Senior Manager, Paid Brand Media

We are seeking a strategic and hands-on Senior Paid Brand Media Manager to oversee planning execution and optimization of select upper-funnel paid media campaigns. This role will focus on driving brand awareness consideration and demand across both eCommerce (DTC) and wholesale/retail channels. As our Senior Manager of Paid Brand Media youll shape how millions of people discover and connect with our brand across TV streaming OOH audio programmatic and beyond.

Youre not just running campaigns. Youre building brand momentum. This role will manage traditional brand media (TV streaming TV out-of-home audio) as well as emerging and ancillary digital channels (programmatic display Reddit audio streaming and more). The ideal candidate will be adept at translating brand strategy into effective multi-channel media campaigns that engage target audiences and build brand equity. Youll work at the intersection of strategy and execution partnering with creative eCommerce wholesale and brand partnerships teams to bring cohesive high-impact media to life across both DTC and retail channels.

Youll Make a Difference By

• Leading planning and execution of upper-funnel paid brand media campaigns across TV streaming TV radio/audio billboards/OOH programmatic display and ancillary channels.
• Building integrated campaign plans that align paid media flighting and timelines with organic PR influencer and key brand moments like product launches and seasonal pushes.
• Developing audience strategy and segmentation frameworks translating brand personas into precise media targeting parameters across channels.
• Supporting media planning and execution tied to brand partnership activations ensuring co-branded and sponsorship-related media is integrated on-strategy and measured effectively.
• Partnering closely with the creative team to develop channel-specific briefs manage ad specs and versioning and ensure assets are built to perform in each format and placement.
• Managing external media agencies and platform partners ensuring campaigns deliver on performance metrics budget efficiency and brand goals.
• Analyzing and reporting on campaign effectiveness leveraging brand lift studies reach/frequency and media mix modeling to optimize spend.
• Staying ahead of media industry trends pilot new opportunities and evaluate new platforms to expand reach and relevance with key audiences.
• Monitoring competitive media activity share of voice and category trends to continuously sharpen our strategy and identify whitespace opportunities.
• Partnering with Sr. Director to manage budgets forecasts and reconciliations with precision.
• Being a resource and mentor for cross-functional partners raising the bar on brand media thinking across the org.

About You

• 68 years of experience in paid media planning and buying with expertise across both traditional and digital channels.
• Deep expertise in upper-funnel brand media with a track record of driving real awareness and demand.
• Experience managing large media budgets and agency relationships.
• Familiarity with brand lift studies MMM and other measurement tools for upper-funnel campaigns.
• Ability to balance brand-building with performance goals supporting both DTC and wholesale growth.
• Strong communication presentation and cross-functional collaboration skills.
• Proven ability to evaluate and test emerging media opportunities.
• A genuine curiosity about where media is going and a history of acting on it early whether thats a new platform format or audience approach.
• Bachelors degree in Marketing Communications Business or related field (MBA a plus).

About Ariat

Ariat is an innovative outdoor global brand with roots in equestrian performance. We develop high-quality footwear and apparel for people who ride work and play outdoors and care about performance quality comfort and style.

The pay range for this position is $135000.00-145000.00 per year.

The salary is determined by the education experience knowledge skills and abilities of the applicant internal equity and alignment with market data for geographic locations. Ariat in good faith believes that this posted compensation range is accurate for this role at this location at the time of this posting.

This range may be modified in the future.

Ariats holistic benefits package for full-time team members includes (but is not limited to):

• Medical dental vision and life insurance options
• Expanded wellness and mental health benefits
• Paid time off (PTO) paid holidays and paid volunteer days
• 401(k) with company match
• Bonus incentive plans
• Team member discount on Ariat merchandise

Note: Availability of benefits may be subject to location & employment type and may have certain eligibility requirements. Ariat reserves the right to alter these benefits in whole or in part at any time without advance notice.

Ariat will consider qualified applicants including those with criminal histories in a manner consistent with state and local laws. Ariat is an Equal Opportunity Employer and considers applicants for employment without regard to race color religion sex orientation national origin age disability genetics or any other basis protected under federal state or local law. Ariat is committed to providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process email .

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Please note that Ariat does not accept unsolicited resumes from recruiters or employment the absence of a signed Agreement Ariat will not consider or agree to payment of any referral compensation or recruiter/agency placement the event a recruiter or agency submits a resume or candidate without a previously signed Agreement Ariat explicitly reserves the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency. Any unsolicited resumes including those submitted directly to hiring managers are deemed to be the property of Ariat.