Senior Manager Customer Growth Marketing

Wood Mackenzie is the global leader in analytics insights and proprietary data across the entire energy and natural resources landscape.

For over 50 years our work has guided the decisions of the worlds most influential energy producers utilities companies financial institutions and governments.

Now with the worlds energy system more complex and interconnected than ever before sector-specific views are no longer enough. Thats why weve redefined whats possible with Intelligence Connected.

By fusing our unparalleled proprietary data with the sharpest analytical minds all supercharged by Synoptic AI we deliver a clear interconnected view of the entire value chain. Our trusted team of 2700 experts across 30 countries breaks siloes and connects industries markets and regions across the globe.

This empowers our customers to identify risk sooner spot opportunities faster and recalibrate strategy with confidence whether planning days weeks months or decades ahead.

Wood Mackenzie
Intelligence Connected

Wood Mackenzie Brand Video

Wood Mackenzie Values

• Inclusive we succeed together
• Trusting we choose to trust each other
• Customer committed we put customers at the heart of our decisions
• Future Focused we accelerate change
• Curious we turn knowledge into action

We are seeking a results-drivenCustomer Growth Campaign Managerto join our B2B Growth Marketing team. This role is focused onstrategizing planning and optimizing global campaignsto drivenet-new customer acquisitionwithin the power and technologyindustryvertical. Youll play a key role in building the go-to-market plan for generating high-quality leads accelerating pipeline and delivering measurable impact across thedigital and traditional buyersjourneys.

Asthe leadcontributor within the growth marketing function youll collaborate cross-functionally with sales product marketing content digital and operations teams to orchestrate the design and delivery of campaigns that resonate with target personas and move prospects through thebuyersjourney.

Key Responsibilities

• Plan develop and optimize full-funnel campaignstargeting existing customers across prioritypower and technology customer verticals geographies and channels for ARR growth by;

• Collaborating with the Director of Growth Marketing to align campaignplanswith vertical GTM plans program strategies and pipeline goals.

• Working with product marketing and content marketing to develop tailored messagingcontent andsolution offers.
• Building integrated campaign strategies schedule and reporting across channels such as email paid social display SEM SEO content syndicationnurture flowsand webinars.
  • Work with event operations and sales todrive execution excellence in our event planningonsiteexecution and follow up increasing the ROI from this critical channel.
  • Partner with digital marketing and media teams to manage paid acquisition efforts and ensure targeted reach into ICPaudiences andaccounts.
  • Work with digital marketing to monitor campaign performance in real-time and continuously improve tactics through A/B testing audience segmentation and optimization.

• Managing ongoing operations of campaign and content delivery schedules channel mix channel performance improvements journey managementand budget

• Work closely with sales andlead managementteams to enable effective follow-up qualification and conversion strategies.

• Track report andanalysecampaign performance against KPIs such as MQLs SALs cost per lead and pipeline contribution.

Requirements

• Over8years of B2B marketing experience with a focus oncampaign management demand generation or growth marketing.

• Experience planning and executinglead generation campaignstargeting expansion in existing customers in a B2B context.

• Strong understanding of digital marketing channels and campaign performance metrics.

• Familiarity with marketing and sales tech stacks ( LinkedIn Ads Google AdsIntent data platformsetc.).

• Ability to develop campaign briefs manage creative assets and coordinate across internal and external teams.

• Excellent project management communicationand organizational skills with strong attention to detail.

• Data-driven mindset with experience analyzing performance data to inform decisions.

• Experience working in cross-functional global or matrixed environments is a plus.

Preferred Qualifications

• Experience inaudience-focused B2B campaignswithin the energy and utilities spaces

• Knowledge of funnel metrics and pipeline acceleration tactics

• Bachelors degree inMarketing Business Communications or related field

What Success Looks Like

• Consistent delivery of high-quality sales-ready leads and new logo pipeline

• Strong campaign performance across paid and owned channels

• Alignment and collaboration with sales and SDR teams

• Continuous improvement in lead-to-opportunity conversion and campaign ROI

Equal Opportunities

We are an equal opportunities employer. This means we are committed to recruiting the best people regardless of their race colour religion age sex (including pregnancy sexual orientation and gender identity) national origin disability or protected veteran status. You can find out more about your rights under the law at