Senior Manager, Digital Marketing Platforms

This role follows a hybrid work schedule with 2 days per week in the office (RTP) and 3 days per week working remotely.

The Senior Manager of Digital Marketing Platforms leads the strategy architecture and execution of the organizations marketing technology ecosystem with primary ownership of Salesforce Salesforce Marketing Cloud and their integration with the Data Lake and CDP. This role partners closely with IT to deliver strategic marketing initiatives that align to business objectives and drive measurable impact.

The Manager ensures data accuracy system integrity and scalable platforms across all channels supporting donor retention lifecycle planning and digital engagement. They manage the scope requirements and implementation of new marketing technology solutions while maintaining and evolving the existing MarTech stack.

As a hybrid leader the Manager oversees a small technical team owns the CDP and marketing automation roadmap and serves as a strategic technical liaison across Marketing IT Analytics and Growth. The role drives data informed decision-making enables advanced segmentation and builds operational maturity that contributes to increased Donor Lifetime Value.

Strategy Roadmap & Future-Proofing

• Lead the evolution and optimization of the donor lifecycle strategy using insights from Salesforce SFMC CDP and Data Lake integration.
• Assist in next-generation architecture development for CRM CDP and automation systems with an emphasis on Salesforce ecosystem advancement.
• Identify emerging MarTech and Salesforce capabilities that improve engagement personalization and automation scalability.
• Architect a robust future-proof marketing automation framework integrated tightly with Salesforce and Fabric data assets.

Team Leadership & Development

• Manage and mentor Marketing Automation Specialists who work hands-on within Salesforce Marketing Cloud.
• Encourage technical mastery in SFMC and data management best practices.
• Conduct capacity planning to balance workload timelines and operational needs.
• Provide feedback and coaching that strengthens accountability autonomy and execution quality.

Technical Operations & Execution

• Serve as the senior technical authority for Salesforce Salesforce Marketing Cloud CDP and related MarTech platforms.
• Oversee data governance ingestion normalization and segmentation workflows across SFMC CDP DAM Salesforce CRM and the Data Lake.
• Partner with IT and data teams to optimize data pipelines improve data integrity and ensure clean actionable datasets for lifecycle marketing.
• Build and enhance automations journeys and system integrations leveraging SFMC and CDP data structures.
• Lead QA processes documentation testing and compliance for related marketing technology operations.

Reporting & Analytics

• Develop reporting frameworks using Salesforce CDP Data Lake integration and marketing automation performance data.
• Produce insights that optimize segmentation journey design audience strategy and lifecycle performance.
• Works with IT and I&A to validate data accuracy across Salesforce SFMC DAM Data Lake and the CDP identifying and resolving discrepancies.
• Identify trends that drive improved automation efficiency data enrichment and donor retention strategies.

Cross-Functional Collaboration & Partnership

• Act as the primary connector between Marketing IT Analytics and Growth regarding Salesforce SFMC and CDP data capabilities.
• Translate technical constraints into clear business implications without slowing momentum.

This job description is intended to present the general content and requirements for the performance of this job. The description is not to be construed as an exhaustive statement of duties responsibilities or requirements. Managers and supervisors may assign other duties as needed.

EDUCATION

• : Bachelors degree in Business Administration Marketing Information Technology Computer Science Data Analytics Marketing Cloud Email Specialist or a related field.
• Preferred: Advanced degrees or certifications in relevant areas professional experience in the pharmaceutical industry and experience in engaging and managing third-party providers. Certification in Salesforce Salesforce Marketing Cloud CDP systems

EXPERIENCE

• Minimum of 7-10 years of experience in CRM-related roles. 2-3 years of experience in Management
• Experience overseeing Martech Technology Platforms Salesforce Salesforce Marketing Cloud Consumer Data Management Platform and other integrated systems is essential (working with third-party solutions and across digital channels)
  • Preferred: Experience with data management reporting tools (e.g. Tableau SAP) DAM CDP and CRM optimization.

Depending on the area of assignment directly related experience or a combination of directly related education and experience and/or competencies may be considered in place of the stated requirements. Example: If a job level requires a Bachelors degree plus 4 years of experience an equivalency could include 8 years of experience an Associates degree with 6 years of experience or a Masters degree with 2 years of experience.

KNOWLEDGE SKILLS ABILITIES

• Key Systems: Salesforce Salesforce Marketing Cloud (SFMC) Data Lake integration CDP DAM CRM Integrations and other Marketing Automation systems
• Analytical Skills: Advanced data management execution and conclusion analysis.
• Critical Thinking: Quickly acquires industry and company-specific technical skills and knowledge open to change and experiments with solutions.
• Results Delivery: Consistently high performer results-oriented agile decision-making and proposing improvement actions.
• Influence and Negotiation: Uses persuasion skills to influence others decisions with confidence and firmness.
• Leadership: Direct and tolerant with others listens and seeks to understand the interests of all divisions and areas before acting.
• Teamwork: Collaborates with others forms part of a group and works across areas prioritizing collective interests over personal ones.
• Effective Communication: Actively listens asks the right questions to move goals forward and expresses ideas clearly and concisely.
• Dynamism and Energy: Works hard in changing situations with diverse stakeholders maintaining productivity.
• Adaptability and Flexibility: Recognizes and is open to constantly changing circumstances adjusts behavior when necessary.
• Learning and Continuous Improvement: Focuses on developing personal and professional knowledge skills and abilities to grow and improve continually

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Agencies that present a candidate to Grifols must have an active nonexpired Grifols Agency Master Services Agreement with the Grifols Talent Acquisition Department. Additionally agencies may only submit candidates to positions that they have been engaged to work on by a Grifols Recruiter. All resumes must be sent to a Grifols Recruiter under these terms or they will be considered a Grifols candidate.

Grifols provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy childbirth or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability. We will consider for employment all qualified applicants in a manner consistent with the requirements of all applicable laws.

Location:NORTH AMERICA : USA : NC-RTP
NORTH AMERICA : USA : NC-Durham
NORTH AMERICA : USA : NC-Raleigh:USNC0001 - RTP NC-Headquarters

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