Senior Manager, Digital Acquisition & Paid Media Strategy

Primary Function of Position

We are looking for a Senior Manager Digital Acquisition & Paid Media Strategy to join our Brand and Creative team. The Brand and Creative Team is a world-class team of strategists storytellers and builders who create together to bring Intuitives stories of impact and optimism to the world.

This role will lead Intuitives activation engine driving full-funnel demand across paid media partnerships and high-intent ecosystems. The ideal candidate is a strategic data-driven marketer and operator who can connect brand content paid media and external partnerships into a cohesive system that drives measurable business impact.

This person will act as a key thought partner across Brand Global Marketing and Regional teams driving how we scale demand and build visibility in an evolving AI-driven discovery landscape.

Essential Job Duties

• Lead develop set objectives and work plans for paid media strategists and stakeholders executing full-funnel activation strategiesensuring the right channels messages and formats are aligned to business goals
• Provide strategic channel consulting to senior stakeholders across campaigns and initiatives
• Drive end-to-end digital campaign strategy and execution across Paid Social Search Display and Programmatic channels
• Own and assure adherence to the paid media and activation budget forecasting work plans and performance targets in partnership with leadership
• Partner with brand and stakeholder teams to activate and amplify sponsorships events and partnerships through integrated paid and digital strategies
• Identify and scale in high-impact external ecosystems (publishers platforms industry partnerships) to expand reach and credibility
• Drive continuous optimization and testing frameworks across creative targeting and bidding strategies
• Set the standards and develop the team capabilities that sustain a culture of innovation and experimentation at scale
• Shape enterprise-wide paid media strategy influencing investment decisions and long-term marketing direction while aligning cross-functional teams and stakeholders around a shared vision.

Qualifications :

Required Skills and Experience

• Minimum 12 years of experience leading integrated marketing programs that connect paid media partnerships and content across the full funnel
• 35 years leading and developing high-performing teams including developing other managers and senior specialists
• 6 years of experience working in or adjacent to healthcare life sciences or other regulated industries with complex buyer journeys preferred
• Expertise in crafting playbooks and paid digital media strategies to accelerate global growth
• Fluency across paid digital media platforms including LinkedIn Meta TikTok X and Google Ads and managing campaign budgets; experience with social media platforms outside the United States is a plus
• Thorough knowledge of platform mechanics campaign structure custom audiences placement and inventory
• Experience working with technical teams implementing and optimizing automation into relevant enterprise data warehouses
• Strong data and analytics background and a keen ability to understand customer data and know how to convert insights into purposeful actions to meet business needs using Google Analytics 4 Excel Python R Sprinklr
• Strong written and verbal communication skills simplifying complex ideas and concepts and making them clear and actionable
• Demonstrable experience negotiating and creating process enabling and end-to-end paid media workflows in a fast-paced environment
• Travel up to 15% time

Required Education and Training

• Requires a minimum of 12 years of related experience with a college degree; or equivalent work experience

Additional Information :

Due to the nature of our business and the role please note that Intuitive and/or your customer(s) may require that you show current proof of vaccination against certain diseases including COVID-19.  Details can vary by role.

Intuitive is an Equal Opportunity Employer. We provide equal employment opportunities to all qualified applicants and employees and prohibit discrimination and harassment of any type without regard to race sex pregnancy sexual orientation gender identity national origin color age religion protected veteran or disability status genetic information or any other status protected under federal state or local applicable laws.

Mandatory Notices

U.S. Export Controls Disclaimer:  In accordance with the U.S. Export Administration Regulations (15 CFR 743.13(b)) some roles at Intuitive Surgical may be subject to U.S. export controls for prospective employeeswho are nationals from countries currently on embargo or sanctions status.

Certain information you provide as part of the application will be used for purposes of determining whether Intuitive Surgical will need to (i) obtain an export license from the U.S. Government on your behalf (note: the governments licensing process can take 3 to 6 months) or (ii) implement a Technology Control Plan (TCP) (note: typically adds 2 weeks to the hiring process).  

For any Intuitive role subject to export controls final offers are contingent upon obtaining an approved export license and/or an executed TCP prior to the prospective employeesstart date which may or may not be flexible and within a timeframe that does not unreasonably impede the hiring need. If applicable candidates will be notified and instructed on any requirements for these purposes. 

We will consider for employment qualified applicants with arrest and conviction records in accordance with fair chance laws.

This position may be filled at a different job level than listed here depending on
business need and/or on the selected candidates experience knowledge and skills.
Compensation will be based primarily on the job level at which the role is filled and the
candidates qualifications consistent with applicable law.

We provide market-competitive compensation packages inclusive of base pay incentives benefits and equity. It would not be typical for someone to be hired at the top end of range for the role as actual pay will be determined based on several factors including experience skills and qualifications. The target base compensation ranges are listed.

Accommodation & Accessibility Notice:

Intuitive is committed to providing reasonable accommodations to qualified individuals with disabilities. If you require assistance or an accommodation during any part of the application or interview process please contact People Services at

Remote Work :

No

Employment Type :

Full-time