Senior Manager (DT), DTC Growth

About Us

SharkNinjais a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeoples lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than4100associates the companys products are sold at key retailers online and offline and through distributors around the world.

AI at SharkNinja

At SharkNinja were building an AI-native culture. Were not waiting for the future; were creating it. Our people are expected to experiment boldly adopt new tools and continuously raise whats possible to create meaningful impact for our consumers. If you believe the best way to do your job hasnt been invented yet youll fit right in.

Senior Manager(DT) DTC Growth

Department: InformationTechnology Reports To: Global VP DTCProduct Location:NeedhamMAor LondonUK

ABOUT THE ROLE

SharkNinja is expanding its Direct-to-Consumer digital footprintata global scale. The Senior Manager DTC Growth will serve as the product and technology owner for our TikTokShopglobal expansion and emerging regional marketplace integrations. Sitting within the IT organization and reporting directly to the Global VP of DTC Product this role bridges commerce strategy and technical execution owning the roadmap integrations and platform capabilities that powerSharkNinjasnext phase of DTC growth.

KEY RESPONSIBILITIES

TikTok Shop Global Expansion

• Own the end-to-end product roadmap for TikTok Shop across all active and planned global markets (US UK EU SEA and beyond).

• Partner with regional commercial leads and TikToks partner teams toidentifymarket-specific requirements compliance needs and go-to-market timing.

• Drive onboarding configuration and ongoing optimization of TikTok Shop storefronts including product catalog management promotions and fulfillment flows.

• Define and track KPIs for TikTok Shop performance and feed insights back into product and technology decisions.

Regional Marketplace Strategy & Expansion

• Identifyand prioritizeadditionalregional marketplace opportunities (e.g. Lazada Shopee Tmall AllegroMercadoLibre) based on market size feasibility and strategic fit.

• Lead scoping technical discovery and implementation planning for each new marketplace integration in partnership with IT engineering and third-party middleware providers.

• Maintain a unified view of marketplace integrations across regions ensuring consistent data standards inventory accuracy and customer experience.

Product Management & Roadmap Ownership

• Define andmaintainthe DTC marketplace product roadmap balancing global scalability with regional flexibility.

• Write clear product requirements user stories and acceptance criteria for IT development teams.

• Lead sprint reviews backlog grooming and release planning in collaboration with engineering QA and business stakeholders.

• Evaluate and manage relationships with third-party platform vendors integration partners and technology solutions.

Cross-Functional Leadership

• Act as the primary point of contact between IT and commercial/marketing teams for all marketplace and TikTok Shop initiatives.

• Collaborate with Supply Chain Finance and Legal to ensure marketplace operations meet compliance tax andlogisticsrequirements across regions.

• Present roadmap updates business cases and post-launch performance reviews to senior leadership including the Global VP of DTC Product.

QUALIFICATIONS

• 7 years of experience in product management IT program management or e-commerce technology with at least 3 years in a DTC or marketplace-focused role.

• Hands-on experience with TikTok Shop (seller central live commerceAftershipor affiliate program) in at least one market.

• Demonstratedtrack recordmanaging multi-region e-commerce or marketplace rollouts.

• Strong understanding of marketplace integration architecture including catalog feeds order management inventory sync and payment flows.

• Experience writing product requirements and managing agile development cycles.

• Proven ability to influence without authority across global cross-functional teams.

• Excellent communication skills able to translate technical complexity for business audiences and commercial goals for technical teams.

Preferred

• Experience with middleware/integration platforms such asAftershipChannelAdvisor Pipe17Linnworksorsimilar.

• Familiarity with Salesforce Commerce CloudOICor comparable ERP/OMS platforms.

• Exposure toadditionalsocial commerce platforms (Instagram Shopping YouTube Shopping Pinterest).

• Knowledge of regional marketplace ecosystems in Southeast Asia Europe or Latin America.

• Background in consumer electronics or hard goods categories a plus.

CORE COMPETENCIES

Strategic Thinking:Connects platform capabilities to long-term DTC growth goals.

Technical Acumen:Understands integration architecture and can engage meaningfully with engineering teams.

Bias for Action:Moves quickly makes sound decisions with incomplete information and iterates.

Global Mindset:Navigates regional nuances in consumer behavior regulation and market dynamics.

Stakeholder Management:Builds trust with internal and external partners across functions and geographies.

SharkNinja is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.