Senior Manager, Lifecycle Marketing

The Role

Havenly Brands is looking for a Senior Manager Lifecycle Marketing to own CRM and lifecycle strategy across our portfolio of seven home brands: Havenly Interior Define Burrow The Citizenry The Inside St. Frank and The Expert. This is a chance to uplevel the strategic and business impact of our program building out journeys cross-brand programs and an AI-forward CRM stack for a fast-growing multi-brand portfolio.

What Youll Own

• Lifecycle and CRM strategy across all seven Havenly Brands properties email SMS and push including journey architecture tenure-based lifecycle states and re-engagement/win-back programs
• Day-to-day management and development of a team (planned to consist of one or two associates plus indirect direction of a nearshore execution team)
• Cross-brand lifecycle programs: identifying and building journeys that move customers across the Havenly portfolio not just within a single brand
• Channel expansion: scaling SMS and push from where they are today into full lifecycle channels
• New journey strategy and build sequencing across brands in partnership with Product and Engineering
• Campaign calendar oversight across brands and channels coordinating timing sequencing and deployment with Brand and Creative
• Brand voice integrity across the portfolio running shared lifecycle infrastructure and cross-brand programs without flattening seven distinct brand voices into a single house tone
• Measurement and reporting cadence: consistent clear and actionable performance narratives to leadership
• Deliverability and list health across seven sending domains sender reputation consent hygiene sunset policies and the operational discipline that keeps inboxes open as we scale volume
• Compliance across email and SMS (CAN-SPAM CCPA/GDPR TCPA) - including consent capture preference management and audit-readiness as SMS volume grows
• Vendor and platform relationships (Braze and evaluation of adjacent tools)

What Youll Drive

• Bring dedicated focus and ownership to lifecycle journey strategy segmentation and program build as its own discipline rather than a shared responsibility
• Hit first-purchase conversion and LTV targets across the portfolio understanding how lifecycle contributes at each stage of the customer relationship
• Deploy AI tools (Claude Braze AI features) to build and continuously improve an AI-powered knowledge base and automation layer for email marketing this is a strategic priority for the team not a nice-to-have
• Design and run incrementality tests (holdouts geo tests) to prove what lifecycle is actually driving in partnership with Data & Analytics
• Query and interpret customer and order data in Snowflake to inform strategy not just to execute campaigns
• Extend our AI lifecycle stack a knowledge base of what has and hasnt worked historically plus automation that suggests campaigns drafts briefs and generates creative. Your job is to make this layer smarter faster and more embedded in how the team works day to day
• Build a cross-brand lifecycle point of view: how customers move between brands and how lifecycle can support that without cannibalizing single-brand performance
• Partner closely with the VP of Growth Marketing on org structure prioritization and where lifecycle sits relative to acquisition

What Youll Bring

• 5-7 years in lifecycle CRM or retention marketing with at least 1-2 years managing direct reports
• Experience owning lifecycle/CRM across multiple brands or business lines
• Technical fluency with ESPs Braze HubSpot and/or Klaviyo and comfort managing people who build in the platform even if youre not building it yourself day-to-day
• Familiarity with Rockerbox or similar attribution/measurement tools and a point of view on incrementality testing
• Triggered email expertise (welcome series journey audits across brands)
• Strong analytical instincts: comfortable in Snowflake or similar and able to translate data into a clear testing and journey roadmap
• Experience building or rebuilding a lifecycle program not just optimizing an existing one
• Comfort with AI tools as a genuine workflow accelerator for the teams output and your own
• DTC e-commerce background required
• Multi-brand experience strongly preferred

About You

• You think in journeys and funnels not lists and blasts
• You understand consumers you balance data with real consumer insight not just what the numbers say
• Youre a builder: youve stood up lifecycle programs from a weak or nonexistent foundation and know what good looks like
• You develop people: your team knows whats expected of them and gets better because you invest in them
• Youre comfortable being hands-on with data and platforms while still owning the strategic narrative
• You believe AI is changing this job fast and youre already using it to move faster and think better
• Youre energized by multi-brand complexity: different funnels different customer relationships to the brand different lifecycle maturity is a feature not a bug
  Youre a strong communicator who can translate performance data into insight for both your team and senior stakeholders

At Havenly were building with AI as part of how we work. Were looking for people who are genuinely curious about AI-assisted tools and eager to adopt them; this is about curiosity as much as existing expertise.

• Employment type: Full-time exempt.
• Location: On-site with strong preference in our Denver CO office.
• Compensation: $130000 - $140000 based on experience
• Benefits: enerous PTO volunteer days off health benefits (Medical Dental Vision Disability) 401(k) with company match paid parental leave plus Havenly-specific perks: free design services furniture discounts and merchandise/anniversary credits.
• Work authorization: Applicants must be currently authorized to work in the United States on a full-time basis. We do not offer any sponsorship.
• Application deadline: Applications are open through November 30 2026. This deadline may be extended; if it is this posting will be updated to reflect the new date.

• Introductory Interview: with Mo McGinnis Director of People & Culture or Brenna Kalish Senior Talent Acquisition Partner. A chat to learn about your experience what youre looking for next as well as a chance to ask any questions. (15 minutes)
• Manager Interview: with Stang Gappa our VP of Growth. A deep dive into the specifics of the role and how your expertise fits. (60 minutes)
• Technical Interview with Jake Meier our COO/CTO. (45 minutes)
• Consumer Insights & Strategy Interview with Lee Anne Blake our Chief Commercial Officer. (45 minutes)
• Experiential & Team Interview: with a variety of team members. This can include a take-home project case interview and/or live working session. Youll meet with teammates cross-functional partners direct reports or execs. (75 minutes)
• Leadership & Strategy Interview with Lee Mayer our CEO.
• Offer!

Havenly is an Equal Opportunity Employer. Havenlys employment decisions are made without regard to race color religion national origin age sex marital status ancestry physical or mental disability veteran status gender identity sexual orientation or any other legally protected status.