Senior Manager, Media Architect
Job Location:
Lexington, KY - USA
Monthly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
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About the Role
Design data-driven omnichannel media strategies that maximize brand growth and customer engagement for DTC and HCP mediastrategies ensuring strategic alignment compliance and performance accountability across internal and external teams
Key Responsibilities
Omnichannel strategy:Design holistic DTC and HCP media plan aligned to brandstrategy/ objectives ensuringappropriatespendagainst upper and lower funnelengagement channel mix and budget
Media buying:Oversee media buying and placement ensuring effective campaignexecution audience prioritization and fulfillment of deliverables
Agency / Vendor:Serve as the primary account lead for media agency partnersmaximizing MROI by managing performance fostering innovation providingindependentperspectiveandmaintainingstrong top-to-top relationships
Orchestration:Ensure coordinated deployment across field and digital channelsacross related campaigns and collaborate with brand leads and scrum teams onexecution (e.g. ensuring media placement is aligned to strategy)
Cross-channel planning:Plan andoptimizecross-channel media investments /budget by defining and manage channel roles sequencing and investment mix ensuringappropriate mediaspend against upper and lower funnel conversion
Performance measurement:Establishmeasurement plans (e.g. KPIs) to maximize ROI in commercial / media spend and develop test-and-learn frameworks to inform in-sprint optimizations partnering with I&A team to perform analytics to translate test insights into actions
Procurement:Support design Requests for Proposal (RFP) associated withmediaworking closely with the procurement team and internal mediaCoE
Qualifications and essential experience attributes skills and knowledge
Bachelors degreePreferred Advanced degree (MBA MS PharmD or related).
7 years of digital media planning experience with ownership ofomnichannel strategy or execution in the pharmaceutical orhealthcare sector
Proven leadership of media teams withdemonstratedability toguide workload priorities and cross-functional collaboration
Direct experience working in regulated pharma environments
Strategic thinker with strong commercial acumen
Structured and data-driven decision-making capability
Collaborative across analytics brand and agency partners
Skilled at navigating Medical and Commercial priorities
Exceptional communicationskill with the ability to collaborate across teams and influence stakeholders
Omnichannel media planning across HCP and DTC environments
Media agency leadership and performance management
Deep understanding of content development strategies and execution with ability to translate complex ideas into action
Strong knowledge of pharma content lifecycle management
Understanding of MMM MROI incrementality testing frameworks
At Takeda we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.
Certified as a Global Top Employer Takeda offers stimulating careers encourages innovation and strives for excellence in everything we do. We foster an inclusive collaborative workplace in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.
This position is currently classified as hybrid in accordance with Takedas Hybrid and Remote Work policy.
Takeda Compensation and Benefits Summary
We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees and we strive to be more transparent with our pay practices.
For Location:
Lexington MAU.S. Base Salary Range:
$137000.00 - $215270.00
The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors including the qualifications of the individual applicant for the position years of relevant experience specific and unique skills level of education attained certifications or other professional licenses held and the location in which the applicant lives and/or from which they will be performing the actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.
U.S. based employees may be eligible for short-term and/ or long-term incentives. U.S. based employees may be eligible to participate in medical dental vision insurance a 401(k) plan and company match short-term and long-term disability coverage basic life insurance a tuition reimbursement program paid volunteer time off company holidays and well-being benefits among others. U.S. based employees are also eligible to receive per calendar year up to 80 hours of sick time and new hires are eligible to accrue up to 120 hours of paid vacation.
EEO Statement
Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race color religion sex sexual orientation gender identity gender expression parental status national origin age disability citizenship status genetic information or characteristics marital status status as a Vietnam era veteran special disabled veteran or other protected veteran in accordance with applicable federal state and local laws and any other characteristic protected by law.
Job Exempt
YesIt is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.Required Experience:
Senior Manager
About Company
Takeda is a patient-focused, R&D-driven global biopharmaceutical company committed to bringing Better Health and a Brighter Future.
