Senior Manager, Marketing Strategy & Planning | Irvine, CA
Job Location:
Irvine, CA - USA
Yearly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
Team Name:
MarketingAs a Senior Manager Marketing Strategy & Planning you will be a strategic and analytical partner to Blizzards International Marketing team. You will translate market player competitive cultural and performance data into decision-ready insights that guide international growth planning investment priorities and go-to-market decisions. Success in yourfirst yearmeans bringing structure to ambiguous questions building rigorous models and business cases and creating clear recommendations that improve the speed quality and confidence of global marketing decisions.
This role isanticipatedto be a hybrid work position with some work on-site and some work-from-home. The potential homelocationfor this role is Irvine CA.
However we understand eachpersons circumstances may be unique and will work with you to explore otherpossible optionsincluding remote work arrangements.
What you bring to the table:
Priorities can often change in a fast-paced environment like ours so this role includes but is not limited to the following responsibilities:
Partner with International Marketing Strategy Finance Analytics Business Development Product Marketing and regional teams to evaluate growth priorities investment options partnerships and market opportunities.
Frame ambiguous business questions define analytical approaches and synthesize findings into clear recommendations for leadership.
Develop executive-ready narratives and materials that communicate trade-offs assumptions risks and recommended actions.
Assess global markets audience segments cultural dynamics competitors and ecosystem trends toidentifyinternational growth opportunities.
Size opportunities using TAM/SAM/SOM segmentation and scenario analysis to inform prioritization and resource allocation.
Build financial models forecasts and investment cases in partnership with the Director of International Growth Finance and relevant cross-functional stakeholders.
Translate financial and strategic analysis into actionable implications for marketing planningand investment decisions.
Create standardized frameworks for market prioritization trade-offs resource allocation and investment decision-making.
Design global planning and reactive marketing frameworks that help teams act on real-time signals while balancing global consistency with local flexibility.
Build operating models that clarify what to scale iterate or stop across international markets.
MinimumRequirements
Experience
8-12 years of experience in strategy analytics marketing planning business operations finance consulting or related roles.
Experience translating complex data and ambiguous business questions into structured recommendations for senior stakeholders.
Proven ability to collaborate across Marketing Finance Analytics Business Development Product and regional teams.
Knowledge & Skills
Bachelors degree in Business Economics Marketing Finance or a related field or equivalent practical experience.
Strong financial modeling forecasting quantitative analysis and business case development skills.
Strong executive communication storytelling and data visualization skills.
Key Attributes
Structured problem solver who can bring clarity to ambiguous business questions.
Collaborative partner who builds trust across global regional and cross-functional teams.
Curious player-focused thinker who connects data culture and market context to action.
Clear communicator who can influence senior stakeholders through concise recommendations.
Extra Points
Experience in gaming entertainment technology digital commerce or management consulting.
Familiarity with international markets regional consumer behavior cultural insights or global go-to-market planning.
Experience with marketing analytics audience segmentation campaign measurement and performance learning.
Exposure todigital commerce platform ecosystems payments or fintech models.
Advancedproficiencywith Excel Sheets BI or data visualization tools and presentation/storytelling tools.
Your Platform
Best known for iconic video game universes including Warcraft Overwatch Diablo and StarCraft Blizzard Entertainment Inc. () a division of Activision Blizzard which wasacquiredby Microsoft (NASDAQ: MSFT) is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of theindustrysmost critically acclaimed and genre-defining games over the last 30 years witha track recordthat includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via Xbox PlayStation Nintendo Switch iOS and Android.
Our World
Activision Blizzard Inc. is one of the worlds largest and most successful interactive entertainment companies and is at the intersection of mediatechnologyand entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty World of Warcraft Overwatch Diablo Candy Crush and Bubble Witch. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries making us the largest gaming network on the planet!
Our ability to build immersive and innovative worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrivein order toconnect and engage the world through epic entertainment. We provide a suite of benefits that promote physicalemotionaland financial well-being for Every World - wehave gotour employees covered!
The videogame industry and therefore our business is fast-paced and will continue to evolve. As such the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.
We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification when in fact they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.
We are committed to working with and providing reasonableassistanceto individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position please email your request to General employment questions cannot be accepted or processed here. Thank you for your interest.
We are an equal opportunity employer and value diversity at our company. We do not discriminateon the basis ofrace religion color national origin gender sexual orientation gender identity age marital status veteran status or disability status among other characteristics.
Rewards
We provide a suite of benefits that promote physical emotional and financial well-being for Every World - weve got our employees covered! Subject to eligibility requirements the Company offers comprehensive benefits including:
- Medical dental vision health savings account or health reimbursement account healthcare spending accounts dependent care spending accounts life and AD&D insurance disability insurance;
- 401(k) with Company match tuition reimbursement charitable donation matching;
- Paid holidays and vacation paid sick time floating holidays compassion and bereavement leaves parental leave;
- Mental health & wellbeing programs fitness programs free and discounted games and a variety of other voluntary benefit programs like supplemental life & disability legal service ID protection rental insurance and others;
- If the Company requires that you move geographic locations for the job then you may also be eligible for relocation assistance.
Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting the U.S. the standard base pay range for this role is $119280.00 - $220700.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately your specific range and offer will be based on several factors including relevant experience performance and work location. Your Talent Professional can share this roles range details for your local geography during the hiring addition to a competitive base pay employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates new hire compensation is negotiable.
Required Experience:
Senior Manager
