Senior Manager, Demand Generation

• Our Team: Remote-first team of builders connected to a vision to make people teams and companies more successful through connected data transparency and AI.

• Our Values: fast inclusive transparent optimistic all-in

• Our Product: ChartHop is the AI-first people platform. Our roots are in Analytics and Planning helping people teams model org structures manage compensation and plan for growth. Weve expanded into a full people operations suite covering HRIS performance management engagement and real-time org analytics. Our newest frontier is ChartHop AI an agentic AI layer that lets HR teams ask questions surface insights and take actions across their people data in natural language. Were at an inflection point: AI is reshaping what HR software can do and we intend to lead that category.

• Our Clients: Span nearly every industry from 10 employees to 30k. Some notable ones include 1Password Sweetgreen and Headspace.
  

At ChartHop we believe AI is transforming how modern marketing teams operate. We dont see AI as a separate initiativewe see it as a fundamental capability that enhances how we research create execute analyze and make decisions.

Every member of the marketing team is expected to actively leverage AI to improve the quality speed and impact of their work. We encourage continuous experimentation with emerging AI technologies thoughtful sharing of best practices and a mindset of ongoing learning and innovation.

We believe the best marketers combine creativity strategic thinking customer empathy and sound judgment with AI-powered tools and workflows to achieve outcomes that would not otherwise be possible.

Were looking for a Senior Manager Demand Generation to help build a scalable predictable demand generation engine that fuels ChartHops continued growth.

Reporting to the VP of Marketing youll lead the planning execution and optimization of integrated demand generation programs that create awareness engage our ideal customers and generate qualified pipeline. Youll work closely with Product Marketing Marketing Operations Sales and Customer Success to deliver campaigns that contribute directly to revenue growth.

This is an ideal opportunity for someone who enjoys both strategy and execution. Youll have the autonomy to own major initiatives the support to collaborate across the business and the opportunity to help shape how a modern AI-first marketing organization operates.

Compensation:
Base Salary $150000 - $160000 USD Bonus $10000

Partner with the VP Marketing to develop and execute ChartHops demand generation strategy translating revenue objectives into integrated marketing programs that generate qualified pipeline. Continuously evaluate performance and recommend improvements to maximize pipeline growth and marketing efficiency.

Plan execute and optimize integrated marketing campaigns that engage target audiences and generate measurable business results. Campaigns may include product launches thought leadership customer stories industry trends competitive initiatives and seasonal programs.

Own strategy and performance across key demand generation channels including:

• Paid Search

• Paid Social

• Display & Retargeting

• Organic Social

• Partner Marketing

• Sponsorships

• Email campaign strategy

• Referral and advocacy programs

Continuously optimize channel mix and investment to improve performance and return on investment.

Develop and scale account-based marketing programs that deepen engagement with target accounts support account progression and generate qualified opportunities.

Own the website as a demand generation engine by improving visitor engagement and conversion. This includes landing page strategy conversion rate optimization A/B testing user journey improvements and ongoing experimentation.

Develop and execute virtual and in-person programsincluding webinars executive roundtables conferences and customer eventsthat generate pipeline strengthen customer relationships and reinforce ChartHops market leadership.

Working closely with Marketing Operations youll use data experimentation and continuous optimization to improve campaign performance maximize marketing efficiency and accelerate pipeline growth. Youll regularly test messaging audiences channels offers and new approachesincluding AI-enabled workflowsto uncover opportunities for growth.

Partner closely with Product Marketing Marketing Operations Sales Customer Success and Product to ensure campaigns are aligned execution is coordinated and marketing is contributing meaningfully to company objectives.

Success in this role means consistently delivering high-quality pipeline that supports ChartHops revenue goals. Through thoughtful planning data-driven decision making and continuous experimentation youll improve campaign performance accelerate buyers through the funnel optimize marketing investment and help make marketing a predictable contributor to ARR growth and overall business success.

• 5 years of experience in B2B SaaS demand generation growth marketing or integrated marketing with a track record of generating qualified pipeline and supporting revenue growth.

• Experience planning and executing integrated demand generation campaigns across multiple channels.

• Hands-on expertise in paid media account-based marketing (ABM) website conversion optimization (CRO) campaign management and marketing analytics.

• Strong analytical skills with the ability to translate data into actionable insights and continuously improve performance.

• Experience managing marketing budgets and optimizing channel investment for maximum return.

• Excellent project management and organizational skills with the ability to manage multiple priorities in a fast-paced environment.

• Strong collaboration and communication skills with experience partnering effectively across Marketing Sales RevOps Product and Customer Success.

• A builders mindsetyou enjoy solving problems experimenting with new ideas and continuously improving how marketing operates.

• Curiosity about emerging technologies and enthusiasm for incorporating AI into modern marketing practices.
  

• Experience marketing enterprise SaaS solutions particularly in HR technology workforce planning people analytics or adjacent markets.

• Experience with HubSpot Salesforce 6sense (or similar ABM platforms) Google Analytics and modern marketing technologies.

• Experience marketing to HR Finance IT or other enterprise business leaders.

• Experience working with mid-market and enterprise sales teams.

ChartHop is an equal opportunity employer. We are committed to building a diverse inclusive team and welcome candidates of all backgrounds.

Required Experience:

Senior Manager