Senior Manager, Cardiovascular Repatha Omnichannel Orchestration

At Amgen if you feel like youre part of something bigger its because you are. Our shared missionto serve patients living with serious illnessesdrives all that we do.

Since 1980 weve helped pioneer the world of biotech in our fight against the worlds toughest diseases. With our focus on four therapeutic areas Oncology Inflammation General Medicine and Rare Disease we reach millions of patients each year. Amgen is advancing a broad and deep pipeline of medicines to treat cancer heart disease inflammatory conditions rare diseases and obesity and obesity-related conditions. As a member of the Amgen team youll help make a lasting impact on the lives of patients as we research manufacture and deliver innovative medicines to help people live longer fuller happier lives.

Our award-winning culture is collaborative innovative and science based. If you have a passion for challenges and the opportunities that lay within them youll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.

Hybrid - Once a month on campus

What you will do

The Senior Manager Omni Engagement Orchestration will help CV / Repatha move from channel-by-channel execution to an audience-first signal-informed engagement model. This leader will partner with the Cardiovascular Specialist (CSS) Pod and PCP Pod to turn audience priorities customer barriers approved brand strategy core and supplemental messaging modular content field needs access considerations engagement signals and measurement into coordinated experiences across field CRM web paid media events access and support.

The purpose of omni is to make every interaction easier more helpful and more relevant for healthcare professionals (HCPs) patients caregivers and practice teams. CV / Repatha Omni translates enterprise platforms artificial intelligence (AI) capabilities data partnerships content systems and customer insights into simple useful compliant experiences that help customers take the next best step.

This role is not a channel traffic role. It is an audience decisioning and experience orchestration role for a commercially grounded builder who can connect brand strategy customer signals segmentation next best action next best content suppression field coordination and learning loops into one coherent engagement model.

Key Responsibilities:

• Lead CV / Repatha audience-first engagement orchestration across HCP and DTC strategies with focus on audience activation readiness customer barriers journey requirements route logic suppression contact strategy and measurement.
• Partner with the CSS Pod and PCP Pod to translate brand strategy approved core and supplemental messaging modular content PMR insights field needs and customer signals into coordinated engagement paths across field and digital touchpoints.
• Define orchestration briefs for priority segments that specify the active barrier lead module message role route owner Tier 1 action qualifying signals suppression logic and KPI.
• Develop business requirements for segmentation dynamic audiences triggered journeys next best action next best content customer engagement scoring frequency management reach strategy field coordination access/support routing event follow-up and journey analytics.
• Connect approved customer signals into practical business interpretation across CRM web field Veeva RTE iCVA paid media events access support claims Rx lab HCP identity primary research and digital intent sources where available and appropriate.
• Partner with Analytics Technology GCCI Field Veeva CRM web media access support Medical Legal Regulatory Compliance Privacy agency and enterprise data teams to coordinate one customer engagement decisioning model.
• Build cross-functional learning loops with pods and partners so performance readouts PMR learnings dashboarding E-L-L measurement experimentation and customer movement indicators improve future orchestration.
• Support vendor and agency leadership across approved CRM media data point-of-care access support publisher event and analytics partners where relevant to CV / Repatha audience strategy.
• Promote disciplined omni principles: one coordinated customer experience decision quality over channel volume measure movement not activity and continuous learning before additional touches.

What we expect of you

We are all different yet we all use our unique contributions to serve patients. The Senior Manager we seek is a collaborative commercially grounded digitally fluent leader who can influence across a matrixed organization translate enterprise capability into practical business outcomes and help teams adopt new ways of working with clarity and accountability.

Basic Qualifications:

Doctorate degree and 2 years of Marketing commercial digital analytics content operations or related experience

OR Masters degree and 4 years of Marketing commercial digital analytics content operations or related experience

OR Bachelors degree and 6 years of Marketing commercial digital analytics content operations or related experience

OR Associates degree and 10 years of Marketing commercial digital analytics content operations or related experience

OR High school diploma / GED and 12 years of Marketing commercial digital analytics content operations or related experience

Preferred Qualifications:

• Experience in pharmaceutical biotechnology medtech healthcare or another regulated industry with omnichannel engagement HCP marketing DTC marketing CRM media analytics field enablement access or customer engagement responsibilities.
• Experience translating audience strategy customer signals brand priorities PMR insights and approved messaging into journey requirements segmentation personalization route logic suppression rules contact strategy next best action next best content or marketing automation requirements.
• Working knowledge of Salesforce Marketing Cloud Salesforce Data Cloud Customer Data Platform Life Sciences Cloud Agentforce Einstein LUMEN decisioning engines Veeva CRM Veeva Approved Email RTE CLM iCVA Rep Alerts Concierge or comparable CRM and decisioning platforms.
• Familiarity with GA4 Ostro HCP identity resolution NPI-level activation programmatic HCP media clinical/endemic publishers point-of-care partners access and support signals claims data lab data Rx data NBRx payer signals and paid media signals.
• Strong ability to connect business strategy audience segmentation customer signals content and messaging channel operations analytics field coordination and compliant execution across a matrixed organization.
• Experience with journey analytics dashboarding performance analytics E-L-L measurement attribution experimentation test-and-learn design optimization performance readouts and continuous improvement.
• Strong vendor management agency leadership cross-functional influence facilitation synthesis and change-management skills.

What you can expect of us

As we work to develop treatments that take care of others we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture well support your journey every step of the way.

The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to relevant skills experience and qualifications.

In addition to the base salary Amgen offers a Total Rewards Plan based on eligibility comprising of health and welfare plans for staff and eligible dependents financial plans with opportunities to save towards retirement or other goals work/life balance and career development opportunities that may include:

• A comprehensive employee benefits package including a Retirement and Savings Plan with generous company contributions group medical dental and vision coverage life and disability insurance and flexible spending accounts
• A discretionary annual bonus program or for field sales representatives a sales-based incentive plan
• Stock-based long-term incentives
• Award-winning time-off plans
• Flexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies.

In any materials you submit you may redact or remove age-identifying information such as age date of birth or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Application deadline

Amgen does not have an application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position.

Sponsorship

Sponsorship for this role is not guaranteed.

As an organization dedicated to improving the quality of life for people around the world Amgen fosters an inclusive environment of diverse ethical committed and highly accomplished people who respect each other and live the Amgen values to continue advancing science to serve patients. Together we compete in the fight against serious disease.

Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race color religion sex sexual orientation gender identity national origin protected veteran status disability status or any other basis protected by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process to perform essential job functions and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Salary Range