Senior Manager, Marketing Operations

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Job Posted: June 2 2026

Location: North America

Hi there!

Zapier is looking for a Manager of Marketing Operations to help rebuild and modernize our go-to-market operating system from the ground up. This role is responsible for architecting scalable AI-forward systems and processes that enable Marketing Sales and RevOps teams to move faster operate smarter and support the next phase of Zapiers growth.

Youll play a critical role in transforming how Zapier manages and activates millions of leads across SMB mid-market and enterprise segments. From lead management and lifecycle orchestration to automation attribution routing and reporting infrastructure youll help design a GTM engine that is flexible intelligent and built to scale.

This role requires someone who thrives in ambiguity sees operational complexity as an opportunity and knows how to combine systems thinking automation AI tooling and operational rigor to create leverage across the business. Youll partner closely with Marketing Sales RevOps Data and Product teams to create durable foundations while enabling faster experimentation and execution.

If youre excited about rebuilding systems instead of maintaining legacy processes and want to help shape the future of an AI-native GTM organization read on.

• Our Commitment to Applicants

• Culture and Values at Zapier

• Zapier Guide to Remote Work

• Zapier Code of Conduct

• Diversity and Inclusivity at Zapier

About You

• You have 7 years of experience in marketing operations RevOps or demand generation operations within a B2B SaaS environment.

• You have 4 years in a leadership position where youve mentored and upleveled individual contributors.

• You have experience rebuilding or significantly transforming marketing operations and GTM systems in a high-growth B2B SaaS environment.

• You are AI-forward in how you think about operations automation workflows and scale and you actively look for ways to reduce manual work and increase organizational leverage.

• You are a HubSpot expert with deep production experience across lead scoring routing lifecycle management and campaign operations.

• You understand the operational complexity that comes with supporting multiple customer segments from SMB self-serve motions to enterprise sales-assisted funnels.

• Youve worked with large-scale lead volumes and know how to design systems that maintain speed accuracy and visibility across millions of records and touchpoints.

• You are comfortable balancing long-term systems architecture with short-term business needs and fast-moving execution.

• You have deep experience with marketing automation CRM systems lead routing attribution campaign operations and reporting infrastructure.

• Youve partnered closely with Marketing Sales and RevOps teams to improve funnel performance and operational efficiency.

• You are highly analytical and comfortable working with funnel metrics campaign performance data conversion rates attribution models and pipeline reporting.

• You have experience managing complex workflows and building scalable systems that support growth across multiple teams and channels.

• Youre detail-oriented and process-driven but pragmatic enough to move quickly in a fast-paced environment.

• You communicate clearly with both technical and non-technical stakeholders and can translate operational complexity into actionable insights.

• You thrive in a remote asynchronous environment and are comfortable balancing strategic thinking with hands-on execution.

What Youll Do

• Own and optimize Zapiers marketing operations infrastructure including campaign operations lead management attribution automation and reporting.

• Partner with Demand Gen Product Marketing Sales and RevOps to ensure seamless lead flow accurate data capture and efficient funnel management.

• Build and maintain scalable processes and systems that improve campaign execution reporting accuracy and operational efficiency.

• Manage marketing automation and CRM workflows including lead scoring routing lifecycle management segmentation and nurture programs.

• Develop dashboards and reporting frameworks that provide visibility into funnel performance campaign effectiveness pipeline contribution and ROI.

• Identify operational bottlenecks and proactively recommend improvements that increase speed scalability and marketing impact.

• Support experimentation and growth initiatives by ensuring clean data reliable attribution and operational readiness.

• Document processes establish operational best practices and create durable systems that allow the marketing organization to scale effectively.

• Collaborate with external vendors and internal systems teams to evaluate implement and optimize marketing technology and tooling.

• Help drive alignment across Marketing Sales and RevOps through strong communication operational rigor and shared visibility into performance metrics.

How to Apply

At Zapier we believe that diverse perspectives and experiences make us better which is why we have a non-standard application process designed to promote inclusion and equity. Were looking for the best fit for each of our roles regardless of the type of companies in your background so we encourage you to apply even if your skills and experiences dont exactly match the job description. All we ask is that you answer a few in-depth questions in our application that would typically be asked at the start of an interview process. This helps speed things up by letting us get to know you and your skillset a bit better right out of the gate. Please be sure to answer each question; the resume and CV fields are optional.

Education is not a requirement for our roles; however if you receive an offer you will need to include your most recent educational experience as part of our background check process.

After you apply you are going to hear back from useven if we dont see an immediate fit with our fact throughout the process we strive to never go more than seven days without letting you know the status of your application. We know well make mistakes from time to time so if you ever have questions about where you stand or about the process just ask your recruiter!

Zapier is an equal-opportunity employer and were excited to work with talented and empathetic people of all identities. Zapier does not discriminate based on someones identity in any aspect of hiring or employment as required by law and in line with our commitment to Diversity Inclusion Belonging and Equity. Our code of conduct provides a beacon for the kind of company we strive to be and we celebrate our differences because those differences are what allow us to make a product that serves a global user base. Zapier will consider all qualified applicants including those with criminal histories consistent with applicable laws.

Zapier prioritizes the security of our customers information and is dedicated to adhering to all applicable data privacy laws. You can review our privacy policy here.

Zapier is committed to inclusion. As part of this commitment Zapier welcomes applications from individuals with disabilities and will work to provide reasonable accommodations. If reasonable accommodations are needed to participate in the job application or interview process please contact .

The anticipated application window is 30 days from the date job is posted unless the number of applicants requires it to close sooner or later or if the position is filled.

Even though were an all-remote company we still need to be thoughtful about where we have Zapiens working. Check out this resource for a list of countries where we currently cannot have Zapiens permanently working.

Required Experience:

Senior Manager