Senior Manager, Brand & Content

Join the Fun at Arrow International!

Arrow International is the worlds #1 maker of charitable gaming products from pull tabs and bingo paper to cutting-edge electronic gaming systems. Our products power entertainment in social and gaming venues around the globe and were growing fast!

Were building a winning culture thats all about teamwork passion and innovation. At Arrow youre not just another employee youre part of a high-performing team thats redefining fun and giving back to communities. We believe in rewarding your hard work with profit-sharing 401(k) matching great benefits and paid time off including a bonus week every July!

If youre looking for a career thats exciting meaningful and full of opportunity Arrow is the place to be.

Senior Manager Brand & Content

Arrow International is seeking a strategic and creative Senior Manager Brand & Content to lead our brand standards messaging strategy visual identity and content development across the organization.

This individual will play a key role in continuing to build and evolve the Arrow brand. The role will own the standards that define how Arrow looks sounds and communicates across channels including brand guidelines messaging tone of voice visual identity graphic design motion/video and content development.

Arrow serves a unique and diverse audience that includes distributors charitable organizations operators consumers employees and other stakeholders. This individual will be responsible for translating product and commercial strategies into clear messaging and campaign frameworks that resonate with those different audiences while maintaining a consistent Arrow brand.

The Senior Manager will also lead Arrows creative resources across copywriting graphic design and motion design. Were looking for someone who is equally comfortable developing messaging strategy reviewing creative work leading a team and partnering across Product Management Channel Management Sales Legal Human Resources and other areas of the organization.

This role will report to the Director Marketing.

Primary Responsibilities

• Own and continue to evolve Arrows brand standards visual identity style guidelines tone of voice and messaging framework.
• Develop clear standards for logo and tagline usage graphic design motion/video digital applications and other brand touchpoints.
• Establish messaging strategies tailored to Arrows key audiences including distributors operators charitable organizations consumers and employees.
• Translate product channel and commercial strategies into compelling messaging campaigns and creative briefs.
• Develop campaign frameworks that can be adapted across products channels distributors and customer audiences.
• Lead the development of corporate website content social content product and equipment materials brochures/catalogs executive presentations internal communications and other marketing assets.
• Ensure content and creative assets are available to support Sales and other customer-facing teams.
• Own and maintain Arrows brand asset library digital asset management processes and content management standards.
• Directly lead and develop creative resources across copywriting graphic design and motion design.
• Manage the content calendar and creative production backlog balancing priorities across multiple business needs.
• Review and approve marketing creative to ensure quality consistency and alignment with Arrows brand.
• Manage external creative agencies freelancers and vendor relationships as needed.
• Partner closely with Product Management Channel Management and Sales to understand business priorities and translate them into effective communications.
• Partner with Legal and Compliance to ensure new or modified messaging is appropriately reviewed for Arrows regulated gaming environment.

• Bachelors degree in Marketing Communications Journalism Design Business or a related field required.
• 812 years of progressive B2B or B2B2C brand content communications or integrated marketing experience.
• 24 years of experience managing a creative team that includes writers designers or similar creative professionals.
• Strong writing and messaging background with the ability to effectively lead and provide direction to copywriting resources.
• Demonstrated experience translating commercial and business strategies into messaging and content strategies.
• Experience developing implementing or substantially evolving brand guidelines and visual identity standards.
• Experience overseeing creative development across digital print social presentation and multimedia formats.
• Strong project management skills with experience managing creative workflows calendars and competing priorities.
• Excellent ability to collaborate cross-functionally and influence stakeholders throughout an organization.
• Excellent written and verbal communication skills.
• Experience within a regulated industry where marketing claims require legal or compliance review preferred.
• Motion/video production management experience is a plus.

Diversity and Inclusion Statement

At Arrow International we are committed to fostering a diverse and inclusive workplace where all individuals are valued and respected. We believe that embracing our differences makes us stronger more innovative and better positioned to serve our communities. We are proud to be an equal opportunity employer and strive to create an environment where everyone feels welcome supported and empowered to succeed.

Equal Opportunity Statement

Arrow International is an equal opportunity employer. We recruit hire train and promote individuals in all job titles without regard to race color ancestry national origin gender identity or expression sexual orientation marital status religion age results of genetic testing veteran status or physical or mental disability except where such disability prevents performance of essential job functions and cannot be reasonably accommodated in accordance with applicable laws.

Americans with Disabilities Act (ADA) Statement

Arrow International is committed to complying with the spirit and requirements of the Americans with Disabilities Act (ADA). If you require a reasonable accommodation to complete an application participate in the interview process undergo any pre-employment testing or otherwise take part in the employee selection process please contact us at .

To ensure a safe and productive work environment all candidates who receive a conditional job offer must successfully pass a confidential pre-employment drug screening which generally consists of a hair drug test and receive an acceptable result as a condition of employment.

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