Senior Manager, Digital Marketing

Make a global impactjoin Repligen.
Were united by a mission to inspire advances in bioprocessing as a preferred partner in the production of biologic drugs that improve human health worldwide. No matter your role or background at Repligen you will play a key part in shaping some of the most innovative and life-changing therapies in the world. We foster a culture of purpose collaboration and shared successwhere every voice matters and every contribution drives progress. Join us!

As a Senior Digital Marketing Manager you will lead and scale our digital marketing function with a strong focus on strategy team leadership cross-functional integration and revenue impact. This role is responsible for managing key digital capabilities including Data & Analytics and CRM Lifecycle & Marketing Automation while also owning SEO AEO GEO and Paid Search and Social performance across key channels such as LinkedIn and Google. You will drive the evolution of a modern AI-enabled digital marketing ecosystem that supports demand generation customer experience and business growth. This role is hybrid requiring 3 days/week onsite in our Waltham MA location.

This role is expected to model our Leadership BehaviorsIntegrity & Compliance Customer Focus Collaboration Courage Team Empowerment and Accountability & Resultsin all aspects of work.

• Develop and execute comprehensive digital marketing strategies aligned with organizational growth objectives.
• Lead and manage core digital functions including Data & Analytics and CRM Lifecycle & Marketing Automation.
• Own performance across SEO AEO GEO and paid media channels including LinkedIn and search platforms.
• Collaborate with cross-functional teams including sales IT marketing and product teams.
  Ensure seamless integration between digital channels Salesforce CRM marketing automation and analytics platforms.
• Leverage data AI and predictive insights to optimize performance and decision making.
• Stay current with industry trends emerging technologies and AI-driven marketing capabilities.
• Continuously identify opportunities to improve efficiency scalability and marketing effectiveness.
• Ensure compliance with marketing regulations and global data privacy standards.

Team Leadership & Functional Ownership:

• Lead and mentor team members across Data & Analytics and CRM Lifecycle & Marketing Automation functions.
• Establish clear priorities roadmaps and performance expectations across digital capabilities.
• Ensure alignment between analytics automation SEO and paid media efforts to drive measurable outcomes.
• Foster a culture of innovation accountability and continuous improvement.

Strategic Development & Execution:

• Develop and execute integrated digital marketing strategies across web email paid media social and content channels.
• Align digital marketing strategies with demand generation pipeline growth and revenue targets.
• Drive campaign planning execution and optimization across global markets.
• Partner with leadership to align digital strategy with broader business and transformation initiatives.

SEO AEO GEO & Organic Growth:

• Own and evolve SEO strategy including technical SEO on-page optimization and content structure.
• Lead AEO and GEO strategies to ensure visibility in AI-driven search and generative answer engines.
• Optimize content for discoverability across traditional search engines and AI-powered platforms.
• Implement structured data semantic content strategies and intent-based optimization.
• Monitor organic performance rankings and AI search visibility continuously refining strategy.

Paid Media & Channel Performance:

• Own paid search and paid social strategies across platforms such as Google Ads LinkedIn and other key channels.
• Manage campaign performance including targeting bidding strategies creative alignment and budget optimization.
• Continuously analyze performance metrics including CTR conversion rates cost per lead and ROI.
• Align paid media efforts with organic lifecycle and campaign strategies for integrated performance.

Data Analytics & Performance Optimization:

• Oversee development of dashboards reporting frameworks and performance tracking across platforms.
• Ensure consistent measurement of KPIs including engagement conversion pipeline and revenue impact.
• Leverage analytics platforms and data sources to drive insights and optimization strategies.
• Strong knowledge of visualization tools such as PowerBI.
• Support predictive analytics and data modeling to improve targeting forecasting and campaign performance.

CRM Lifecycle & Marketing Automation Integration:

• Ensure alignment between Salesforce CRM marketing automation platforms and digital campaigns.
• Oversee lifecycle strategy including lead management nurturing scoring and segmentation.
• Improve lead quality conversion rates and pipeline velocity through optimized processes.
• Ensure data integrity governance and seamless flow across systems.

AI Personalization & Digital Innovation:

• Lead adoption of AI-driven marketing capabilities including predictive targeting personalization and automation.
• Integrate AI tools such as ChatGPT Claude and other platforms into marketing workflows to improve efficiency and scalability.
• Drive optimization for AI search personalization and emerging digital discovery channels.
• Support implementation of AI-powered engagement tools conversational marketing and content intelligence.
• Identify and evaluate new technologies that enhance marketing performance and customer experience.

Marketing Operations & Technology Integration:

• Ensure effective utilization and integration of core platforms including Salesforce marketing automation tools analytics platforms and enrichment tools such as ZoomInfo.
• Collaborate with IT and operations teams to enhance system connectivity and performance.
• Drive improvements in marketing processes workflows and operational efficiency.
• Support development of a scalable unified MarTech ecosystem.

Cross-Functional Collaboration:

• Partner with sales teams to align marketing efforts with pipeline and revenue goals.
• Work closely with content creative and digital teams to ensure cohesive execution.
• Collaborate with analytics and operations teams to ensure data accuracy and insight generation.
• Engage with global stakeholders to scale digital marketing efforts across regions.

Qualifications and Experience:

• Bachelors degree in Marketing Business or related field; Masters degree preferred.
• 8 to 10 years of experience in digital marketing demand generation or marketing operations.
• Proven experience managing teams across analytics CRM or marketing automation functions.
• Strong experience with Salesforce CRM and marketing automation platforms such as Pardot.
• Experience managing SEO paid search and paid social campaigns.
• Strong understanding of AEO GEO and AI-driven search optimization strategies.
• Experience working with analytics platforms and reporting tools.
• Strong understanding of lifecycle marketing segmentation and campaign execution.
• Experience leveraging AI tools and data-driven marketing strategies.
• Strong leadership communication and cross-functional collaboration skills.
• Experience managing multiple initiatives in a fast-paced global environment.
• Familiarity with data privacy regulations and global marketing compliance standards.

Our mission is to inspire advances in bioprocessing as a trusted partner in the production of biologic drugs that improve human health worldwide. Focused on cost and process efficiencies we deliver innovative technologies and solutions that help set new standards in bioprocessing. The estimated base salary range for this role based in the United States of America is $00. Compensation decisions are dependent on several factors including but not limited to an individuals qualifications location internal equity and alignment with market data. Additionally employees are eligible to participate in one of our variable cash programs (bonus or commission) and eligible roles may receive equity as part of the compensation package. We offer a wide range of benefits such as paid time off health/dental/vision retirement benefits and flexible spending accounts. All compensation and benefits information will be confirmed in writing at the time of offer.