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Senior Manager of ABM Campaigns

AppZen

Job Location:

San Jose, CA - USA

Yearly Salary: $ 140000 - 190000

Posted: 21 August 2026 (30+ days ago)

Application Deadline: 18 November 2026

Vacancies: 1 Vacancy

Job Summary

AppZen is the leader in autonomous spend-to-pay software. Its patented artificial intelligence accurately and efficiently processes information from thousands of data sources so that organizations can better understand enterprise spend at scale to make smarter business decisions. It seamlessly integrates with existing accounts payable expense and card workflows to read understand and make real-time decisions based on your unique spend profile leading to faster processing times and fewer instances of fraud or wasteful spend. Global enterprises including one-third of the Fortune 500 use AppZens invoice expense and card transaction solutions to replace manual finance processes and accelerate the speed and agility of their businesses.

At AppZen we value candidates who are actively using AI tools to enhance productivity automate repetitive tasks and solve problems more efficiently. Across all roles we are looking for team members who leverage AI in meaningful ways to drive impact in their work.

To learn more visit us at .

As we reengage directly with the market and accelerate new customer acquisition were looking for a high-performing Senior Manager of Demand Generation to help fuel pipeline growth across our target segments.

The Senior Manager of Demand Generation will be a key player in scaling our top-of-funnel pipeline and revenue engine. Youll lead the planning and execution of integrated campaigns across channelsworking cross-functionally with Sales SDRs Content and RevOps to build programs that convert.

This is a hands-on strategic role reporting directly to the VP Growth. The ideal candidate has strong experience in B2B demand generation is analytical by nature and thrives in a fast-paced environment where experimentation collaboration and results matter. AI fluency is a core requirement for this role: the person in this seat uses AI every day to research build analyze and automate and is always looking for the next place it can create leverage.

What Youll Do:

Campaign Strategy & Execution

Plan and execute full-funnel demand generation campaigns across paid media ABM email content syndication and webinars
Build targeted programs for high-priority industries and accounts using 1:many and 1:few ABM approaches
Collaborate with Sales and SDRs to align messaging campaign focus and lead follow-up strategies
Test and optimize digital tactics and landing pages to drive qualified leads and opportunities
Create campaign briefs timelines and performance projections in collaboration with Content and Ops
Use AI tools to accelerate every stage of campaign development from audience and account research to copy drafts landing page variants and test ideas

Cross-Functional Collaboration

Partner with Content Product Marketing and Events teams to launch GTM campaigns tied to new product releases or key customer segments
Work closely with RevOps and Analytics to track report and analyze campaign and funnel performance
Support field marketing and partner marketing initiatives as part of larger integrated programs
Champion AI-assisted workflows across the demand gen motion sharing prompts agents and automations that make the whole team faster

Measurement & Optimization

Monitor campaign performance through tools like HubSpot Salesforce GA4 and 6sense.
Leverage insights to continuously optimize performance across channels and tactics.
Own reporting and insights for your campaignswhat worked what didnt and why.
Apply AI to analysis and reporting using it to surface insights faster spot trends earlier and automate recurring performance readouts.

What You Bring:

5-7 years of experience in B2B demand generation growth marketing or performance marketing ideally in SaaS or enterprise software
Track record of building and optimizing multi-channel campaigns that convert leads into pipeline
Proficiency with marketing tools such as HubSpot (or Marketo) Salesforce and ABM platforms (e.g. 6sense Unify)
Strong analytical mindset - youre comfortable interpreting data building reports and using insights to drive decisions
Experience collaborating with Sales and SDR teams to drive program success
Excellent project management skills with an ability to prioritize and multitask in a fast-paced environment
Experience building AI into marketing workflows (prompt libraries custom agents AI-driven automation) is a strong plus
A test-and-learn attitude with curiosity creativity and grit

Why Join AppZen

Be part of a fast-growing company at the forefront of AI and finance transformation
Own and scale programs that directly impact revenue
Work with a passionate supportive and high-performing marketing team
Competitive compensation benefits and growth opportunities

$140000 - $190000 a year

AppZen is committed to fair and equitable compensation practices.

The base pay range for this role is posted above. Actual compensation packages are based on several factors that are unique to each candidate including but not limited to skill set depth of experience certifications and specific work location. This may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include annual performance bonus stock benefits.

We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications merit and business need.

You can find our Privacy Notice linked on the bottom of our website.

We may use artificial intelligence tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans.

Required Experience:

Senior Manager

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