Senior Manager, Analytics

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Job Description:

Golin Ketchum is looking for a SeniorManagerto join our Dallas Analytics team.

Golin Ketchum is the most awarded public relations agency of the decade. We create change that matters for our clients and our people. The kind of change that earns attention and shapes culture to build business.

Formed in 2026 from the merger of two iconic PR agencies Golin Ketchum combines fearless creative and strategic excellence fueled by Omnicoms industry-leading data and AI solutions to uncover powerful insights and execute work that builds and protects the worlds greatest companies.

With specialized expertise across consumer and brands corporate affairs healthcare technology and food agriculture and nutrition we deliver integrated high-impact communications services at scale.

At Golin Ketchum culture matters. We are fiercely ambitious yet fundamentally kind and collaborate obsessively with the best clients in the world.

Want to create change that matters with us Here are the details:

What Youll Do:

For this specific role you should have a skillset that includes several analytics-related competencies. But if youre missing something we can teach you. This role isnt about knowing the back-end setup of Facebook or having your Google Analytics Certification (though its awesome if you do!).Its about connecting the dots between something you saw in Twitter Analytics afinding from Instagram and a trend from your favorite brand on social. Its about looking at media coverage and understanding whats working and whats not. Then you need to use your findingstomakea strategic recommendation for Golin clients.

From there you have to sell a lot of ways the internal Golin team is both your ally and your client. You have to make them believe in the recommendations that you are making. This can take the form of a quick but well-informed email a meeting on Teams or a formal presentation deck with cool visualizations that help tell your story. Thats why our ideal candidate not only has an interest in how social media and earned media campaigns tick but at the core is a great marketer and is a must.

Each day will be dynamic and full of strategic decisions constantly changing priorities and creative discovery. You will be accountable to:

• Help lead the insights and analytics team directing and managing multiple analysts to deliver award-winning client work on time and on budget
• Serve as a creative analytical mind on the team to provide strategic recommendations for developing and improvingsocial mediaand earned mediacampaigns

• Use web and social media analytics platforms to measure campaign success and provide data-backed recommendations for optimization
• Use Excel to the max analyzing media coverage for trends and patterns that inform recommended actions
• Serve as a data journalist by uncovering strategic findings and insights using a range of digital analytics techniques such as social listening to help support business objectives advance storytelling and drive engagement
• Work closely withother junior and senior team membersto compile synthesize and analyze data sets. As well as assisting with report creation and presenting to the client.
• Understand client background and needs including general business strategy industry issues products and services key customers and competitors in the marketplace
• Understand social channels and identify emerging opportunities for a diverse client set
• Coursework in some form of marketing analysis journalism PR mathematics statistics and/or social science is preferred
• Basic understanding of principles of communicationsdigital marketing and news media
• Strong verbal and written communication organizational and time-management
• Experience working with or interest in data visualization tools and creative ways to display information
• Keen eye for data trends and the ability to investigate and articulate factors that may account for these trends
• Show enthusiasm passionand curiosity about digital/social/earned mediaanalytics
• Possess critical thinking and problem-solving skills
• Know how to prioritize and be adaptive to change
• Be highly motivated and eager to learn

What You Have:

• A Bachelors degree

• 5-8yearsofexperiencein digital analytics market research or related field; agency experience preferred
• You must have knowledge and be comfortable working in Microsoft Office tools specifically Excel. You must know what a Pivot Table is and know how to use it.

Golin Ketchum is proud to be an Equal Opportunity/Affirmative Action employer. Golin Ketchum recruits qualified applicants without regard to race color religion gender age ethnic or national origin protected veteran status physical or mental disability sexual orientation gender identity marital status or citizenship status.

$80000 - $100000k

Omnicoms policy requires employees to work in the office for a minimum of three days a week unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time and many of our agencies as well as Omnicoms corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed and were focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join uswe look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: US Job Seekers:

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race religion color ethnic origin gender gender identity age marital status veteran status sexual orientation disability or any other basis prohibited by applicable federal state or local law. EOE/AA/M/D/V/F.