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Senior Manager, Growth Marketing

Highland Electric Fleets

Job Location:

Beverly, OH - USA

Yearly Salary: $ 145000 - 165000

Posted: 30 August 2026 (21 days ago)

Application Deadline: 27 November 2026

Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

About Us

Highland Electric Fleets mission is to make electric fleets accessible and affordable for all enabling communities to realize the benefits of cleaner quieter and healthier fleets. Highland is North Americas leading provider of Electrification-as-a-Service (EaaS). Founded in 2019 Highland partners with school districts municipalities and fleet operators to make the transition to electric fleets simple and affordable.

Highland proudly serves as the Official Electric School Bus Provider of the LA28 Olympic and Paralympic Games and Team USA. From pioneering vehicle-to-grid technology to managing some of the nations largest electric school bus fleets Highland delivers reliable cost-effective solutions that support local communities and drive the future of transportation.

Summary:

Were seeking a hands-on strategic and performance-driven Senior Manager Growth Marketing to own Highlands digital marketing engine and lead generation strategy. This is an individual contributor role reporting to the Senior Director Marketing and is responsible for accelerating customer acquisition through a mix of hands-on campaign execution and day-to-day leadership of our digital agency.

The ideal candidate is highly analytical brings deep expertise in paid media strategy targeting and campaign setup and is a continuous learner who isnt afraid to challenge how we do things. They know how to put AI and marketing tools to work efficiently to build processes that drive growth and scale deep AI expertise isnt required but a bias for finding smarter ways of working is.

This role will play a critical part in scaling our presence with school districts municipalities and fleet operators and in building the infrastructure to optimize pipeline growth campaign performance and marketing-sourced revenue.

Overview:

Growth Strategy & Performance Marketing

Own full-funnel growth strategy across paid media (Google LinkedIn Meta TikTok) SEO/AEO email and web to drive qualified leads and maximize ROI
Direct our digital marketing agency on demand generation strategy and paid media execution reviewing approving and optimizing campaigns to hit CPL and pipeline targets
Develop paid acquisition strategies tailored to priority personas (e.g. superintendents directors of transportation CFOs/business managers school board members)
Collaborate with Sales and Market Development to align campaign targeting with key territories procurement cycles and prospect lists to fill the pipeline

Agency & Vendor Management

Serve as Highlands day-to-day owner of the digital agency relationship briefing prioritizing and holding the partner accountable to scope timelines and performance
Translate Highlands goals into clear direction for agency-led strategy and paid media and approve deliverables against brand quality and performance standards
Manage media budget and pacing alongside the agency to maximize return
Own the balance of in-house vs. agency work bringing execution in-house where it drives efficiency and result

Digital Analytics & Reporting

Own Highlands marketing data integrity and single source of truth across GA4 HubSpot Looker and ad platform dashboards
Partner with the agency on reporting infrastructure to track core funnel KPIs across all digital channels with a goal to continually improve quality of leads
Turn data insights into test plans and growth hypotheses; lead reporting cycles to share learnings and recommendations with leadership

Website & CRO

Optimize Highlands website for traffic engagement and conversion through UX improvements funnel analysis and A/B testing
Own landing page strategy and performance collaborating with the agency design content and web development resources as needed

SEO/AEO & Content Performance

Own on-page and technical SEO strategy to grow organic traffic and improve rankings including visibility within AI/LLM search
Partner with content brand and PR teams to build a content calendar that supports keyword priorities and thought leadership goals
Use tools like SEMrush to identify and fill content gaps aligned with buyer intent

CRM Email & Personalization

Own and execute email marketing and marketing automation (HubSpot) nurture flows and lifecycle programs aligned with agency strategy and recommendations
Build and manage audience segmentation strategies for email advertising and nurture flows
Support account-based marketing (ABM) campaigns in coordination with Sales targeting high-value districts or municipalities with personalized ads and assets
Run structured A/B tests on email subject lines content and send timing using AI tools to generate and evaluate variants faster and turn results into repeatable playbooks

AI & Marketing Operations

Take a practical efficiency-minded approach to AI and marketing tools you dont need to be an AI expert but you know how to put the right tools to work for targeting campaign optimization content and analytics
Partner with the agency to assess integrate and roll out AI tools that help drive efficiency and scale
Build workflows and playbooks that improve team efficiency and create a scalable data-driven marketing operation

Qualifications:

7 years of experience in growth digital or performance marketing with a track record of owning channel strategy and performance
Comfortable operating as a senior individual contributor and subject-matter expert
Experience managing agencies or external vendors and driving strong results from partners
Deep hands-on experience with analytics platforms (GA4 Looker HubSpot etc.) and testing frameworks (A/B multivariate)
Deep hands-on experience with Google Ads LinkedIn Ads Meta Ads and paid social tools
Experience developing full-funnel strategies across acquisition nurture and retention
Working knowledge of SEO CRO and marketing automation tools (HubSpot etc.)
Highly analytical with strong communication skills and the ability to distill complexity into clear recommendations
A continuous learner who stays on top of new tools and tactics and isnt afraid to challenge how we currently do things
Experience in B2B or public sector (B2G) marketing a plus

$145000 - $165000 a year

What You Can Expect from Highland:

Competitive base salary and performance-based bonus program
A supportive highly collaborative team-oriented environment
Ability to work with bright innovative and forward-thinking colleagues
Health Vision and Dental coverage for employees & their dependents
Generous Paid Time Off
401(k) program and company match

Highland Electric Fleets provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or addition to federal law requirements Highland Electric Fleets complies with applicable state and local laws governing nondiscrimination in employment. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.

Required Experience:

Senior Manager

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