Senior Manager, Global eCommerce Playbook & Content Strategy

Description -

About HP

HP is a technology company that operates in more than 170 countries around the world. We create technology that makes life better for everyone everywhere every person every organization and every community.

Role Overview

HP needs a leader to drive the evolution adoption and execution of the global eCommerce Playbook (content practices) across markets categories and channels. This role ensures HPs digital product content and shopper experiences are clear consistent commercially effective and locally actionable.

This person is responsible for turning business priorities market needs and channel requirements into scalable content frameworks guidance and execution models that improve digital shelf quality and business performance globally.

This role focuses oncontent strategy requirements and execution with cross-functional alignment commercialization and operational execution.

Key Responsibilities

1) Own the Playbook (best content practices) vision and operating model

• Lead the strategy governance and continuous improvement of the global eCommerce Playbook for HP
• Define standards for best-in-class digital product experiences across PDPs partner pages comparison modules rich media and supporting content
• Ensure the Playbook reflects both global consistency and local market realities
• Establish a clear framework for how content should adapt by channel category product tier and audience need

2) Translate business and product priorities into content requirements

• Partner with product category marketing and regional teams to identify what content is needed for successful launches and always-on optimization
• Build scalable requirements for product storytelling value proposition hierarchy feature communication visual assets educational content and conversion-driving modules
• Ensure content strategies support both premium launches and high-volume operational needs

3) Drive content readiness and commercial excellence

• Support new product introduction readiness by defining the required content package timing and channel priorities
• Ensure launches are supported with the right content guidance for global regional and partner execution
• Help teams prioritize what matters most for business impact rather than producing content for contents sake

4) Improve digital shelf quality and shopper experience

• Use data audits benchmarks and market feedback to identify gaps and opportunities across digital experiences
• Recommend improvements to structure messaging imagery navigation comparison education and conversion elements
• Champion customer-first thinking in how products are presented online

5) Align global strategy with local execution

• Serve as the bridge between worldwide teams and local market teams
• Ensure the Playbook is useful in real-world execution with digital tools (syndication) not just a global PPT document nobody uses
• Enable markets with clear guidance frameworks examples and decision support
• Balance governance with flexibility where channel country or category differences require it

6) Influence stakeholders across a complex organization

• Work across marketing eCommerce category product marketing operations design analytics and regional teams
• Align stakeholders around priorities standards timelines and tradeoffs
• Drive decisions in environments where ownership may be distributed and not always clean

7) Connect content strategy to business impact

• Test Test Test: test local and scalable practices to validate optimization opportunities
• Define and track the right success metrics for Playbook adoption and content effectiveness
• Use performance insights to refine standards over time

Education: University degree preferred but not mandatory
Experience:

• 8 years in eCommerce digital merchandising content strategy product marketing digital experience or related fields
• Strong experience building or managing scalable content frameworksfor complex product portfolios
• Experience supporting global organizationswith regional or market-level execution needs
• Strong understanding of product detail pages digital shelf best practices content hierarchies and shopper decision-making
• Experience working cross-functionally across business marketing content operations and regional teams
• Proven ability to translate ambiguity into structured frameworks priorities and action plans
• Strong executive communication and stakeholder management skills

Preferred Qualifications

• Experience in consumer technology retail eCommerce or omnichannel environments
• Familiarity with partner and marketplace ecosystems
• Experience supporting global product launches and ongoing content optimization
• Knowledge of content production workflows digital asset ecosystems and localization models
• Comfort working with analytics benchmarking and performance data to influence content strategy

Why HP

• Inclusive and diverse work environment
• Opportunities for growth and development
• Commitment to sustainability and social impact

The base pay range for this role is $154400 to $227750 annually with additional opportunities for pay in the form of bonus and/or equity (applies to US candidates only).Pay varies by work location job-related knowledge skills and experience.

Benefits

HP offers a comprehensive benefits package for this position including:

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies including;
  • 4-12 weeks fully paid parental leave based on tenure
  • 11 paid holidays
  • Additional flexible paid vacation and sick leave (US benefits overview)

The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time with or without notice subject to applicable law.

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Equal Opportunity Employer (EEO) -

HP Inc. provides equal employment opportunity to all employees and prospective employees without regard to race color religion sex national origin ancestry citizenship sexual orientation age disability or status as a protected veteran marital status familial status physical or mental disability medical condition pregnancy genetic predisposition or carrier status uniformed service status political affiliation or any other characteristic protected by applicable national federal state and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information review HPsEEO Policy or read about your rights as an applicant under the law here: Know Your Rights: Workplace Discrimination is Illegal