Senior Manager Marketing, Lifecycle Value Lab

At Amgen if you feel like youre part of something bigger its because you are. Our shared missionto serve patients living with serious illnessesdrives all that we do.

Since 1980 weve helped pioneer the world of biotech in our fight against the worlds toughest diseases. With our focus on four therapeutic areas Oncology Inflammation General Medicine and Rare Disease we reach millions of patients each year. Amgen is advancing a broad and deep pipeline of medicines to treat cancer heart disease inflammatory conditions rare diseases and obesity and obesity-related conditions. As a member of the Amgen team youll help make a lasting impact on the lives of patients as we research manufacture and deliver innovative medicines to help people live longer fuller happier lives.

Our award-winning culture is collaborative innovative and science based. If you have a passion for challenges and the opportunities that lay within them youll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.

Senior Manager Marketing Lifecycle Value Lab

What you will do

Lets do this! Amgen has launched the Lifecycle Value Lab a newly formed business unit within the U.S. Organization designed to create enterprise value by testingnew technologiesand novel ways of working across the LVL portfolio and scaling proven innovations across the broader U.S. Business Organization. LVL is focused on driving brand growthoptimizinglifecycle value unlocking organizational efficiencies and building a disciplined experimentation model that can translate innovative marketing approaches into measurable business impact.

The Senior Manager Marketing Lifecycle Value Lab will be a key member of the LVL marketing team and will support portfolio brands by leading strategic marketing initiatives omnichannel tactics and experimentation efforts that improve customer experience brand performance and organizational efficiency. This role will partner closely with Brand Marketing Business Analytics & Insights Media Medical Value & Access Patient Support and cross-functional partners toidentifybusiness opportunities develop testable hypotheses execute marketing experiments measure performance and scale learnings across brands.

The successful candidate will report to the Executive Director Brand Lead Marketing and Experimentation Operations Lead Lifecycle Value Lab and will be expected tooperatewith strategic agility strong executional discipline and a collaborative enterprise mindset.

Key Responsibilities:

Brand Marketing and Promotional Execution

• Leverage Amgen Brand Managementsegmentation & targeting principles to assess and size LVL brand opportunities
• Develop and execute tactical marketing plans for assigned brandsincluding Aimovigacross relevant channels including websites email search media digital programs and other omnichannel tactics.
• Partnerwithdigitalmedia analytics patient support value & access and other cross-functional teams to ensure marketing initiatives are high-impact customer-relevant and designed to support brand growth.
• Manage agency and vendor partners to ensure high-quality strategic thinking efficient execution and delivery against timelines and budget.
• Lead projects through Amgens material review processes to ensure responsible compliant and effective communications.

Experimentation and Lifecycle Value Creation

• Support the LVL experimentation model by helping define business problems develop testable hypotheses prioritize experiments and measure impact.
• Develop KPI dashboards measurement plans and performance readouts for marketing tactics and experiments.
• Analyze experiment results and marketing performance toidentifyinsights share learnings and recommend opportunities for optimization or scaling.

Marketing Operations

• Partner closely with GCCI and AI&D teams to pilot and scale latest platformsnew technologies and processes to advance LVL brand priorities
• Embrace capabilities andefficiencies offered by Amgen Indiaand Amgen Portugalin XF Brand

We are all different yet we all use our unique contributions to serve patients. The strategic professional we seek is a collaborative partner with these qualifications.

Basic Qualifications:

Doctorate degree and 2 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Or

Masters degree and 4 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Or

Bachelors degree and 6 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Or

Associates Degree and 10 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Or

High school diploma / GED and 12 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Preferred Qualifications:

• 5 years of marketing experience preferably in biotech pharmaceutical healthcare
• Experience developing executing and measuring non-personal promotion omnichannel marketing digital campaigns or customer engagement programs.
• Experience with HCP patient consumer or field-facing marketing tactics including websites email media sales materials peer-to-peer programs and digital engagement.
• Demonstrated ability to translate complex business challenges data and insights into simple actionable marketing strategies and tactics.
• Experience developing KPI dashboards measurement plans market research plans or performance readouts.
• Strong analytical skills and familiarity with biopharmaceutical data sources claims data customer insights and/or marketing performance analytics.
• Experience leading projects through material review processes; experience with complex or new-to-organization submissions is a plus.
• Strong project management skills withdemonstratedability to manage multiple workstreams timelines agencies vendors and budgets.
• Experience effectively partnering with and managing external agencies media partners and vendors.
• Demonstrated ability tooperatein a highly matrixed fast-changing and ambiguous environment.
• Collaborativeteammatewith the ability to motivate influence and align cross-functional partners without direct authority.
• Strong written verbal and presentation skills including experience presenting marketing strategies tactical plans or performance results to leadership and large groups.
• Highly motivated self-starter with strong organizational skills and a commitment to excellence in strategy and execution.
• Experience withexperimentation test-and-learnapproaches agile ways of working lifecycle management or innovation frameworks.
• Passion for serving patients and advancing Amgens mission.

What you can expect of us

As we work to develop treatments that take care of others we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture well support your journey every step of the way.

The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to relevant skills experience and qualifications.

In addition to the base salary Amgen offers a Total Rewards Plan based on eligibility comprising of health and welfare plans for staff and eligible dependents financial plans with opportunities to save towards retirement or other goals work/life balance and career development opportunities that may include:

• A comprehensive employee benefits package including a Retirement and Savings Plan with generous company contributions group medical dental and vision coverage life and disability insurance and flexible spending accounts
• A discretionary annual bonus program or for field sales representatives a sales-based incentive plan
• Stock-based long-term incentives
• Award-winning time-off plans
• Flexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies.

In any materials you submit you may redact or remove age-identifying information such as age date of birth or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Amgen does not have an application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position.

Sponsorship for this role is not guaranteed.

As an organization dedicated to improving the quality of life for people around the world Amgen fosters an inclusive environment of diverse ethical committed and highly accomplished people who respect each other and live the Amgen values to continue advancing science to serve patients. Together we compete in the fight against serious disease.

Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race color religion sex sexual orientation gender identity national origin protected veteran status disability status or any other basis protected by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process to perform essential job functions and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Salary Range