Senior Manager, CV Repatha Omnichannel Content Supply Chain
Thousand Oaks, CA - USA
Job Summary
At Amgen if you feel like youre part of something bigger its because you are. Our shared missionto serve patients living with serious illnessesdrives all that we do.
Since 1980 weve helped pioneer the world of biotech in our fight against the worlds toughest diseases. With our focus on four therapeutic areas Oncology Inflammation General Medicine and Rare Disease we reach millions of patients each year. Amgen is advancing a broad and deep pipeline of medicines to treat cancer heart disease inflammatory conditions rare diseases and obesity and obesity-related conditions. As a member of the Amgen team youll help make a lasting impact on the lives of patients as we research manufacture and deliver innovative medicines to help people live longer fuller happier lives.
Our award-winning culture is collaborative innovative and science based. If you have a passion for challenges and the opportunities that lay within them youll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.
Hybrid - Once a month on campus
What you will do
The Senior Manager CV / Repatha Omnichannel Content Supply Chain will help CV / Repatha move from the design development and approval of standalone assets to a quarterly content supply model built around Job Initiation Briefs (JIBs) approved core and supplemental messaging claims and a quarterly MAC modular submission matrix. The role will support all major CV / Repatha content needs across AEM websites and page modules iCVAs field Rep-Triggered Emails (RTEs) CRM all paid media partners endemic omnichannel platforms programmatic media Sales and Marketing Communications (SM Comms) patient-facing content where applicable and answer-ready content for search / GEO / AI-answer environments.
This is not a content traffic role. It is a commercial content operating model role. The leader will translate approved core and supplemental messages from the Cardiologist / CSS and PCP Promo Marketing teams into source-claim packages modular content components channel-use rules metadata and MAC-ready submission matrices that enable faster more efficient more consistent and more reusable downstream adaptation.
The role will also support the partnership between GCCI Primary Market Research the CSS pod and the PCP pod by turning rapid message testing qualitative and quantitative PMR insights and customer-learning readouts into future JIBs message refinements MAC matrix updates and modular content priorities.
Content supply chain operating mandate
Under the guidance of the GCCI Content Strategy team this role will operationalize a connected content supply chain across Adobe Workfront Veeva Vault / PromoMats Figma 3.0 Adobe Experience Manager Salesforce Marketing Cloud Veeva field channels and paid media programmatic workflows. The mandate is to make content planning design development review approval modular adaptation activation and measurement faster and more scalable with AIN offshore teams while preserving MAC Medical Legal Regulatory Privacy and Compliance accountability.
A critical part of the mandate is content partnership with the Paid Media Lead this role will ensure all paid media partners and endemic omnichannel platforms are equipped with enough approved relevant modular content to support Repatha priority audiences message pillars evergreen modules market moments and signal-based activation needs.
Builder role: Creates the AI-ready content operating model for CV / Repatha rather than managing a traditional asset traffic process.
Quarterly JIB and MAC matrix role: Moves CV / Repatha from one-off asset-by-asset requests to quarterly JIBs across HCP DTC field CRM web all paid media partners endemic platforms SM Comms and AI-answer needs then converts approved core and supplemental claims into a quarterly MAC modular submission matrix for downstream reuse.
Message learning role: Partners with GCCI Primary Market Research CSS PCP Promo Analytics Search / GEO and Omnichannel Orchestration to incorporate rapid message testing PMR insights customer questions performance learning and field feedback into future content priorities.
Commercial translation role: Turns Promo DTC Above-Brand PAR Field CRM web iCVA RTE paid media endemic omni SM Comms and AI answer-engine needs into reusable modular content requirements.
AI content supply partner: Partners with GCCI AI&D Enterprise Content Adobe Content Supply Chain AIN MAC Medical Legal Regulatory Privacy Compliance and platform owners on AI-enabled tools that improve content creation modular adaptation metadata claims readiness and MAC-ready review workflows.
Governance-first role: Improves speed by designing all content for approved claims channel-specific use reuse measurement MAC readiness and compliant AI-assisted creation from the beginning.
Key Responsibilities:
- Lead the CV / Repatha AI content supply and modular content operations model across HCP and DTC audience strategies ensuring approved content is easier to plan find review activate measure refresh reuse and retire.
- Generate quarterly JIBs across all CV / Repatha content needs and manage a quarterly MAC modular content submission matrix that translates approved core and supplemental messaging claims from the Cardiologist / CSS and PCP Promo Marketing teams into modular claims-linked content components for promotional materials web CRM field enablement SM Comms all paid media partners endemic omnichannel platforms patient-facing content where applicable and answer-ready content.
- Operationalize the handoff from approved core / supplemental messaging to modular adaptation by defining the source claim audience barrier module channel-use rule required assets downstream touchpoints measurement tag expiration / refresh rule and MAC submission readiness for each content component.
- Create a structured feedback loop with GCCI Primary Market Research CSS PCP Promo Analytics Search / GEO Field agencies and paid media partners so PMR insights rapid message testing customer language and performance learnings are incorporated into future JIBs MAC matrices content refreshes and modular messaging decisions.
- Serve as the commercial business owner for AI-enabled content supply requirements partnering with GCCI AI&D Enterprise Content AIN Adobe Content Supply Chain MAC Medical Legal Regulatory Compliance Privacy agencies and platform teams on tools that streamline content creation modular reuse claims readiness metadata submission readiness and MAC-ready review workflows.
