Senior Manager, Marketing Americas (Boston based Hybrid)

We are constantly looking to add to our core talent. If you are seeking a career that is challenging and rewarding a work environment that is diverse and dynamic look no further Haemonetics is your employer of choice.

The Senior Manager Regional Marketing will support the delivery of the Blood Management Technologies (TEG6S Cell Saver and Transfusion Management) marketing strategy by overseeing development of sales enablement programs ensuring appropriate clinical and business alignment of the marketing and promotional strategies and monitoring relevant post-market KPIs. This role will report to the Director of Marketing Americas.

• Coordinates marketing strategy and activities for the Blood Management Technology (BMT) franchise including sales enablement customer engagement clinical value development pricing execution and operational plans.
• Analyze the customer base and pinpoint responses to evolving trends and shifts in demand ensuring successful execution of product line strategies.
• Develop regional go-to-market strategies for capital equipment disposables software and services that meet Annual Operating Plan objectives.
• Collaborate with HCP Marketing in developing compelling value proof points and deliverables such as case studies and testimonials white papers speaking engagements etc.
• Lead effective and comprehensive communication to internal and external stakeholders and utilize a multi-channel approach to communicate marketing messages to clinical and economic customers.
• Work closely with other functions participate in/lead cross functional project teams as required
• Influences go-to-market strategies and crafts compelling clinical and operational value messaging for customers and prospects.
• Partner with Global Product Marketing to gather market insights conduct VoC and partner across the portfolio to identify and align the needs that differentiate the BMT solutions.
• Takes primary lead on crafting regional strategies for new product sales programs end-of-service plans and operating income initiatives.

Education Experience & Qualifications

• 10 years marketing experience in biotech pharmaceutical healthcare software or other areas of life sciences with a proven record of building marketing plans and engagement with sales teams.
• Previous In Vitro Diagnostic (IVD) experience in a marketing sales or clinical setting strongly preferred
• Must have strong social skills maturity and be capable of presenting ideas and concepts to a diverse range of individuals
• Excellence in additional professional competencies including collaborative and cross functional problem solving and communications innovative thinking sense of urgency
• Bachelors degree required MBA a strong preference
• Travel expectation: 35/40%

EEO Policy Statement

Pay Transparency:

The base pay actually offered to the successful candidate will take into account without limitation the candidates location education job-knowledge skills and experience in prior relevant roles. Incentives may also be provided as part of Haemonetics employee compensation. For sales roles employees will be eligible for sales incentive (i.e. commission) under the applicable plan terms. For non-sales roles employees will be eligible for a discretionary annual bonus the target amount of which varies based on the applicable role to be governed by the applicable plan terms. Employees may also be eligible to participate in the Companys long-term incentive plan with eligibility and target amount dependent on the role.

In addition to compensation the Company offers a competitive suite of benefits to its employees including without limitation a 401(k) with up to a 6% employer match and no vesting period an employee stock purchase plan flexible time off for salaried employees and for hourly employees accrual of three to five weeks vacation annually (based on tenure) accrual of up to 64 hours (annually) of paid sick time paid and/or floating holidays parental leave short- and long-term disability insurance tuition reimbursement and/or health and welfare benefits.

Depending on your location you may be eligible for more detailed information related to the compensation and benefits related to this job posting. If you believe you may be entitled to such information by law you may contact 1- Monday through Friday 7:30 a.m. 5 p.m. ET or email .

The base salary range for this role is: