Senior Manager – HIV Community Marketing
Foster, CA - USA
Job Summary
At Gilead were creating a healthier world for all people. For more than 35 years weve tackled diseases such as HIV viral hepatitis COVID-19 and cancer working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the worlds biggest health challenges and our mission requires collaboration determination and a relentless drive to make a difference.
Every member of Gileads team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions and were looking for the next wave of passionate and ambitious people ready to make a direct impact.
We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future you are the key driver in evolving our culture and creating an environment where every employee feels included developed and empowered to fulfil their aspirations. Join Gilead and help create possible together.
Job Description
Join Gileads HIV Franchise Marketing team and play a key role in supporting the development of impactful personal promotional content for Community Liaison (CL) field teams. As a Senior Manager you will help translate brand strategy into practical field-ready materials that enable meaningful engagement with allied healthcare professionals and community-based providers.
This role is focused on building and executing community marketing initiatives that support Gileads HIV portfolio ensuring CL teams are equipped with high-quality compliant resources to effectively communicate with the HIV workforce. You will contribute to the creation of promotional tools support Plan of Action (POA) development and help prioritize efforts across multiple therapies.
Working closely with Sales Medical Legal Regulatory and Analytics you will ensure all content is aligned to brand strategy and meets rigorous approval standards. You will also partner with external agencies to deliver materials that are both strategically sound and executionally strong.
With a strong emphasis on collaboration execution and field support this role offers the opportunity to directly shape how Gileads HIV therapies are communicated at the community leveladvancing the companys mission to improve the lives of patients and ending the HIV epidemic.
At Gilead our pursuit of a healthier world for all people has yielded a cure for hepatitis C revolutionary improvements in HIV
treatment and prevention as well as advancements in therapies for viral and inflammatory diseases and certain cancers.
As a Senior Manager HIV Community Marketing position on the marketing team you will report to the Senior Director HIV Franchise Marketing. This role will execute the community marketing strategy and build materials for Community Liaisons (CLs) teams and the HIV Workforce.
Develops and leads key elements of the Allied Healthcare Professionsl (AHCP) personal and non-personal promotional brand strategy aligned to the priortization and brand campaigns.
Supports the build execution and sustainment of the Plan of Action(POA) for the CL field team inclusive of the 4 products in the HIV Treatment/Prevention porfolioand develop the prioritization for the 5 HIV therapies in Gileads portfolio.
Drives execution through the management of and partnership with external agencies internal cross-functional partners and field CL team. Regularly measures the success of initiatives.
Implements product promotional communication strategy for AHCP promotions ensuring alignment with the overall brand strategy
Assist in the creation of personal and non-personal promotion tactics utilized to drive brand/franchise preference
Assist in the development of unbranded disease education for for key congresses events local/regional marketing strategies and CL team
Gains approval for marketing materials through an internal review process including management reviews and Med-Legal-Reg. Secures final production.
Works cross-functionally with Sales Data Insights & Analytics Legal Regulatory Medical Commercial Learning & Development and other key internal stakeholders.
Analyzes complex brand opportunities and provides logical recommendations; leads any required action planning.
Provides tactical and strategic input on key planning teams such as promotional campaigns omnichannel marketing executions and unbranded disease education campaigns
Supports internal CL team meetings
Ensures that all marketing activities comply with regulatory and legal requirements
Establish Key Performance Indicators regularly tracking and measuring the success of initiatives and tactics
Manages aspects of the non-personal promotions marketing budget and project timelines.
Establishes close working relationships with personal promotion marketing colleagues to ensure synergies across the AHCP marketing mix
Basic Qualifications:
Bachelors Degree and Eight Years Experience
OR
Masters Degree and Six Years Experience
OR
Ph.D.
Preferred Qualifications:
Bachelors Degree and 8 years of experience.
A demonstrated record of successful pharmaceutical/biotech marketing progression/experience
A proven ability to leverage market insights from multiple data sources including market research advisory boards and field force input to uncover needs and develop opportunities
Experience with marketing strategy sales and regulatory policies and practices
Ability to conceive develop and implement multi-dimensional marketing and business plans
Experience in working on category leading brands and omni/multi-channel marketing a plus
Established ability in the execution of multiple/complex initiatives within the marketing mix which require tactful cross-functional execution
Strong verbal written and interpersonal communication skills
Demonstrated understanding of pharmaceutical regulatory requirements and impact on developing marketing materials.
Ability to successfully work with external agencies including advertising media and medical education vendors to develop initiatives and materials.
Precious experience managing budgets with a focus on expense budget planning and tracking
People Leader Accountabilities
Create Inclusion - knowing the business value of diverse teams modeling inclusion and embedding the value of diversity in the way they manage their teams.
Develop Talent - understand the skills experience aspirations and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow develop and realize their purpose.
Empower Teams - connect the team to the organization by aligning goals purpose and organizational objectives and holding them to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem.
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Gilead Sciences will not discharge or in any other manner discriminate against employees or applicants because they have inquired about discussed or disclosed their own pay or the pay of another employee or applicant. However employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information unless the disclosure is (a) in response to a formal complaint or charge (b) in furtherance of an investigation proceeding hearing or action including an investigation conducted by the employer (c) consistent with the legal duty to furnish information; or (d) otherwise protected by law.
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For Current Gilead Employees and Contractors:
Please apply via the Internal Career Opportunities portal in Workday.
Required Experience:
Senior Manager
About Company
Gilead Sciences is continuing to hire for all open roles. Our interview process may be conducted virtually and some roles will be asked to temporarily work from home. Over the coming weeks and months, we will be implementing a phased approach to bringing employees back to site to ensu ... View more