Senior Manager, Frontline Transformation (EDGE)

Dreaming big is in our DNA. Its who we are as a company. Its our culture. Its our heritage. And more than ever its our future. A future where were always looking forward. Always serving up new ways to meet lifes moments. A future where we keep dreaming bigger. We look for people with passion talent and curiosity and provide them with the teammates resources and opportunities to unleash their full potential. The power we create together when we combine your strengths with ours is unstoppable. Are you ready to join a team that dreams as big as you do

SALARY:$106400 - $126350 bonus and long-term incentive eligible

COMPANY:
We are home to the nations most iconic beer and beyond beer brands including Michelob ULTRA Americas #1 top-selling beer as well as Busch Light Budweiser Bud Light Stella Artois Cutwater Spirits and industry-leading craft brands. From our longstanding efforts to support American farmers military veterans and first responders to emergency drinking water donations and responsible drinking programs we are guided by our commitment to the communities we call home and the 65000 hardworking Americans who bring our beer to life. We are powered by a team that shares our passion to create a future with more cheers. Are you ready to join a team that dreams as big as you do

ROLE SUMMARY:
We are seeking a Technical Product Owner to lead the product execution of . This role sits at the intersection of AI engineering data science and commercial business strategy serving as the connection between highly technical teams AB central strategy and sales reps in the field.

This person will ensure that Anheuser-Busch strategy is accurately represented in the AI engine clearly expressed in the user experience and ultimately delivers meaningful measurable impact in the market.

About EDGE:

EDGE (Every Day Great Execution) is Anheuser-Buschs most critical frontline sales program. EDGE translates ABs commercial strategy into clear actionable priorities for more than 10000 frontline sales representatives across the United States.

Through EDGEs planning portal Commercial Directors across the country define monthly sales priorities. Those priorities are then operationalized and delivered directly to sales reps handheld devices guiding what to execute in each individual account. For example a convenience store in North Dakota may need to expand Bud Light distribution while a neighborhood bar in Illinois may focus on Super Bowl displays.

In 2026 EDGE is entering its next evolution: . By introducing AI-driven decisioning we are personalizing sales strategy down to the individual account level.

JOB RESPONSIBILITIES:

Product Ownership & Strategy

• Own the end-to-end product vision and roadmap for aligning tightly with AB commercial strategy
• Translate high-level business priorities into clear actionable product requirements
• Balance competing priorities timelines and dependencies while maintaining focus on highest-value outcomes

Technical Product Execution

• Partner closely with AI engineers data scientists and platform teams to guide solution design and delivery
• Author extremely detailed developer-ready epics features and acceptance criteria
• Ensure requirements are precise testable and grounded in real business use cases
• Manage backlog prioritization and sprint planning in a fast-moving complex environment

Business Partnership

• Act as the primary bridge between technical teams and the business
• Hold regular working sessions with On-Premise and Off-Premise strategy teams
• Validate that AI-generated objectives align with AB strategy and make sense in real-world accounts
• Partner with field teams to pressure-test outputs and ensure solutions are intuitive and actionable

Pilots Testing & Field Validation

• Lead pilots and controlled rollouts to test capabilities
• Gather qualitative and quantitative feedback from the field
• Iterate quickly to improve performance usability and business impact
• Ensure AI-driven objectives positively influence sales execution and market results

What Success Looks Like

• objectives are trusted by the field and meaningfully influence daily sales execution
• Business strategy is authentically and transparently embedded in AI decisioning
• Technical teams have clear detailed requirements that enable efficient development
• Stakeholders across commercial technical and field teams are aligned and confident in the product direction
• 5 days in office

JOB QUALIFICATIONS:

• Strong product management or technical product ownership experience
• Proven ability to build and manage product roadmaps
• Experience writing highly detailed epics features and requirements for engineering teams
• Comfort working with AI data science or advanced analytics teams (hands-on coding not required)
• Exceptional organizational skills and attention to detail
• Ability to manage ambiguity complexity and competing priorities with rigor
• Strong stakeholder management and communication skills across technical and non-technical audiences
• Experience working with frontline sales commercial strategy or enterprise platforms preferred
• Experience supporting pilots experimentation or scaled rollouts a plus
• Strong stakeholder management and communication skills across technical and non-technical audiences

WHY ANHEUSER-BUSCH:
At Anheuser-Busch our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer Anheuser-Busch has delivered a legacy of brewing great-tasting high-quality beers that have satisfied beer drinkers for generations. As the nations top brewer one of the fastest growing spirits companies and an insurgent force in energy drinks we drive economic prosperity nationwide through investments in our people facilities and communities. We are the only alcohol company that invests in the U.S. at this scale.

BENEFITS:

• Health benefits including Medical Dental Vision Wellness and Tax-Advantaged Savings and Spending Accounts

• Life Insurance and Disability Income Protection

• Generous Parental Leave and FMLA policies

• 401(k) Retirement Savings options with a company matchingcontribution

• Chance to work in a fast-paced environment among a company ofowners

• Free Beer!