- Reinvent the MAC-ready content intake model by designing modular submission packages claims-linked content components and AI-assisted pre-check workflows that help AI-generated or AI-assisted draft content enter review with clear human accountability approved source material and channel-specific use rules.
- Manage the CV / Repatha content budget and partner with agency finance procurement GCCI Content Strategy Enterprise Content GSC and AIN partners to align content capacity investment quality timelines and resourcing.
- Teach enable govern and operationalize modern content platforms and ways of working across enterprise content supply chain capabilities.
- Build practical standards for modular content governance across all asset types including source asset governance claims management reusable content modules taxonomy metadata channel-use rules expiration and refresh discipline measurement tags and content lifecycle management.
- Partner with governance platform analytics field media and channel teams to improve submission readiness reuse readiness approved activation and performance learning across omnichannel assets.
- Shift CV / Repatha from one-off asset production to a modular publisher-minded content supply model that can be refreshed as customer questions PMR insights and market needs evolve.
What we expect of you
We are all different yet we all use our unique contributions to serve patients. The Senior Manager we seek is a collaborative commercially grounded digitally fluent leader who can influence across a matrixed organization translate enterprise capability into practical business outcomes and help teams adopt new ways of working with clarity and accountability.
Basic Qualifications:
Doctorate degree and 2 years of Marketing commercial digital analytics content operations or related experience
OR Masters degree and 4 years of Marketing commercial digital analytics content operations or related experience
OR Bachelors degree and 6 years of Marketing commercial digital analytics content operations or related experience
OR Associates degree and 10 years of Marketing commercial digital analytics content operations or related experience
OR High school diploma / GED and 12 years of Marketing commercial digital analytics content operations or related experience
Preferred Qualifications:
- Experience in pharmaceutical biotechnology medtech healthcare or another regulated industry with content operations modular content promotional review operations commercial marketing digital marketing or content supply chain responsibilities.
- Experience with or strong working knowledge of content planning Job Initiation Briefs MAC-ready modular submissions claims-linked content Adobe / Veeva / AEM / Workfront-type systems agency / offshore delivery metadata reuse and promotional review operations.
- Working knowledge of Adobe Workfront Adobe Experience Manager AEM Sites AEM Assets Digital Asset Management Adobe GenStudio GenStudio for Performance Marketing Adobe Firefly Figma / Figma 3.0 Veeva Vault PromoMats Veeva PromoMats Veeva CLM/iCVA field RTE Salesforce Marketing Cloud paid media programmatic content workflows endemic omnichannel platforms Claravine or comparable enterprise content platforms.
- Familiarity with AI-enabled content supply use cases content lifecycle management metadata content taxonomy source asset governance claims management MAC-ready review workflows content reuse content measurement content performance and modular content operations across web CRM paid media endemic media iCVA RTE field and answer-ready content.
- Ability to translate enterprise AI content supply chain modular content AI-generated draft-content and platform capabilities into practical requirements for marketers agencies AIN content developers governance partners paid media partners and matrix partners without creating duplicative processes.
- Ability to teach new platforms and operating models to marketers agencies AIN teams and matrix partners in a practical non-technical way that drives adoption and behavior change.
- Strong understanding of HCP and DTC marketing contexts including branded unbranded disease education access support patient education field enablement CRM AEM web paid media endemic omni iCVA RTE SM Comms and answer-ready content needs.
- Experience partnering with GCCI Primary Market Research Medical Legal Regulatory Compliance Privacy GCCI Content Strategy AI&D Enterprise Content Technology Analytics agencies procurement finance offshore partners and commercial stakeholders.
- Strong operational judgment written communication change management vendor management agency leadership offshore delivery leadership and cross-functional influence skills.
As we work to develop treatments that take care of others we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture well support your journey every step of the way.
The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to relevant skills experience and qualifications.
In addition to the base salary Amgen offers a Total Rewards Plan based on eligibility comprising of health and welfare plans for staff and eligible dependents financial plans with opportunities to save towards retirement or other goals work/life balance and career development opportunities that may include:
- A comprehensive employee benefits package including a Retirement and Savings Plan with generous company contributions group medical dental and vision coverage life and disability insurance and flexible spending accounts
- A discretionary annual bonus program or for field sales representatives a sales-based incentive plan
- Stock-based long-term incentives
- Award-winning time-off plans
- Flexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies.
In any materials you submit you may redact or remove age-identifying information such as age date of birth or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
Application deadline
Amgen does not have an application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position.
Sponsorship
Sponsorship for this role is not guaranteed.
As an organization dedicated to improving the quality of life for people around the world Amgen fosters an inclusive environment of diverse ethical committed and highly accomplished people who respect each other and live the Amgen values to continue advancing science to serve patients. Together we compete in the fight against serious disease.
Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race color religion sex sexual orientation gender identity national origin protected veteran status disability status or any other basis protected by applicable law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process to perform essential job functions and to receive other benefits and privileges of employment. Please contact us to request accommodation.
.Salary Range
149349.25USD -202060.75USDRequired Experience:
Senior Manager
About Company
Amgen, a biotechnology pioneer, discovers, develops and delivers innovative human therapeutics. Our medicines have helped millions of patients in the fight against cancer, kidney disease, rheumatoid arthritis and other serious illnesses. As an organization dedicated to improving the ... View more