Senior Manager Digital Marketing Integration

Reynolds American is evolving into a global multi-category business. Our purpose is to create A Better Tomorrow by Building a Smokeless World.

To achieve our ambition we are looking for colleagues who are ready to join us on this journey. Tomorrow cant wait lets shape it together!

The Senior Manager Marketing Integrationplays a key role in the development implementation and integration of a digital marketing strategy that aligns with our business development this role youll build and optimize data-driven marketing strategies across SEO CRM email marketing content marketing paid media and emerging digital a strong understanding of quick commerce and digital market dynamics the Senior Manager ensures marketing strategies are commercially competitive scalable and aligned with broader business objectives.

This role requires a deep understanding of Digital Marketing Digital Commerce and the proven ability to collaborate cross-functionally in an organization. Key accountabilities include oversight of a focused digital marketing strategy search engine optimization (SEO) and integration planning for business development related projects.

Your key responsibilities will include:

• Digital marketing:Plan launch and optimize integrated campaigns across web search social email and other digital channels
• SEO:Lead SEO initiatives to increase organic traffic visibility and conversion performance
• CRM:Manage CRM and customer lifecycle campaigns including email automation segmentation and personalization.
• Project Management:Lead integration workstreams involving internal and external stakeholders
• Presentation:Develop reporting frameworks and KPIs that clearly demonstrate marketing effectiveness and business impact
• Cross-Functional Collaboration:Partner with internal stakeholders includingTMD FTM Business Development IDT Marketing LEX and Finance teamsto ensure alignment of strategies with overall business objectives in relation to Business Development projects.

What are we looking for

• Bachelors degree in Marketing Business Communications or a related field.
• 5 years of experience in digital marketing performance marketing eCommerce CRM or a related discipline with a track record of success in developing and implementing strategic plans.
• Demonstrated expertise in SEO CRM platforms email marketing automation analytics and digital campaign management.
• Excellent communication and negotiation skills with the ability to influence stakeholders at all levels of the organization.
• Strong leadership and people management skills with experience leading and developing high-performing teams.
• Ability to thrive in a fast-paced dynamic environment and effectively manage competing priorities.
• Self-starter who works well independently & collaboratively as part of a cross-functional team.
• Must be able to navigate a fast-paced and ambiguous environment.
• Innate curiosity to drive innovation and transformation.
• Problem solver with strong interpersonal skills; natural ability to influence both internal and external stakeholders at various levels within an organization.

BENEFICIAL

• Experience in consumer-packaged goods especially tobacco and/or other regulated industries.
• Experience with Quick Commerce Delivery platforms

WE ARE REYNOLDS AMERICANA member of the BRITISH AMERICAN TOBACCO GROUP

At Reynolds American we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

BELONGING ACHIEVING TOGETHER

Collaboration and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues is what makes us stronger and best prepared to meet our business goals.

SALARY AND BENEFITS OVERVIEW

Benefit Information

The following is a general summary of the competitive compensation and benefit plans we offer:

• 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.
  • Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
  • Company contributes an additional three percent to 401(k) whether employee participates or not
• Comprehensive health- and welfare-benefits package (including medical dental vision and prescription drugs)
• Health Savings Account start-up contribution for employees who elect the high deductible health plan
• Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year
• Employee assistance program offering 8 free counselling sessions per issue each calendar year for employees and their dependents
• Company paid life insurance of 1x annual base pay ($50000 minimum)
• Company paid accidental death or dismemberment insurance of 2x annual base pay ($50000 minimum)
• Voluntary insurances offered at group rates: employee and dependent life insurance AD&D insurance critical illness accident coverage disability buy-up and auto & home insurance
• Tuition reimbursement and student loan support
• Dependent Scholarship Programs
• Free confidential personal financial counselling service
• On-site health centers and 24/7 fitness centers at certain company locations
• A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice
• Health-care concierge service
• Volunteer service opportunities
• Extensive training opportunities
• Company vehicle for eligible employees
• Mobile phone allowance for eligible employees
• Paid Leave:
  • Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)
  • Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)).
  • Holidays (Nine company recognized and two annual personal holidays to be used at the employees discretion)
  • Paid Parental Leave temporary reduced work schedule opportunity
  • Funeral Leave
  • Short-Term Disability Leave
  • Long-Term Disability Leave
  • Jury Duty Leave
  • Military Leave
  • Released Time for Childrens Education
  • Community Outreach Leave
  • Other paid leave benefits as required by state or local law

• Your journey with us is not limited by boundaries; it is propelled by your aspirations. Join us at Reynolds American and become a part of an environment that thrives on internal advancement where your career progression is not just a statement it is a reality we are eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You will have access to online learning platforms and personalized growth programs to nurture your leadership skills.
• We prioritize continuous improvement within a transformative environment preparing for ongoing changes.

Our organization offers a level of challenge responsibility and creativity for motivated employees who want to grow their are also committed to valuing different perspectives experiences and talents to improve the companys potential for optimally achieving its business objectives!

Reynolds American Inc. and its affiliated companies is an Equal Opportunity qualified applicants will receive consideration for employment without regard to age race color religionsex sexual orientation gender identity national origin protected veteran status disability status or any other status protected by law. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at.

California Privacy Notice