Senior Manager, Enterprise Partnerships USCAN
Bethesda, MD - USA
Job Summary
JOBSUMMARY
Marriott International is entering an exciting chapterofgrowth and evolution. The Senior Manager Enterprise Partnershipsis a key member of the US & Canada Integrated Marketing team responsible for activating and executing enterprise partnership marketing programs that drive customer acquisition loyalty engagement brand awareness and business to the Senior Director Enterprise Partnerships Marketing this role serves as the primary execution lead for US & Canada enterprise partnership activations across categories including airlines financial services rideshare beverage retail travel services and other strategic enterprise partnerships. Current and future partnership categories may include organizations such as Visa American Express Starbucks Uber Coca-Cola airlines car rental providers and other enterprise positionis responsible fortranslating partnership strategies into fully integrated marketing campaigns and activation plans across owned paid earned CRM digital loyalty experiential and partner channels. The role works closely with internal stakeholders agency partners and external partners to ensure partnership commitments are executed with excellence and deliver measurable business results.
CANDIDATEPROFILE
EducationandExperience
Required
- Bachelors degree from an accredited university in Marketing Communications Business Administration Hospitality Management or related field.
- 7 years of experience in partnership marketing integrated marketing brand marketing consumer marketing loyalty marketing sponsorship marketing agency or related disciplines.
Preferred
- Demonstrated experience executing integrated marketing campaigns and partnership activations.
- Experience managing complex cross-functional projects and working effectively in matrixed organizations.
- Strong understanding of digital marketing CRM social media paid media experiential marketing and loyalty marketing.
- Exceptional project management communication and stakeholder management skills.
- Strong analytical mindset with the ability to measure campaign effectiveness and communicate results.
COREWORKACTIVITIES
Enterprise Partnership Activation & Execution
- Lead activation and pull-through of US & Canada enterprise partnership strategies developed by the Senior Director Enterprise Partnerships Marketing.
- Execute integrated marketing campaigns supporting enterprise partnerships across categories including airlines financial services rideshare retail beverage travel services and other strategic partnerships.
- Translate partnership agreements and marketingobjectivesinto actionable activation plans and detailed project timelines.
- Collaborate withUS/CAN cross functionalteam to execute campaigns.
- Manage campaign development and execution from planning through launch and post-campaign reporting.
- Supportlimited-timeoffers promotions customer acquisition campaigns loyalty initiatives events and partner marketing efforts.
- Ensure activation plans align with Marriott Bonvoy brand standards creative strategy and businessobjectives.
- Manage execution of contractual marketing obligations and partner deliverables.
Integrated Marketing Campaign Management
- Develop comprehensive activation plans across owned paid earned social CRM digital loyalty partner and experiential channels.
- Brief and coordinate internal and external agency partners to support campaign development and execution.
- Develop campaign briefs activation plans messaging frameworks and marketing toolkits.
- Coordinate campaign assets approvals timelines and stakeholder communications.
- Ensure campaigns are customer-centric insight-driven and relevant to US & Canada audiences.
- Supportdevelopmentof sales-facing and property-facing communications and activation resources.
Cross-Functional Partnership Management
- Serve as a day-to-day marketing lead for enterprise partnership activations across internal and external stakeholders.
- Partner closely with Global Partnerships Loyalty Marketing Sales Paid MediaSocial Media Public Relations Creative Digital Omnichannel Marketing Brand and Operations teams.
- Facilitate alignment meetings project reviews planning sessions andactivationworkstreams.
- Maintain strong relationships with partner marketing teams and agencies to ensure successful execution.
- Track and manage activation schedules partner commitments approvals and deliverables.
- Oversee day-to-day budget management for marketing programs ensuring fiscal responsibilitytimelyinvoicing and adherence toMarriottprocesses and controls.
Loyalty CRM & Digital Integration
- Ensure enterprise partnerships are integrated into Marriott Bonvoy loyalty marketing efforts whereappropriate.
- Collaborate with CRM Loyalty and Digital teams to develop member-focused acquisition engagement and retention programs.
- Support activation within Marriotts app website email SMS and loyalty ecosystems.
- Coordinate partner customer engagement opportunities that drive consideration enrollment engagement and conversion.
Planning Measurement & Optimization
- Manage campaign budgets and activation resources for assigned partnerships.
- Track performance against established KPIs and marketingobjectives.
- Coordinate post-campaign recaps and performance reporting.
- Partner with analytics teams to gather insights andidentifyoptimization opportunities.
- Maintain reporting dashboards and performance summaries for leadership and partner reviews.
- Support annual planning and prioritization exercises for enterprise partnership initiatives.
Stakeholder Communication & Leadership
- Develop presentations updates and business reviews for senior leaders and cross-functional stakeholders.
- Communicate project status risks opportunities and recommendations clearly and effectively.
- Demonstrate strong ownership accountability and executional excellence across multiple concurrent initiatives.
Act as an ambassador for Marriott Bonvoy and Marriotts enterprise partnership ecosystem.
At Marriott International we are dedicated to being an equal opportunity employer welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and greatest strength lies in the rich blend of culture talent and experiences of our are committed to non-discrimination on any protected basis including disability veteran status or other basis protected by applicable law.
Required Experience:
Senior Manager
About Company
At Le Méridien, we are inspired by the era of glamorous travel, celebrating each culture through the distinctly European spirit of savouring the good life. Our guests are curious and creative, cosmopolitan culture seekers that appreciate moments of connection and slowing down to savou ... View more