Senior Manager, Marketing Intelligence

About the American College of Surgeons

The American College of Surgeons (ACS) is a professional and educational organization of surgeons that was founded in 1913 to raise the standards of surgical practice and improve the quality of care for surgical patients. The College is dedicated to the ethical and competent practice of surgery. Its achievements have significantly influenced the course of scientific surgery in America and have established it as an important advocate for all surgical patients. The College has more than 95000 members and is the largest organization of surgeons in the world. For more information visit .

Our Mission
The American College of Surgeons is dedicated to improving the care of the surgical patient and safeguarding standards of care in an optimal and ethical practice environment.

Our Vision
To create a healthcare landscape where surgeons thrive and every patient has access to and benefits from the highest standards of surgical care driven by innovation education leadership and trust.

Summary: The Senior Manager Marketing Intelligence is responsible for building the ACSs marketing intelligence capability transforming raw data from customer relationship management (CRM)/association management software (AMS) marketing automation web and campaign platforms into predictive insight attribution clarity and decision-ready recommendations for the marketing organization and senior leadership.

The Senior Manager will bring a sophisticated analytically rigorous point of view to audience segmentation predictive modeling attribution methodology and marketing measurement elevating ACSs ability to understand not just what happened in a campaign but why and what to do next. The role works in close partnership with the marketing team to ensure campaign execution is grounded in data-driven targeting and that results are measured with precision. This individual serves as the Strategic Marketing and Communications Divisions primary analytical partner in setting strategy prioritizing investment and evaluating performance across the marketing portfolio.

This exempt position will report to the Associate Vice President Marketing in the Division of Strategic Marketing and Communications. It is based in our Chicago office and is a hybrid role: 3 days per week in the office/2 days per week remote.

The anticipated salary range for this position is $120000 - $135000 (commensurate with related experience).

Major Responsibilities:

Marketing Intelligence Strategy

• Define and lead ACSs approach to marketing intelligence.
• Establish the data infrastructure modeling capabilities and analytical frameworks needed to understand audience behavior predict outcomes and guide investment decisions across the marketing portfolio.

Advanced Analytics & Modeling

• Develop and maintain predictive models (e.g. propensity to join renew or engage; lifetime value; churn risk).
• Create audience segmentation frameworks that inform proactive marketing strategy.

Attribution & Measurement

• Design and own multi-touch attribution methodology across paid owned and earned channels providing a clear defensible view of what is driving acquisition engagement and retention.
• Apply the attribution methodology to guide where investment will have the greatest impact.

Insight Generation & Executive Reporting

• Translate complex data into clear actionable narratives for senior leadership distinguishing correlation from causation and ensuring recommendations are grounded in sound methodology.

Partnership with Marketing Managers

• Work in close day-to-day partnership with the marketing team to ensure campaigns are built on data-informed targeting and segmentation and that in-flight and post-campaign performance is measured rigorously and fed back into planning.

Data Infrastructure & Governance

• Partner with IT and marketing operations to ensure CRM/AMS marketing automation (Marketo) and analytics platforms (e.g. Power BI) are integrated accurate and structured to support advanced analysis.
• Establish data quality standards and governance practices.

Testing & Experimentation Design

• Design rigorous A/B and multivariate testing frameworks in partnership with the Marketing Managers and AVP Marketing.
• Ensure tests are statistically sound and eliminates biases and statistical anomalies.

Artificial Intelligence (AI)-Enabled Analytics

• Evaluate and apply AI and machine learning tools to accelerate segmentation forecasting and insight generation.
• Keep ACSs analytics capability current with emerging techniques.

Required Education and/or Experience:

• Bachelors degree required; advanced degree in analytics statistics data science or a related quantitative field strongly preferred.
• 710 years of progressive experience in marketing analytics business intelligence or data science ideally with meaningful exposure to marketing or membership/customer-growth contexts.
• Demonstrated experience building predictive models (e.g. propensity lifetime value (LTV) churn) and translating them into marketing action not solely descriptive/historical reporting.
• Strong command of multi-touch attribution methodologies and the tradeoffs between attribution models.
• Advanced proficiency with BI and visualization tools (e.g. Power BI).
• Experience with marketing automation and CRM/AMS platforms (e.g. Marketo) and how their data structures support advanced analysis.
• Experience designing and interpreting A/B and multivariate tests with statistical rigor.
• Ability to move fluidly between technical depth and executive-level storytelling.
• Can communicate complex analytical findings to non-technical executive audiences.
• Stays current on advances in marketing analytics AI/ML and measurement practice and brings new capability into ACS deliberately and responsibly.

Comprehensive Benefits:
Were committed to attracting and retaining top talent via valuable benefits!

• Vacation personal and sick hours including 13 paid holidays per year
• Tuition Reimbursement
• Medicalcomprehensive coverage through BlueCross BlueShield
• Dental Vision and Prescription drug program
• 403(b) Matching Program
• Pension Plan
• Flexible Spending Medical/Dependent Care
• Employee Assistance Program
• Short Term/Long Term Disability
• Life Insurance
• Domestic Partner Coverage

The American College of Surgeons is committed to working with and providing reasonable accommodations to individuals with disabilities. If because of a medical condition or disability you need a reasonable accommodation for any part of the employment process please send an e-mail to or call and let us know the nature of your request and your contact information.

Required Experience:

Senior Manager