Senior Manager, Audience Activation and Platform

JOB SUMMARY

The Sr. Manager of Audience Activation and Platform will be a key member of the Data Activation and Audience Strategy team at Marriott International spearheading omni-channel and data-driven experience activations for the worlds largest travel and hospitality company. Reporting to the VP of Data Activation and Audience Strategy the role will be responsible for supporting the enablement of a customer-centric audience strategy driving orchestrated experience activations across channels and Marketing and Service touchpoints. The Sr. Manager is a natural leader who will sit at the intersection of strategy and execution working to translate strategic goals into actionable audiences collaborating with Data Digital and Global Technology teams to provision the necessary customer attributes and signals and maintaining the platform responsible for the creation and distribution of enterprise audiences.

This role will play a key part in advancing a more unified and scalable approach to audience strategy and activationhelping bridge strategy operations and execution to deliver greater value to customers and the business.

CANDIDATE PROFILE

Education and Experience Required

• 4 years of professional experience demonstrating progressive career growth and a pattern of exceptional performance in strategic and analytically/data-oriented positions

• 4-year degree from an accredited university Business Administration Hospitality Management or related major

• Experience working with Customer Data Platforms (CDP) preferably Real-Time CDP and Adobe Experience Platform

• Experience with data audience and CRM functions within a large consumer-led business

• Proven skill in leading and influencing across multiple functional organizations (e.g. IT Global Marketing) in support of business priorities

• Demonstrated experience and success leading with influence across a highly-matrixed cross functional organization

Education and Experience Required

• 4-year degree from an accredited university in a quantitative discipline (e.g. engineering computer science mathematics) or a technology discipline (e.g. computer science information management)

CORE WORK ACTIVITIES

Platform Ownership:

• Serve as the primary business owner for the various platforms and capabilities to support audience activation (e.g. Customer Data Platform Audience Manager Liveramp Google Analytics)

• Manage and support the prioritization of the audience platform backlog including data enhancements and feature/capability enhancements

• Contribute to a governance and usage model that enables true democratization scalability and experimentation

• Stay abreast of emerging industry trends and best practices in data activation audience management and marketing technology to drive continuous improvement and innovation

• Collaborate with Data Digital and Global Technology (GT) teams to integrate and streamline data sources platforms and systems for seamless data activation processes (e.g. Customer360 and other integrated data products data warehouse SDK EventHub)

• Participate in vendor/partner product advisory councils to provide feedback and inform future product roadmaps

• Look for opportunities to rationalize audience platforms to streamline operations and drive cost efficiencies

• Perform key platform administration functions including usage advisory and user management

Personalization Activation:

• Work with business stakeholders and GT enterprise architects to inform and align on solution architecture specifically the role CDP will play in new use case activations

• Support the global Audience COE in the implementation of enterprise audience strategy that aligns the organization toward a common set of goals and the creation of audiences for omni-channel activations

• Translate audience and data enhancement needs into clear requirements and work plans for Data and Global Technology teams

• Collaborate with the Privacy teams and Marketing Orchestration and Personalization team to support best practices on audience driven approaches to increasing consent and educating internal stakeholders and customers

• Ensure audience activation activities align with data governance consent management and privacy standards

• Support clear communication and education of stakeholders on audience usage data practices and activation approaches