Senior Manager, Content Strategy

About us

Kenect is a leading AI-powered texting and reputation management platform used by 10000 dealerships and service businesses across North America. We help companies streamline communication respond faster and drive real revenue by converting their main business line into a text-enabled number and unifying messaging reviews payments and customer conversations in one simple platform.

What sets Kenect apart from other communication tools is our deep industry expertise and seamless integrations with the systems dealers already use. Teams trust us because our technology is easy to adopt built for real-world workflows and delivers measurable improvements in speed customer satisfaction and operational efficiency.

Were a fast-growing mission-driven team building technology that strengthens human connection in a digital-first world and were just getting started.

About This Role

Kenect is seeking a Content Marketing leader to own our content strategy SEO and Answer Engine Optimization (AEO). As buyers increasingly begin their research inside AI-powered tools not just traditional search engines this role will help determine whether Kenect shows up as a trusted answer when dealers are researching their challenges and evaluating solutions.

You will own the content engine that the rest of Marketing depends on from Kenects website and organic search presence to the campaigns webinars thought leadership and sales enablement materials that support Paid Media Demand Generation Events and Sales. Youll build a content strategy that strengthens our visibility creates demand and helps move prospects through the buyer journey.

This role also has meaningful ownership of product positioning and messaging helping define how we talk about our products communicate their value and differentiate Kenect in the market. Youll partner across Marketing Product and Sales to turn complex ideas into clear compelling stories that resonate with dealers.

This is as much a strategy role as it is a content production role. You wont simply manage a content calendar youll shape how Kenect is discovered understood and represented across traditional search AI-driven discovery campaigns and the broader market.

What You Will Be Doing

• Own Kenects organic acquisition strategy across SEO and Answer Engine Optimization (AEO) increasing our visibility in both traditional search and AI-powered discovery.
• Build and execute the content program across blogs case studies thought leadership and other high-value content with clear measurement around engagement demand and contribution to pipeline.
• Own website messaging and copy partnering with our digital team on site structure content updates optimization and implementation.
• Build and maintain a strong sales enablement library including one-pagers competitive materials and the resources Sales needs most to support customer conversations and move opportunities forward.
• Partner with Product on launches positioning and messaging translating product capabilities into compelling customer value and developing competitive battlecards that help our teams clearly differentiate Kenect.
• Connect content to business results. Look beyond traffic and engagement metrics to understand what content is influencing discovery generating demand supporting Sales and ultimately contributing to pipeline.

Skills & Qualifications

• 5 years of B2B content marketing experience including meaningful ownership of SEO strategy and organic performance - not simply managing a publishing calendar.
• Hands-on experience with Answer Engine Optimization (AEO) and AI/LLM visibility or a strong understanding of how you would build a strategy to improve how a brand is discovered and represented within AI-powered search.
• An exceptional writer and an even stronger editor with the ability to elevate content you didnt create and maintain a clear consistent brand voice across teams and channels.
• Strong knowledge of technical SEO fundamentals including site structure schema page performance and other factors that influence organic visibility even if you arent the person implementing every technical change.
• The ability to write for a practical results-focused audience. Dealership owners general managers and operators value clarity and substance so you know how to communicate value without relying on unnecessary marketing language.
• A balance of strategy and execution. You can set the direction for a content and organic strategy while still being comfortable rolling up your sleeves to write edit optimize and get the work across the finish line.

Our Company Values We Hope You Showcase

• Unwavering Customer Obsession
• See it Solve it Get it Done
• Build Adapt Win

What Kenect Offers!

• Health Dental Vision Life & Disability Insurance
• Your birthday is a paid day off
• Onsite gym
• Breakroom full of snacks and drinks
• Convenient location next to freeway entrance/exit

We believe in hiring self-motivated team members who can run alongside us without needing to be managed along the way. Yes we have managers and 1:1s. Yes we believe in giving open two-way feedback. We also believe in having team members that can run without the daily guidance that some companies prefer.

Kenect is an equal opportunity employer. We are an organization comprised of people of all kinds of backgrounds and believe this mix is precisely what makes us strong. All employment decisions at Kenect are based on business needs job requirements and individual qualifications without regard to race color religion or belief family or parental status or any other status protected under federal state or local law.