Senior Manager, Marketing Intelligence
Job Location:
New York City, NY - USA
Yearly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
ABOUT US
In more than ten countries around the world The Knot Worldwide champions the power of celebration. Our global family of brands provide best-in-class products services and content to take celebration planning from inspiration to action. At the core of our business is our industry-leading global online wedding Vendor Marketplace connecting couples with local wedding professionals and a comprehensive suite of personalized wedding websites planning tools invitations and registry services that make wedding planning easier for couples around the globe. Each year we connect more than 4.5 million users with around 900000 global small businesses through our Vendor Marketplace.
LIFE AT TKWW
At The Knot Worldwide we believe in doing work that matters. Each year we help millions of couples around the world celebrate lifes most meaningful moments while also helping hundreds of thousands of global small business owners get discovered and scale. Life here means working alongside a team that cares deeply not just about the work you do but about the life you live. We prioritize employee well-being and development through meaningful opportunities for growth and we celebrate milestones and wins in a big way. After all celebrations are what we do best.
ABOUT THE ROLE AND OUR TEAM:
The strategic and highly analytical Senior Manager Marketing Intelligence (you!) will help shape how The Knot Worldwide plans invests and measures marketing performance across our global this role you will serve as a trusted thought partner to Marketing FP&A Product Data and Executive Leadership by delivering forecasting performance intelligence and decision-ready insights that drive business outcomes.
You will own centralized marketing performance reporting and forecasting across both U.S. and international markets helping leadership understand acquisition trends marketplace health and investment opportunities. Youll work closely alongside cross-functional partners across Paid Media SEO CRM Product Analytics and Finance and report into senior Marketing Strategy leadership.
RESPONSIBILITIES:
- You own global marketing forecasting and performance intelligence across key acquisition channels including Paid Media SEO CRM ASO Social and Consumer performance ensuring accurate visibility into business outcomes.
- You serve as the centralized partner to FP&A for marketing investment planning influencing $40M in global media spend allocation decisions across U.S. and international markets.
- You develop executive-ready performance narratives and top-of-funnel insights for monthly Executive Business Reviews (MBRs) ensuring leadership has clear consistent visibility into acquisition and marketplace trends.
- You proactively identify risks and opportunities in marketplace performance leading cross-functional deep dives into metric shifts (e.g. UBOs digital leads signups) and quantifying business impact to guide course-correction.
- You build scenario planning frameworks and alternative outlooks that enable leadership to pressure-test assumptions evaluate tradeoffs and respond effectively to changing market conditions.
- You monitor competitive dynamics and emerging acquisition trends (including AI-driven traffic shifts) translating insights into actionable recommendations for marketing strategy and investment prioritization.
- You inform marketing attribution and measurement plans in partnership with Data and FP&A partners to ensure accurate rigorous and best-in-class marketing evaluation.
- You support Board-level and executive-facing materials delivering high rigor discretion and clarity in the insights that inform the companys highest-stakes decisions.
SUCCESSFUL CANDIDATES HAVE:
- You have 68 years of experience in marketing analytics forecasting strategy business intelligence FP&A partnership or a related field.
- You have deep expertise in acquisition performance measurement across channels such as Paid Media SEO CRM and App growth and understand how these drivers connect to marketplace and revenue outcomes.
- You can synthesize complex cross-functional inputs into clear decision-ready insights and executive-level narratives.
- You are highly proactive in identifying risks data integrity issues and performance shifts and you bring a business-first mindset to solving ambiguous problems.
- You have experience influencing investment decisions and strategic planning processes at scale ideally across multi-market or global environments.
- You are a strong cross-functional leader who thrives as a connector across teams building alignment and accountability across stakeholders.
- You bring exceptional communication judgment and organizational rigor with the ability to operate effectively in fast-moving high-visibility environments.
WORK MODEL:
This role is and based near one of our office hubs. Youll be expected to work in the office two days a week as part of our hybrid work model.
#LI-Hybrid
#management
Starting pay is determined based on a combination of factors which may include location/market education experience skills and other qualifications of the successful candidate. Compensation details listed in this posting reflect the base hourly rate monthly rate or annual salary only and do not include bonus commissions equity or sales incentives if applicable. We also offer benefits to eligible employees including medical dental retirement and generous leave policies.
Annual salary range
$122000 - $186600 USD
AI FLUENCY
At TKWW AI is a tool that helps our teams work smarter move faster and spend more time on the work that matters most. We expect every employee in every role to build fluency with the AI tools relevant to their work use them thoughtfully and with sound judgment and bring curiosity as these tools keep evolving. This isnt about replacing our peoples expertise its about equipping every employee to use AI to raise the bar on the work we do together.
WHAT WE LOVE ABOUT YOU:
- Commit to our customers: You act as one team on behalf of our customers. You lead with head and heart and build what matters for lifes most meaningful moments.
- Raise the bar: You define great and work backwards. You dont just accept how its been done but boldly define how it should be. You are unafraid to innovate learn and keep moving forward toward our shared vision.
- Be all in: You believe in our mission and take ownership of your work. You debate openly to reach the best outcomes speaking with clarity and care embracing diverse perspectives then commit fully.
- Celebrate impact: You measure success by the outcomes you create. You hold yourself accountable to delivering value while recognizing progress and the lessons learned along the way. You love to win together.
WHAT YOU LOVE ABOUT US:
We provide meaningful high-impact benefits designed to support the holistic well-being of our diverse workforce and help our people thrive both professionally and personally. From physical and mental wellness to flexible time off our programs are built around the moments that matter most.
: OUR APPROCH TO HYBRID WORK
- For rolesthis includes regular in-office time to foster collaboration and connection.
- For roles not eligible for in-office expectations we support connection through virtual collaboration and intentional gatherings.
To facilitate in-person collaboration we have office spaces in Barcelona Spain; Delhi India; Galway Ireland; London England and New York NY.
US Notice: The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age or addition to federal law requirements The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race color religion gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status.
Privacy Notice: The Knot Worldwide (TKWW) processes your personal data to evaluate your application based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is some cases your data may also be processed based on TKWWs legitimate interests (e.g. to improve recruitment practices or manage candidate pools) to which you can object at any time. You have the right to access rectify or delete your data and to object to certain uses. To learn more about your rights please consult our The Knot Worldwide (TKWW) processes your personal data to evaluate your application based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is some cases your data may also be processed based on TKWWs legitimate interests (e.g. to improve recruitment practices or manage candidate pools) to which you can object at any time. You have the right to access rectify or delete your data and to object to certain uses. To learn more about your rights please consult our Privacy Policy. If you wish to file a complaint you may contact the competent data protection authority. If you wish to file a complaint you may contact the competent data protection authority.
Required Experience:
Senior Manager
About Company
The Knot Worldwide brands (The Knot, WeddingWire, Bodas, The Bump and more) inspire, inform and celebrate people as they move through life's milestones.
