Senior Manager, Brand Craft East

Dreaming big is in our who we are as a company. Its our culture. Its our heritage. And more than ever its our future. A future where were always looking forward. Always serving up new ways to meet lifes moments. A future where we keep dreaming bigger. We look for people withpassiontalentandcuriosity and provide them with theteammates resources and opportunities to unleash their full potential. The power we create together when we combine your strengths with ours is unstoppable. Are you ready to join a team that dreams as big as you do

SALARY: $106400 - $115000 bonus and long-term incentive eligible

LOCATION: Central Virginia reporting weekly to offices in Roseland and Lexington VA

COMPANY:
Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. Thats right over 100 of Americas most loved brands to be exact. But theres so much more to us than our top-notch portfolio of beers seltzers and more. We are powered by a 19000-strong team that shares our passion to create a future with more cheers. We look for people with talent curiosity and commitment and provide the teammates resources and opportunities to unleash their full potential. The power we create together when we combine your strengths with ours is unstoppable. Are you ready to join a team that dreams as big as you do

ROLE SUMMARY: The Senior Brand Manager is responsible for developing and leading integrated marketing strategies that drive long-term business growth strengthen brand equity and attract and retain consumers across the Craft East brands. This role provides strategic leadership across multiple marketing functions and manages a team of Marketing Managers each responsible for executing channel-specific marketing plans. Leveraging consumer industry and commercial insights the Senior Brand Manager oversees integrated marketing planning program tracking and cross-functional collaboration to ensure marketing initiatives align with business objectives and deliver measurable results. Working closely with various stakeholders this position will help build brands and bring programs to life from ideation to final execution in the market. The ideal candidate is a strategic analytical and people-focused leader who is comfortable with complexity and excels at developing high-performing teams.

JOB RESPONSIBILITES:

• Leaddevelopmentandimplementation ofstrategic marketing plans that supportbrandobjectives drive growth and strengthen brand performance.

• Lead coach and develop a team of Marketing Managers responsible for executing channel-specific marketing plans.

• Provide strategic direction and oversight for integrated marketing programs acrosspaidandorganicdigitalsponsorshipexperiential and trade channels.

• Leverage consumer insights market research competitive analysis and performance data toidentifyopportunities andoptimizeCraft Eastmarketing strategies.

• Collaborate withCraft East Brand ManagersABandCraft East sales teamsand otherinternalandexternalstakeholders to develop programs that support businessobjectives.

• Manage relationships with agencies media partnerssponsorpartnersand suppliers including contract negotiations and oversight of deliverables.

• Managerelevantmarketing budgetsoptimizeinvestments track spending and report performance to leadership.

• Analyze campaign and program results toidentifyopportunities and improve marketing effectiveness.

• Ensure consistent brand standards across all products communications promotional materials and consumer touchpoints.

• Foster cross-functional collaboration and build strong relationships across the organization to drive successful execution.

JOB QUALIFICATIONS:

• Bachelors Degree in Marketing Advertising or related field. MBA preferred.

• 6 years of Marketing experience for CPG with beer/alcoholic beverage experience strongly preferred.

• 2 years of Management experience.

• Experience withmanaging a growing consumer lifestyle brand.

• Experience managingagencies and holdingaccountable.

• Strong analytical skills withtheability to present data to internal and external customers.

• Strong presentation skillsanddeck building abilities.

• Understanding ofdirect store delivery three tiersystemand strong knowledge of the retail environment.

• Ability to make business-critical decisions driven by both data and knowledge of business needs and legal requirements.

• Conducts work in a sitting and standing position primarily; however job requires frequent walking stooping bending and light lifting.

WHY ANHEUSER-BUSCH:
At Anheuser-Busch our purpose is to create a future with more cheers. For more than 165 years we have delivered a legacy of brewing great-tasting high-quality beers that have satisfied beer drinkers for generations. 99 percent of the products we sell in the U.S are made in the U.S. with more than $700 million in high-quality ingredients sourced from American farmers and more than $7 billion in goods and services purchased from U.S. suppliers and we have invested nearly $2 billion in our 100 facilities across the country over the past five years. Through these investments and as a leading American manufacturer and the nations top brewer we drive economic prosperity nationwide through investments in our people facilities and communities. We are the only brewer that invests in the U.S. at this scale.

BENEFITS:

• Health benefits including Medical Dental Vision Wellness and Tax-Advantaged Savings and Spending Accounts

• Life Insurance and Disability Income Protection

• Generous Parental Leave and FMLA policies

• 401(k) Retirement Savings options with a company matching contribution

• Chance to work in a fast-paced environment among a company of owners

• Free Beer!