase plan 401(k) and access to free year-round money coaches. Thats how were UNSTOPPABLE for our employees!

*** This position must be located in Bellevue WA; Herndon VA; or New York NY. This is not a remote role. This is a hybrid schedule requiring at least 3 days a week in office.

T-Mobile operates a scaled enterprise-grade paid social practice embedded within its in-house media organization. The Senior Manager Paid Social is responsible for advancing this mature capabilitydriving performance innovation operational rigor and sustained competitive advantage at scale.
This leader oversees strategy investment governance experimentation and talent development across major platforms (Meta TikTok Snap LinkedIn Pinterest Reddit and emerging ecosystems). The role focuses on optimizing an already high-performing enginepushing incrementality signal sophistication AI integration and financial efficiency to the next level.
This position represents a leadership role responsible for driving measurable growth across the enterprise and managing a diverse team with accountability.

Core Responsibilities

Strategic Channel Stewardship

• Own enterprise paid social strategy across brand and performance objectives supporting the portfolio of T-Mobile brands and products.
• Optimize full-funnel frameworks spanning awareness acquisition and lifecycle marketing.
• Align investment strategy with MMM insights incrementality testing and enterprise growth priorities.
• Continuously pressure-test channel allocation against broader media mix effectiveness.

Performance & Incrementality Leadership

• Drive performance against CPA ROAS contribution margin and incremental lift targets.
• Advance structured testing roadmaps across:
  • Creative velocity and fatigue mitigation
  • Audience expansion and signal enrichment
  • Automation and bidding innovation
  • Incrementality and lift measurement
• Translate complex attribution and MMM outputs into actionable channel decisions.

Advanced Signal & AI Integration

• Oversee evolution of first-party data integration conversion APIs server-side tagging and signal resilience strategies.
• Leverage predictive modeling and automation to enhance performance efficiency.
• Anticipate privacy shifts and platform changes proactively adapting strategy.

Operational Excellence & Governance

• Maintain disciplined budget management across significant paid social investment.
• Implement scalable reporting frameworks and performance forecasting.
• Ensure pacing investment allocation and testing decisions are data-driven and financially accountable.
• Drive efficiency improvements without compromising growth.
• Leverage sophisticated database tools to effectively manage budget data and reporting workflows.

Cross-Functional Influence

• Partner with Brand Creative Analytics Finance Organic Social and Product to align creative development measurement frameworks and growth strategy.
• Influence upstream creative strategy with platform-native insights and performance data.
• Present performance narratives risks and investment opportunities to VP leadership.
• Maintain senior-level platform relationships and represent T-Mobile in strategic partner engagements.
• Collaborate with agency partners for Executive Social and any staff augmentation needs.

People & Talent Leadership

• Lead and develop a high-performing team of paid social managers and analysts.
• Raise the performance bar through structured feedback skill development and succession planning.
• Ensure the team remains at the forefront of platform evolution and performance innovation.
• Foster a culture of accountability experimentation and continuous improvement.

Qualifications

• 7 years of paid social experience including leadership within a scaled in-house or enterprise environment.

• Bachelors Degree and 7 years of related work experience
  OR a combination of education and experience deemed equivalent

• Proven track record managing substantial paid social budgets with demonstrated incremental impact.
• Deep expertise across Meta TikTok Snap LinkedIn and emerging platforms.
• Strong command of incrementality testing MMM alignment and attribution frameworks.
• Advanced knowledge of signal strategy automation and AI-driven optimization.
• Financial fluency with large-scale media investment accountability.
• Executive presence and ability to influence cross-functional stakeholders.
• Experience operating within a mature performance-driven media organization preferred.

• At least 18 years of age
• Legally authorized to work in the United States

Base Pay Range: $110800 - $200000

Corporate Bonus Target: 20%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidates actual pay will be based on various factors such as work location qualifications and experience so the actual starting pay will vary within this range.

At T-Mobile employees in regular non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employees eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location T-Mobile our benefits exemplify the spirit of One Team Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases offering medical dental and vision insurance a flexible spending account 401(k) employee stock grants employee stock purchase plan paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave family building benefits back-up care enhanced family support childcare subsidy tuition assistance college coaching short- and long-term disability voluntary AD&D coverage voluntary accident coverage voluntary life insurance voluntary disability insurance and voluntary long-term care insurance. We dont stop there - eligible employees can also receive mobile service & home internet discounts pet insurance and access to commuter and transit programs! To learn about T-Mobiles amazing benefits check out.

Never stop growing!
As part of the T-Mobile team you know the Un-carrier doesnt have a corporate ladderits more like a jungle gym of possibilities! We love helping our employees grow in their careers because its that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity youre living our values while investing in your career growthand we applaud it. Youre unstoppable!

T-Mobile USA Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age race ethnicity color religion creed sex sexual orientation gender identity or expression national origin religious affiliation marital status citizenship status veteran status the presence of any physical or mental disability or any other status or characteristic protected by federal state or local law. Discrimination retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.

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