Senior Manager, Field & Event Marketing

Handshake was founded on a simple belief that everyone deserves a path to a great career regardless of where they went to school or who they know. Today we power 25 million job seekers 1 million employers and 1600 educational institutions.

In 2025 we started Handshake AI and built the fastest-growing AI data business in history. We work directly with frontier AI lab researchers to create evaluations publish benchmarks and push the boundary of data. Weve grown from $0 to $1B run rate and pay $60M to over 30K individuals every month.

Why join Handshake now:

• Shape how every career evolves in the AI economy at global scale with impact your friends family and peers can see and feel

• Partner hand-in-hand with world-class AI labs Fortune 500 partners and the worlds top educational institutions

• Work together with engineers scientists operators and more from Palantir Meta Scale AI and former YC founders

• Build a massive fast-growing business with billions in revenue

About Handshake AI

Human data is the core infrastructure to AI advancement. Frontier AI labs currently improve model capabilities with various data-intensive post-training techniques. We believe that data spend for AI training will increase by 3-5x in the next few years and continue for much longer as models take on new domains. Handshake AI supports all of the frontier AI labs working on their most complex data at the largest scale.

Your impact

The Sr. Manager Field and Event Marketing is a senior hands-on role on Handshakes Marketing team. Youll build and lead field marketing and events across two distinct business lines: our Careers business (enterprise employers and higher education institutions) and Handshake AI (researchers and leaders at frontier AI labs).

Youll own end-to-end strategy and execution for marquee experiences major conference presence executive dinners VIP and sporting events workshops and roundtables all designed to build pipeline deepen customer relationships and accelerate deal cycles. Youll report to the Director of Field Marketing and work closely with executives and GTM leadership. The pace is fast and the expectations are high; were looking for someone whos energized by that.

About you

Youre equally comfortable setting strategy with executives and rolling up your sleeves to execute. You have a strong point of view on what great field marketing looks like and youre not afraid to build it from scratch when it doesnt exist yet.

You thrive in fast-moving environments managing multiple workstreams and audiences without losing sight of quality or outcomes. Youre deeply collaborative but you dont wait for direction you identify opportunities bring ideas and push programs forward. And you actively use AI to work smarter: streamlining workflows scaling personalization and making programs more effective.

Your role

• Set the strategic direction for field and events across both business lines aligned to pipeline targets retention goals and revenue objectives

• Lead a portfolio of event formats from concept through post-event ROI analysis

• Act as a strategic partner to executives and GTM leaders on positioning audience strategy and how field programs connect to business goals

• Continuously evaluate whats working what we havent tried and where we can raise the bar using AI tools to research trends test ideas and move faster

• Manage a complex multi-initiative calendar making smart trade-offs and surfacing clear recommendations to leadership

• Partner with Demand Gen Content Product Marketing and Marketing Ops on integrated programs and assets leveraging AI to accelerate content and asset production

• Measure and report on field program ROI: attendee feedback pipeline influence deal acceleration and engagement

• Own and evolve our third-party event calendar evaluating fit across both business lines

• Travel at least once a month

Your experience

• 6-10 years of field marketing and events experience

• Proven track record owning executive-tier programs: dinners VIP experiences conference strategy

• Comfortable operating at a strategic level while staying close to execution

• Strong project management skills and calm under pressure

• Clear communicator across all levels of the organization

• Actively uses AI tools to work smarter whether thats drafting briefs analyzing event data building first-draft assets or cutting time off repetitive tasks

• Experience with Google Suite SplashThat (or equivalent) Salesforce Marketo/Eloqua/HubSpot/Pardot and virtual event platforms (Hopin Goldcast Zoom Webinar)

• ABM demand gen and high-touch executive program experience is a plus

Perks

Handshake delivers benefits that help you feel supportedand thrive at work and in life.

The below benefits are for full-time US employees.

Ownership: Equity in a fast-growing company

Financial Wellness: 401(k) match competitive compensation financial coaching

Family Support: Paid parental leave fertility benefits parental coaching

Wellbeing: Medical dental and vision mental health support wellness stipend

Growth: Learning stipend ongoing development

Remote & Office: Internet commuting and free lunch/gym in our SF office

Time Off: Flexible PTO 15 holidays 2 flex days

Connection: Team outings & referral bonuses

Explore our mission values and comprehensive US benefits at Experience:

Senior Manager