Senior Manager, Digital & Web

Join the Fun at Arrow International!

Arrow International is the worlds #1 maker of charitable gaming products from pull tabs and bingo paper to cutting-edge electronic gaming systems. Our products power entertainment in social and gaming venues around the globe and were growing fast!

Were building a winning culture thats all about teamwork passion and innovation. At Arrow youre not just another employee youre part of a high-performing team thats redefining fun and giving back to communities. We believe in rewarding your hard work with profit-sharing 401(k) matching great benefits and paid time off including a bonus week every July!

If youre looking for a career thats exciting meaningful and full of opportunity Arrow is the place to be.

Senior Manager Digital & Web

Arrow International is seeking an experienced and forward-thinking Senior Manager Digital & Web to own and lead our digital ecosystem across websites social media and digital marketing channels.

As Arrow has grown so has our digital footprint. This individual will be responsible for developing and executing a strategy that brings greater consistency across our website portfolio improves the digital experience for our different audiences and ensures our platforms effectively support the business. This includes ownership of website strategy and governance CMS standards SEO/AEO/GEO digital lead capture social media email marketing paid search and display and overall digital performance.

Arrow operates through a unique B2B2C distributor-driven model. Our digital experience needs to serve multiple audiences including distributors charitable organizations operators consumers prospective employees and other stakeholders. Were looking for someone who understands how to build digital experiences around complex customer journeys rather than a traditional direct-to-consumer eCommerce model.

This is a highly cross-functional role that will work closely with Marketing Technology Business Intelligence Human Resources Sales and other teams across Arrow. The ideal candidate can establish a broader digital strategy while remaining close enough to the work to drive execution and continuous improvement.

This role will report to the Director Marketing.

Primary Responsibilities

• Own and continue to evolve Arrows brand standards visual identity style guidelines tone of voice and messaging framework.
• Develop clear standards for logo and tagline usage graphic design motion/video digital applications and other brand touchpoints.
• Establish messaging strategies tailored to Arrows key audiences including distributors operators charitable organizations consumers and employees.
• Translate product channel and commercial strategies into compelling messaging campaigns and creative briefs.
• Develop campaign frameworks that can be adapted across products channels distributors and customer audiences.
• Lead the development of corporate website content social content product and equipment materials brochures/catalogs executive presentations internal communications and other marketing assets.
• Ensure content and creative assets are available to support Sales and other customer-facing teams.
• Own and maintain Arrows brand asset library digital asset management processes and content management standards.
• Directly lead and develop creative resources across copywriting graphic design and motion design.
• Manage the content calendar and creative production backlog balancing priorities across multiple business needs.
• Review and approve marketing creative to ensure quality consistency and alignment with Arrows brand.
• Manage external creative agencies freelancers and vendor relationships as needed.
• Partner closely with Product Management Channel Management and Sales to understand business priorities and translate them into effective communications.
• Partner with Legal and Compliance to ensure new or modified messaging is appropriately reviewed for Arrows regulated gaming environment.

• Bachelors degree in Marketing Communications Digital Media Business or a related field required.
• 710 years of progressive digital marketing and web experience including 2 years leading a digital web or related function.
• Demonstrated experience managing a portfolio of multiple websites and CMS platforms.
• Strong understanding of SEO and emerging AEO/GEO strategies digital advertising email marketing social media and web analytics.
• Experience developing a vision and roadmap for a complex website ecosystem serving multiple stakeholder groups.
• Experience working with developers and Technology teams on website content navigation UX/UI metadata analytics and tag management.
• Strong analytical mindset with the ability to define reporting needs and translate digital performance data into actionable recommendations.
• Strong project management skills with the ability to manage multiple priorities and stakeholders.
• Excellent written and verbal communication skills with the ability to collaborate and influence across functions.
• Experience in a B2B B2B2C distributor or channel-based business environment preferred.

Diversity and Inclusion Statement

At Arrow International we are committed to fostering a diverse and inclusive workplace where all individuals are valued and respected. We believe that embracing our differences makes us stronger more innovative and better positioned to serve our communities. We are proud to be an equal opportunity employer and strive to create an environment where everyone feels welcome supported and empowered to succeed.

Equal Opportunity Statement

Arrow International is an equal opportunity employer. We recruit hire train and promote individuals in all job titles without regard to race color ancestry national origin gender identity or expression sexual orientation marital status religion age results of genetic testing veteran status or physical or mental disability except where such disability prevents performance of essential job functions and cannot be reasonably accommodated in accordance with applicable laws.

Americans with Disabilities Act (ADA) Statement

Arrow International is committed to complying with the spirit and requirements of the Americans with Disabilities Act (ADA). If you require a reasonable accommodation to complete an application participate in the interview process undergo any pre-employment testing or otherwise take part in the employee selection process please contact us at .

To ensure a safe and productive work environment all candidates who receive a conditional job offer must successfully pass a confidential pre-employment drug screening which generally consists of a hair drug test and receive an acceptable result as a condition of employment.

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